As Spring is finally here, people are going to be heading outside much more often, especially after the last several years. With increased foot traffic outdoors, retailers should be looking for ways to bring some of that foot traffic into their own stores. If you are a retailer, you may be wondering: “How can I attract more local shoppers?” Well, in this article, we’ll go through how brick & mortar businesses can attract more shoppers.
Exciting in-store experiences to attract more shoppers in store
In-store experiences have definitely become more common. People today are always looking to participate in new experiences. Here are some ideas for interesting experiences you can curate for your consumers:
1. Photo ops
Set aside a small space in your store (or even outside your store) where customers can take photos and share their visit on social media. This space should get customers excited. Some ideas include: a chalkboard with some unique art related to your business, a custom neon sign, or even an installation of some beautiful plants along with some decoration. Get creative here, and allow your brand to shine through. Don’t forget to put up photos of other shots for ideas.
The pictures your customers take will end up advertising your store for free through the customers’ social media posts. It also creates a positive association between your brand and the consumer.
Reminder: Offer a small incentive to get shoppers to tag you in their posts. Tagging is important to increase visitors to your social media accounts.
2. In-store events
Another way brick & mortar shops can attract more shoppers is through exciting events in store. By events, we don’t mean things like sales and promotions. Although those can be effective, we recommend running events such as: lessons/classes in something related to your business, having an expert in your industry come in and host a seminar, or the reveal of a new product line.
Make sure that the event you are hosting provides value to your business. The event should be related to the industry your business is in, but not something you already offer in some way.
For example, a vacuum shop could host a seminar on how to go about spring cleaning. The vacuum store doesn’t offer spring cleaning services, but people who are planning their spring cleaning will most definitely be using vacuum cleaners. So offering them a guide on how to effectively go about the cleaning will give them an added benefit and encourage the purchase of a new vacuum.
Even if they don’t end up purchasing a vacuum, this event will still bring them into the store, but more importantly the event will allow the customer to perceive your brand as the expert on cleaning. Now they will be more likely to think of your store when considering their next vacuum purchase.
3. Partner with others to host pop-in shops
Another way to increase foot traffic in your store is to host pop-in shops for other businesses. This works best when the other businesses are related but not directly competitive to yours. Simply designate a spot in your store to host another small business’s pop-up stop to offer items that help sell your own products. For example, a bakery shop could host a pop-up shop for a small artisan jelly business or a coffee shop could host a pop-up donuts business.
Attract more customers in store through low cost merchandising tactics
Retail merchandising is key to creating a positive customer experience. A strong merchandising strategy brings the products to your customer rather than the other way around. Here are some modern merchandising tactics your business can use to engage your customers.
1. Storefront Window Display QR codes
A cost efficient way to attract more customers in your store is to use QR codes in your window display. This allows them to be accessible to everyone passing by. These QR codes allow anyone with a mobile device to easily learn more about your products, even when your store is closed.
QR codes are easily changeable which allows you to regularly update them every time you change your window display.
A way to modernize your store merchandising strategy is to use signs to cross-sell other products. Most in-store signs today take up space but only promote one specific product. Adding cross-selling signs allows you to use the same amount of space but promote multiple products at once. Simply merchandise products together that are known to be bought together and create a sign that presents that to your customers.
Adding signs that say “Buy this if you like this” or “This goes great with this” is simple, but it’s enough to draw attention to other products.
3. Highlight your Google profile & Google Reviews
Another way brick & mortar shops can attract more local shoppers is to highlight popularity and your Google reviews. Google prioritizes local businesses when nearby shoppers search online. Make sure that your Google store listing has accurate information including your address, store hours, etc. A good omnichannel system will be able to easily manage this information for you.
Highly engaged reviews are important for new customers that have never visited your store. A sign at the front of your store stating “ Google best seller” or a good quote from a Google review would attract new customers into your store. Some ideas include:
Printing out users’ reviews and placing them near the product
Placing a sign at the front of your store with the products that are gaining the most recognition on Google
Putting up a sign that offers an incentive for shoppers to leave reviews
Omnichannel to attract more shoppers
Retail stores that sell in-store and online use omnichannel software to easily turn online visits into bigger in-store sales. Omnichannel software is what allows retailers to offer real-time inventory and BOPIS (Buy Online, Pickup In-Store or what is sometimes called Click & Collect) to customers without any manual work. With the right system, customers can place orders online and pick up in stores when the same system notifies them that the products are ready.
