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Retail Marketing: Halloween Marketing Ideas

Retail Marketing: Halloween Marketing Ideas

Retailers are beginning to prepare for the holiday shopping rush, starting with Halloween. 

Prosper Insights & Analytics has reported that 2020 Halloween had an estimated spending of $8.05 billion which means that this is the perfect opportunity to kickstart your store’s marketing efforts before the holidays.

Halloween By The Numbers

Based on the National Retail Federation’s (NRF) 2020 Annual Halloween Spending Survey, almost 74% of shoppers aged 18-44 plan on celebrating the festive season this year – spending an average of $92.12 per person

The post popular items that shoppers are planning on purchasing include candy (95.66%), costumes (67%), decorations (76.16%), and greeting cards (39.66%)

With these numbers in mind, we’ve put together a list of Halloween marketing ideas. Keep reading to find out how you can take advantage of these insights and sell more this Halloween season!

4 Halloween Marketing Ideas To Help You Sell More

1) In-Store Merchandising 

pumpkin display halloween

28% of shoppers plan on gathering shopping inspiration from inside physical retail stores. 

Get shoppers through your door by displaying your seasonal merchandise (whether you plan on using an entire aisle or a single point-of-purchase display) at a prominent location.  Use proper signage to lead shoppers to your Halloween-themed merchandise and displays, will also make them more likely to purchase.   

Not selling Halloween-themed products? You can still decorate your store with some festive decorations and visual merchandising. Think about creating a window or point-of-purchase display that showcases products that you already sell – but with a twist. You can use spider webs, jack-o-lanterns, leaves, and fall colours (black, orange, red etc.) to spook things up. 

bats Halloween window display

2) Use Your Online Presence Effectively

Halloween pumpkins

35% of shoppers site online search as their source of Halloween shopping inspiration. Dress up your physical store for Halloween and add festive elements to your online presence as well. 

Completely revamping your store’s website is time-consuming and in some cases, it can be expensive. But adding a Halloween touch to your website can go a long way in getting shoppers in a festive spirit. Including Halloween images on your homepage, fixing themed add-ons, and adding pop-up designs are all cost-effective and easy ways to add a spooky feel. 

You can also drive more shoppers to your website by creating a separate page (a landing page) dedicated to Halloween. Here are a few tips: 

  • Create a Halloween gift guide for your shoppers that features all of your Halloween merchandise. If you don’t sell Halloween merchandise, consider posting helpful Halloween content. Some good content or blog post ideas include: “Halloween costume ideas for children”, “Halloween decor ideas”,”DIY costumes for adults”, and “tips for hosting a Halloween party”. 
  • Use Halloween keywords (this will help your store appear higher up in search). 
  • Promote any seasonal discounts or promotions that you are holding. 

Don’t forget to decorate your social media and email marketing campaigns for Halloween as well!

3) Google Local Inventory Ads (LIAs)

Google Local Inventory Ad

Considering that the majority of shoppers are planning to use a search engine as a source for shopping inspiration, it is also a good idea to run local inventory ads on Google. These ads are tailored to users based on their location. With these ads, shoppers will see in-stock product of local retailers in the area. 

Here are a few tips for optimizing your Google LIA campaigns: 

  • Target mobile shoppers: shoppers are searching on their phone before visiting physical stores to ensure that their trip is worth it. In fact, 86% of Canadian shoppers said they will go to the store to buy when that store has an item they need or want immediately. You can target mobile shoppers by placing a positive mobile bid adjustment to your campaigns. It’s best to boost ad groups/campaigns that have strong mobile performance. 
  • Adjust for high traffic hours: while you want to keep ads active 24/7, it is a good idea to boost ad performance during high traffic hours. This includes the hours that your store is open and when your shoppers are most likely to search. 
  • Consider physical location: Users closest to your store (20-35 km radius) are much more likely to visit than others who are. Target local shoppers by increasing bids for users that are closest to your store. 

For more information on how your retail store can easily implement Google LIAs to increase foot traffic and sales, click here

4) Add Halloween Products 

Halloween treats

If your store doesn’t sell any Halloween merchandise, you can consider selling seasonal items to boost your store sales.