1. Real-time stock availability
Showing real-time store stock levels online allows customers to see real time stock availability so they won’t be disappointed when they get to the store. A positive shopping experience encourages returning customers. Using a tool such as TAKU’s built-in integration to Google or to your own online store lets you easily showcase your available store products online without any effort.
2. Buy online pickup instore (BOPIS)
Customers love to shop online but don’t love the shipping costs or the amount of packing materials used to send products out. By allowing them to pick up their order in store it solves their problem while also creating an opportunity for your business to upsell, lower merchant processing fees and reduce return rates.
BOPIS reduces the friction between your online store and your in store experience for happier shoppers. And using the right all-in-one technology will increase sales while reducing the operational costs of fulfilling from the store.
Attract more customers by offering In-Store Exclusives
In-store exclusives are a great way to attract more nearby shoppers. Local customers are willing to shop in person instead of online if there’s a strong value-add. You can give your customers this reason by offering in-store only exclusives. Here are a few in-store exclusives you can offer:
In-store only promotions/deals
You can create an exclusive feeling for your in-store shoppers by implementing promotions and discounts offered only with an in-store purchase. This is where your store can offer any promotion or deals worth sharing. Some examples include:
Offering some products only in store
Grouping bundles of your products and selling them as a combo
Giving coupons that can only be redeemed in your retail locations
Creating a seamless shopping experience for your store has never been easier with TAKU. Besides running all of your in-store and online sales in one system, our built-in free Google listings allow you to easily advertise your real stock availability to nearby customers. TAKU Retail can also help you easily integrate BOPIS into your business. If you want to learn more about it, click the button below for a free demo.
Holiday season is pretty much upon us, which means your stores are busy. Many retailers hire temporary employees around this time of year to help out with increased in store traffic. The problem is that it is very hard to find frontline staff right now. We’ve talked about the current labor shortage before as it’s something retailers around the world are struggling with.
This holiday season is going to be tough if you need extra help but can’t find any. Whether you want to hire long-term or short-term employees, here are some retail recruitment tactics designed to help you attract more help.
Job postings with eye-catching graphics
Just like any other type of ad, making something that catches people’s attention is the way to go. What better way to catch people’s attention than with something eye-catching, out of the ordinary, and light-hearted.
Take a look at this famous McDonald’s recruitment ad. It lets people know in a simple way that you don’t need experience, and that they expect you to make mistakes as well. This makes it let intimidating to those who would consider applying for their first jobs.
Show ads in creative places
Increase retail recruitment opportunities by finding creative ways to let people know you’re hiring. There’s always the standard ‘posters throughout your store’, but you can also get a bit more creative with it.
Place “We’re Hiring” signs on washroom stalls and doors.
Put ads on your product packaging. You can place stickers with QR codes linking to job applications, or simply have a message telling customers that you’re hiring. This way you can even attract the ideal type of employee: someone who enjoys your brand.
Email/text marketing campaigns. If you email or text customers with promotions or newsletters, you can always add in a little section telling them you are recruiting new employees.
Don’t forget tried-and-true storefront placement to easily grab street traffic attention.
Look at flat fee recruitment tools
Consider using technology to hire your retail staff more easily. Platforms such as SWOB use technology make it a lot easier for you to hire store staff as they interact with local talent 24/7 with easy-to-use mobile apps that young workers enjoy using. Many of them have affordable, flat fee options for small businesses for a certain number of positions.
Be clear in your job postings
Connect with your readers and think about who your ideal candidate is. For example, if your ideal candidate is a high schooler who will work part-time on weekends, write more casually and maybe even mention the benefits of working part-time on weekends. At the end of the day, you need to relate to readers to get them interested in working at your store.