The following are some good examples of how retailers can add in popular seasonal offerings: 


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Sell More: Post-COVID Black Friday Marketing Tips For Retailers

Sell More: Post-COVID Black Friday Marketing Tips For Retailers

Thanksgiving weekend (from Thanksgiving to Cyber Monday) is one of the biggest shopping events of the year. Black Friday will look different this year as more COVID-19 restrictions are being lifted. It will be a chance for shoppers to re-emerge in store to do their shopping.

This is the perfect opportunity for retailers to attract more shoppers with Black Friday marketing to increase store visits and sales. To take full advantage of the holiday weekend, retailers need to be prepared to meet shopper demand and expectations.

Despite the impact of the pandemic, Black Friday sales in 2020 were surprisingly strong. Although brick-and-mortar stores saw a decline in foot traffic and sales, 2020 was a year for e-commerce. According to Adobe Analytics, online sales in the US went up by a whopping 21.6% from the previous year.

From the same survey, it was reported that 44% of consumers planned to shop small and support local retailers. Compared to previous months, local retailers did see a 545% increase in sales around Black Friday. This is good news for local retailers who want to take advantage of the spending season.

Keep reading to find out how you can take advantage of these trends and increase your retail sales!

6 Retail Store Marketing Tips

1) Improve Your Local Online Presence 

Review your online presence for Black Friday weekend

Research shows that shoppers are looking to Google and conducting searches even more now prior to visiting physical stores. This shows that valid and accurate online information make it easier for shoppers to purchase in-store. This means that, even without an online store, it’s important to improve your online presence.

If your business cannot easily be found online, there’s a large chance that you are losing out on potential shoppers to your competitors. Here is a quick checklist that will help you review how your retail store appears online: 

  • Check to see if you business information and holiday hours are updated on Google My Business.
  • You can use tools like Yext to run a scan of how your business appears on listings / online directories across the web (Google, Yahoo, Bing etc).
  • If you’ve moved or want to be found on more local directories, sign up for a one-time local listing service through services such as The Hoth or Fat Joe.
  • Encourage or even offer a small incentive to get your happy customers to leave a positive review on your Google My Business store profile. Make sure that you reply to customer reviews whether they are good or bad. You’ll want to ensure that your customers are regularly leaving reviews as 90% of customers read online reviews before visiting a business. Click here to find out how you can gather more positive reviews for your retail business. 
  • Retailers with websites need to make sure that their websites are mobile-friendly. You can use Google’s Mobile-Friendly test to check how easy it is for shoppers to view your website on their mobile phones.

2) Engage With Shoppers After The Holiday Weekend Is Over

Black Friday Sale

Over 56% of 2018 Black Friday shoppers still had holiday shopping to complete after the weekend was over. And the majority of shoppers (92%) believed that the strong deals offered over the weekend would continue or improve throughout the rest of the holiday season.

This means that in order to capture this chunk of customers, retailers should build on the existing interest and run promotions or events even after the Black Friday weekend. To reach as many shoppers as possible, run email marketing campaigns possibly together with digital marketing ads to promote your unique products and deals! 

3) Partner Up With A Local Business 

partner up with a local business during Black Friday

It’s hard for small retailers to compete with big-box stores on Black Friday or Cyber Monday. Slashing prices in an attempt to increase traffic and sales just isn’t good for your profit margins. But with 65% of shoppers indicating that good deals are their main motivation for Black Friday weekend shopping, you still need to find ways to stand out.

By partnering with local businesses, you can provide unique deals that shoppers will have a hard time passing up. And this way, you don’t have to risk low profit margins. In fact, you can still sell products at regular price or even at a premium.

The best collaboration strategies include: 

  • Selling products in bundles: Packaging products that complement each other in one product bundle is a great way to increase your store’s average order value. For example, pairing three lipstick shades with a skincare product or, bundling sweaters with a free bag. In order for this strategy to work, it’s obviously a good idea to partner with another retailer that sells complementary products. 
  • Offer partner promotions / discounts: Another effective strategy includes cross-promoting. For example, shoppers will receive 10% off of total sale or free shipping at your partner’s business when they purchase $50 or more at your store. You can print promotional material on your receipts and customers can use this as a voucher. 
  • Host in-store or online events: You can also team up with local businesses to host special events. For example, you could partner up with a nearby restaurant to host a late-night open house or extended seasonal hours. Remember a good chunk of shoppers view Black Friday as something fun – 17% of shoppers see it as a group activity with their friends / family and 21% of shoppers say that it gives them something to do

4) Offer Exclusive Benefits To VIP Shoppers

Black Friday exclusive offers

Black Friday is a great opportunity to strengthen your relationship with your most loyal shoppers. After all, they are best customers and the ones most interested in your products.

By adding exclusivity to your email marketing campaigns, you increase psychological rewards like a sense of belonging and importance. This is why exclusivity makes your promotional offers appear more attractive to shoppers vs. simply pricing and encourages them to visit your store.

Remember – shoppers receive too many emails during this time of year. So make your emails stand out with:

  1. Clear offers in the subject line (for example: Exclusive VIP Sale) 
  2. Personalized subject lines (personalized subject lines are 26% more likely to be opened). Or, you could include the shopper’s first name in the email opening line. 
  3. A short, simple, and to the point message. 

 5) Promote Urgency

Promote urgency during black Friday

The majority of shoppers (92%) believe that strong deals will be offered all throughout the holiday season. And with so many competitors offering deals during the weekend, shoppers are left with a lot of decisions to make. That’s why it’s necessary to create a sense a urgency with your Black Friday marketing campaigns.

Urgency is a widely used marketing tool in retail. And for good reason – creating a sense of urgency in shoppers increases demand and ultimately leads to more purchases. Create an incentive for shoppers to take action by running your promotions for a limited time. One effective way to create time pressure is to include a countdown timer on your website or in your email campaign. Show your shoppers how many days, hours, and minutes are remaining for them to get a deal on their favorite items. 

6) Highlight Stock Availability

Google Local Inventory Ads for Black Friday

Stock availability is a type of FOMO or “Fear Of Missing Out” that encourages shoppers to take action. It’s a good idea to emphasize that certain items are limited or low in stock in your marketing campaigns or on your e-commerce site. If you do not have an online store, it’s a good idea to run Google Local Inventory Ads and take advantage of digital marketing that helps you promote automatically based on product availability. If your POS is linked directly to these type of Google Ads, stock availability will adjust based on real-time shelf quantities and save you the hassle of manual updates.

These ads work by targeting nearby shoppers who are searching online for products that your store sells. Google LIAs are effective because they capture shopper intent at the moment that they are looking to purchase.  Click here to learn how your store can easily implement Google LIAs together with your POS system to increase store sales and foot traffic. 

Omnichannel Shopping Are The New Reality Of Retail

It turns out that these shoppers are more valuable too. 73% of shoppers are not just shopping either fully online or in-store. These people are called omnichannel shoppers who go through their buying experience in more than one way. According to the NRF, shoppers who used more than one way to look for deals spent up to $93 more than the single channel shopper. And according to another study, multi-channel shoppers have a 30% higher lifetime value than those shoppers that only purchase from one channel.

Regardless of what stage you are at, moving your retail business online, consider the strategies above to improve how well you serve your customers online this year during the all-important holiday shopping season.


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Retail Marketing: The Benefits of Digital Marketing

Retail Marketing: The Benefits of Digital Marketing

As a retailer, you may be wondering “what is the best way to drive foot traffic to my store?” The obvious answer is that you need to focus your efforts on marketing.

 The not so obvious part is deciding how to spend your marketing budget to get the best results.

What Marketing Approach is Best for My Retail Business?

Over the past few years, the way shoppers buy from and interact with retailers has completely changed. Yet, the way many retailers are marketing to target shoppers has stayed the same.

Shoppers are spending more and more time on the internet. In fact, 87% of shoppers begin their product searches online!

This is why it has become necessary to have an online presence – no matter what you sell.

So if you are looking to increase store traffic and sales, you may want to consider implementing digital marketing in your business strategy.

But first, let’s go over the different marketing methods in detail.

online search

What is Traditional Marketing?

Traditional marketing refers to the use of conventional (older forms) of media to reach a mass audience. It can be divided into 4 main categories:

1. Direct Mail (postcards, catalogs, flyers)
2. Print Ads (magazines, newspapers, newsletters, brochures)
3. Telemarketing (cold calling)
4. Broadcast (radio, T.V, etc.)

Traditional marketing uses interruption to gain the attention of shoppers.

newspaper

What is Digital Marketing?

Digital marketing refers to the use of online tools to target ideal shoppers. It includes:

1. E-mail Marketing
2. Social Media Marketing (Twitter, Facebook, Instagram, LinkedIn etc.)
3. Search Engine Optimization (SEO)
4. Search Engine Marketing (SEM) & Pay-per-Click Advertising (PPC)
5. Content Marketing

Rather than interruption, digital marketing focuses on delivering useful information at the exact moment that target shoppers are looking for it.

SEO image

What are the Benefits of Digital Marketing Over Traditional Marketing Methods?

Easily Measure Marketing Campaigns

Traditional marketing methods are difficult to track. For example, how do you know how many people saw your newspaper or magazine advertisement in a day? Or how many shoppers you attracted because of it?

Since traditional marketing is so difficult to measure, you won’t know if your marketing budget is being spent effectively.

On the other hand, digital marketing gives you the ability to measure results with advanced analytics. This includes:

  • The number of people reached (people who saw your content)
  • The demographics and geographical location of the people reached
  • Conversion rates (an actual sale, a completed download, a subscriber, etc.) Average session duration (the time spent looking at your content)Exit rate (where people left after viewing your content)
  • Bounce rate (the percentage of people who left after viewing only one page of your website)
  • E-mail open rate (percentage of shoppers who opened your e-mail)
  • Click-Through-Rate (CTR) (percentage of shoppers who clicked on the link in your advertisement)

As you can see, digital marketing provides very useful, real-time data.

At the touch of a button, you know which methods are working and which are not, giving you the ability to adjust your campaigns to achieve better results.

marketing analytics

Effective Targeting

Traditional marketing methods reach a broad audience. Which means that there is no guarantee your advertisement will be seen by your target shoppers.

There is a chance an ad may reach your target shoppers eventually – but it’s like taking a shot in the dark.

Let’s say you are advertising your furniture store on a billboard. What are the chances that every person passing by it is actually interested in purchasing furniture?

Targeting capabilities are much more effective with digital marketing.

This is because you are able to select who sees your marketing campaign. Digital platforms (Facebook, Google, Instagram etc.) allow you to target shoppers based on their gender, age, geographical location, personal interests, their search results, etc.

This means your advertisements will only be shown to those who are most likely to be interested in your products! This way, you can be certain that your marketing budget is being spent more effectively.

store purchase

Cost-Effectiveness

Larger retailers have no problem spending millions of dollars on traditional marketing and advertising. This makes it extremely difficult for small retailers with limited budgets to compete.

That’s why digital marketing is the perfect alternative; you can create a similar impact at a much lower cost.

marketing graph

The graph above shows the cost per thousand impressions (often referred to as CPM in marketing) for 7 different marketing tactics. 6 of the tactics are traditional marketing methods while 1 is a digital marketing tool.

While the final cost will vary by industry, social media marketing still allows you to reach 1,000 potential customers at a much lower cost than traditional marketing methods.

This means you can spend less money and still reach more shoppers. Or, you can choose to spend the same amount of money and reach even more shoppers!

Compared to traditional marketing, digital marketing methods are generally more cost effective and can offer a higher return on investment.

Target Shoppers at the Right Place and at the Right Time

Think about the last time you needed information – where did you turn?

From planning a vacation, to looking for a nearby pet store, the majority of people turn to their devices when they are in need of information. In fact, 70% of mobile users who bought something in store turned to their devices first.

Why?

To look for information relevant to that purchase.

This is why digital marketing has a huge advantage over traditional marketing. It allows retailers to reach buyers directly – at the right place and at the right time. In other words, you can meet shoppers with relevant and useful information at the exact moment that they are looking for it!

With traditional marketing, you are reaching buyers indirectly through interruption. You can only hope that magazine readers stop to read your advertisement or that drivers notice your billboard on the highway.

But because advertisements are everywhere, most people find them annoying and as a result, they are often ignored. This is why traditional marketing is becoming less effective.

mobile marketing

Value vs. Interruption

Traditional marketing methods use interruption to gain the attention of an audience. This is why most people hate receiving sales flyers or inconvenient phone calls. It doesn’t feel authentic.

People just don’t trust sales-focused advertisements. They see hundreds of them a day and have gotten used to ignoring them.

Nowadays, shoppers are looking for valuable and useful information that will help them make purchasing decisions. This includes product reviews, blogs, and informative videos.

With digital marketing you don’t have to grab the attention of shoppers – because you already have it!

store owner

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Tips for Retail Stores: Increase Back-to-School Sales

Tips for Retail Stores: Increase Back-to-School Sales

Back-to-school is one of the top spending events in retail. According to the National Retail Federation, shoppers spend more on back-to- school shopping than Valentine’s Day, Mother’s Day, and Father’s Day combined. Retailers who don’t sell back-to-school supplies or clothing can still benefit from one of the biggest spending seasons of the year. Keep reading to find out how you can take advantage of the back-to-school season and increase your retail sales.

Smart Retailers Leverage Back-to-School

Back-to-school season can be stressful for some seasonal businesses. It may sometimes mean lower sales and a decrease in foot traffic.
Back-to-school is a time of change for many people – teachers, parents, and most importantly students. Many see it as a fresh start and a time for new perspectives. Smart retailers will play on these feelings with creative marketing tactics.

3 Back-to-School Promotions to Help you Sell More

Even if your store has no connection to back-to-school or college, you can still engage with your shoppers in a memorable way. Here’s how: cater your promotions to shoppers by using change as a marketing tool. Listed below are 3 promotion strategies that can help you sell more.

1) A free gift with every purchase made

This type of promotion offers every shopper who spends a certain amount in-store ($50 or above, $60 or above etc.) a free item. One example of a gift with purchase could be a back-to-school basket with different school supplies. You can also print your brand name on each of the items in the basket. It doesn’t necessarily have to be school related either – popular store merchandise or a gift card are also effective gifts. The benefits of this promotion strategy include:
  • attracting shoppers’ attention
  • increasing the likelihood of impulse buys
  • making it easier to up-sell and cross-sell
  • improving shopper experience
  • enhancing attraction and remembrance of your brand
back-to-school basket

2) Back-to-school discounts

56% of consumers have stated that they have not started their back to school shoppingAnd 49% say it is because they are waiting for the best sales. So consider offering discounts on your merchandise before students go back to school. If you do not sell back-to-school merchandise, don’t fret! Back to school discounts aren’t just for retailers who sell school supplies or electronics. Remember to create a back-to-school tie in! As retail expert Bob Phibbs explains, “When you draw the attention of your customers to their garden, that room, or those drapes, then they will see themselves replacing, learning, or fixing-up, and then they will come into your store to get whatever new things they need.”
back-to-school sale

3) Run a Social Media Contest

Social media contests are a great tool to increase sales and generate a buzz online. As most shoppers (college students and millennials especially) are conducting product research online, it is also a great method to reach target shoppers. This back-to-school season, 49% of K-12 families and 45% of college shoppers are planning to shop online. So get in front of these consumers by running a giveaway or contest with effective prizes. Here are some ideas for effective prizes:
  • A “back-to-school survival kit” for different ages of students.
  • A de-stress prize such as a gift card for a popular restaurant or spa nearby (consider partnering with a local business)
  • Free tickets to fall festivals, concerts, apple picking or other events
social media

Promotion Examples

Here are some examples of creative back-to-school tie ins: A store that sells cleaning supplies could offer discounted packages for college students. It could be marketed it as an all-in-one package for cleaning dorm rooms. A health food store or grocery store could give away healthy meal plans and recipes for college students. Or alternatively – recipes for preparing healthy lunches for children. Families love including their pets in holidays, birthdays, and other milestones. So a pet store could offer back-to-school merchandise for pets! Pet-smart is a great example of a store that has leveraged back-to-school. In the past, the retailer has taken advantage of the back-to-school season with their school-themed pet gear.
promotion

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4 Ways Retailers Can Sell More This Mother’s Day

4 Ways Retailers Can Sell More This Mother’s Day

Editor’s Note: COVID-19 has drastically changed the retail environment and traditional methods used to increase retail sales may not be as effective as they once were. With that being said, this article has been updated with new recommendations to help retailers increase their sales during the pandemic.

Despite the ongoing COVID-19 pandemic, shoppers are expected to spend big this Mother’s day. According to the NRF, Mother’s Day spending is estimated to total a record $28.1 billion this year.

Below, we’ll go over how consumers are adapting their gifting plans in light of the pandemic.

Keep reading to find out how you can increase your Mother’s Day sales by taking advantage of consumer spending habits.

4 Ways To Sell More On Mother’s Day

1) Offer Convenience

About ¼ of shoppers state that convenience is most important when picking out a Mother’s Day gift. So make it easy for busy shoppers to find a special gift – both in your store and on your website.

Consider creating a point of purchase display that features all your Mother’s Day merchandise. You can even use signage to lead shoppers to the display. This way, busy shoppers can grab and go.

Mother's Day

If you are located in a region impacted by COVID-19 lockdowns, take advantage of your website or ecommerce store instead. In particular, displaying a Mother Day’s section on your website is a great way to increase sales. To make things convenient for your shoppers, add product recommendations. For example, dedicate a part of your website to “Top Products for Mother’s Day” or “Most Popular Gifts for Mom”.

For those retailers with ecommerce stores, highlighting popular fulfillment options on your site is another way to increase convenience. As an example, you can encourage shoppers to purchase products safely with a BOPIS option.

2) Give Your Shoppers Gifting Inspiration

More than 8 in 10 shoppers state that they are looking to retailers for gifting inspiration. You can cater to these shoppers by creating a gift guide to give your customers some ideas.

Start by creating a list of items for different types of mother figures (gifts for an aunt, grandmother, godmother, and new mom etc.). The gift guide should feature merchandise from your store but you can also include some homemade gift ideas too.

It’s important that you make it easy for shoppers to find your gift guide. Since most shoppers will be searching the web for inspiration, display the guide on your website homepage. Include a call to action such as: “Thinking about what to get mom? Check out our Mother’s Day gift guide!”

Not only will this create a better shopping experience for your customers, it will also help you appear higher up in search results.

You can also create email guides to send to your mailing list and printable guides to give to walk-in shoppers.

Mother's Day Retail

3) Run Google Shopping Ads For Last Minute Shoppers

With 83% of adults expected to celebrate Mother’s Day, you can bet that there will be last minute shoppers desperately searching online for gift ideas. So target local shoppers who don’t have time to spend on gift shopping by listing your products and promotions on Google with GoogleAds.

Here are some tips for driving traffic to your website or store prior to Mother’s Day:

  • Create a separate campaign for your Mother’s Day merchandise. This can be done with custom labels. Ultimately, this will help increase your online visibility and reduce your spending costs.
  • Use remarketing lists to target shoppers who are already familiar with your web site. This includes returning shoppers, previous visitors, and those who abandoned their shopping carts online.
  • Use descriptive titles and high-quality images.
  • 15% of shoppers are focused on finding a cost-effective gift. So make sure your promotions are displayed through your Merchant Center.
  • Use holiday keywords in your title and descriptions. Consider targeting general keywords such as “Mother’s Day Gift”, “Gift Ideas for Mother’s Day”, “Mother’s Day Flowers” and so on.
Google Ads

4) Mother’s Day Gift Baskets

44% of shoppers are looking to find a gift that is unique or different.

That’s why it’s a great idea to create unique gift baskets for different shoppers

Some good ideas include a Mother’s Day Skincare Gift Basket and a Mother’s Day Healthy Snack Gift Basket. Click here for more Mother’s Day basket ideas.

Gift baskets are a great solution for shoppers who are unsure of what to gift their Mom. Group discounted items with regular price items in each basket. This way, shoppers feel that they are getting more than what they paid for. Not only are gift baskets convenient for shoppers, they present the perfect opportunity to up-sell and cross-sell.

Up-sell by suggesting gift baskets to every shopper in your store. Bundling products in a gift basket will help increase your store’s average order value. Cross-sell by placing smaller gift baskets near the checkout area so shoppers can easily and affordably add them to their orders.

Again, if your store is not able to operate due to COVID-19 related lockdowns, you can always highlight different gift baskets on your website or ecommerce store.

Mother's Day Gift Basket

We hope you found these tips helpful. Happy Mother’s Day and happy selling!

#Mothersday #retailtips #retailmarketing #retailsales #cloudpos #sellmore

Easter Tips to Increase Your Retail Sales

Easter Tips to Increase Your Retail Sales

Easter is right around the corner and after a year of COVID-19 related restrictions and lockdowns, shoppers are looking forward to celebrating safely with their friends and family. As a result, retail owners can expect to see an increase in sales.

Considering factors such as positive trends in vaccinations, new stimulus funds, as well as growing consumer confidence, the NRF’s annual Easter survey indicates that there is a lot of momentum going into the Spring. This momentum is reflected in consumer spending as 79% of shoppers are expected to celebrate, spending an average of $179.70.

Below, we’ve prepared some tips to help you gear up for the Easter holiday weekend and make the most of this year’s consumer spending habits.

1. Offer Discounts and Promotions

While not every shopper plans to celebrate, plenty of them will still be on the lookout for Easter related sales. According to the NRF, more than half (52 percent) of those who don’t celebrate Easter still plan to take advantage of these deals and expect to spend an average of $21.11.

To tempt more shoppers to buy from your store, consider discounting your best selling items. You can even set up a dedicated landing page or section on your website/e-commerce site so shoppers can easily browse through sale or seasonal items.

For example, Mastermind Toys set up an Easter landing page encouraging consumers to shop their Easter merchandise.

Mastermind Toys

2. Reposition Your Products for Easter

Don’t sell chocolate or Easter related products? That’s ok – you don’t have to sell Easter merchandise to benefit from the holiday.

You can always position your products for Easter by finding a unique angle. For example, The Body Shop encouraged customers to celebrate the holiday by treating their loved ones and themselves with their nature inspired products.

The Body Shop

Bath and Body Works did something similar with their slogan “Gifts For Every Bunny (And Basket)”.

3. Launch Retargeting Campaigns

It may be a good idea to attract old visitors back to your website with Easter offers and promotions. You can do so with Facebook retargeting ads.

By setting up your Facebook pixel on your website or ecommerce store, you can present different offers based on shoppers’ interaction with your site. The idea is to retarget past users based on their buying intent (e.g. visitors who added to their cart vs shoppers that initiated checkout).

If you are using TAKU eCommerce, click here to find out how to set up your Facebook pixel on your ecommerce site.

Retargeting Ads

While pandemic related restrictions and lockdowns are easing in some regions, many consumers still prefer popular fulfillment options such as buy online pick-up in-store (BOPIS), local delivery, and shipping.

You can encourage shoppers to purchase their Easter gifts safely by highlighting some of these fulfillment options on your website. For example, Indigo’s home page calls attention to the fact that shoppers can purchase their Easter items safely with a BOPIS option.

5. Launch a Giveaway on Social Media

An Easter giveaway on social media can be done with little effort and a minimal budget. For instance, you could do a classic giveaway by asking participants to tag a loved one in the comments.

Or you could do something directly related to Easter by asking your followers to guess how many Easter eggs are in a basket. Alternatively, you can apply this concept to one of your products (e.g. making followers guess the weight of chocolate, the amount of beads in a necklace etc.).

Consider boosting your social media giveaway to widen your reach and increase the number of participants.


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Happy Easter and happy selling!