Screen for personality vs. experience
In a tight labor market, it’s even harder to hire based on experience or skills. But that may not be the best approach as it restricts your talent pool. Students, new grads or seniors without any retail experience are a great resource if you’re able to put in the time to train them.
The importance here, is focusing on the personality, energy or enthusiasm of the candidate. You can always train a person to use a point-of-sale system or how to run an inventory count. But you can’t easily change a person’s work ethic or attitude. If anything, hiring “green” employees can have the silver lining of being more trainable – there will be less bad habits to untrain.
Check competitive posts
Today’s labor market requires you to be competitive. After all, your job posts are a reflection of your business and what you offer as an employer. Before you post anything, make sure you know what your competitors are offering. This includes everything from benefits, and imagery to the keywords used in your job posts.
Including keywords is a method used to improve SEO (search engine optimization) which determines whether your content shows up in search results online. By including a lot of relevant and local keywords in your job posting, it will be more easily found on search engines such as Google by local candidates in your area. So when you post your job opening, be sure to add phrases or words that are location-based such as mentioning where your store is located or which area you are trying to recruit from.
Post to your Google My Business profile
Don’t forget to post your job openings on your Google My Business profile as well. Not only is this free and will improve your SEO, it will show up in front of people who are already interested in your business since the majority of people check store hours before they visit a store.
Community job fairs
Going to places where potential applicants already are is a great and smart way to promote your position openings. The best part? Many community job fairs are often free for you to attend.
Look online for event listings or reach out to local establishments such as:
Local chambers of commerce
Community and business development centers
Many of these organizations offer free booths to encourage local businesses to hire their students or residents. This is especially true for physical retail stores that are key to keeping local communities vibrant.
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Invented in 1994, the QR code was originally made so that Toyota could track car parts in their manufacturing process. 28 years later, QR codes have become so much more. In particular, the COVID pandemic helped popularize the use of QR codes in businesses everywhere. Whether you’ve seen it being used by shoppers adding social media accounts or to view a digital menu, it’s an increasingly common tool that retailers can use to speed up service and improve customer experience. Here are 4 different ways QR codes can help retailers.
1. Attract more shoppers to your website
QR codes can look like a complicated barcode but they are actually an image of information. For example, you can store everything from phone numbers and documents to website addresses. But sharing websites and social media accounts is definitely the most common use for QR codes. By adding a QR code to any marketing materials or signage, you are giving shoppers the fastest way for them to access your website or social media accounts. Instead of typing addresses or searching for accounts, shoppers can simply scan the QR code with the camera on their phones and access your information in 1-click.
By making it easier for shoppers to get access to your online storefront and social feeds, you will attract more shoppers to your business. After all, being found online or having an online storefront will not only increase your online sales, it helps drive foot traffic back to your physical store as shoppers have an easy way to stay up-to-date on new product launches, special offers, etc.
2. Sell from your shopfront window
Another way QR codes help retailers sell is to make it easier for stores to sell things from their physical shopfront window. For example, adding QR codes next to products that are displayed in your shopfront window that link to each specific product in your online catalog. This gives shoppers an easy way to scan a product to find out more or even buy online, even when your store is closed. Doing this makes your storefront window more engaging and informative – both of which are important for good customer experience.
3. Get more social media followers
Many retailers today use QR codes to make it easier for shoppers to follow their social media accounts. Since QR codes are scanned as website links, shoppers can easily open your social media accounts with 1 click. Making it easier for people to find your accounts will increase the likelihood that they will follow you. Place these QR codes anywhere customers and business partners can see them (email signatures, profile pictures, in-store signs, counter stickers, etc.).
4. Give fast access to free WiFi
One of the best uses of QR codes is to give shoppers 1-click access to guest WiFi in the store. You can create a QR code that store visitors can scan to be automatically connected to your guest WiFi. This is a special type of QR code that automatically enters the network name and password into an iPhone or Android mobile phone. Shoppers love it as it means no more entering network names or long passwords. It is also better for your network security as you don’t need to disclosing the actual password.
If you want to encourage shoppers to browse, offering free guest WiFi is a great way to get shoppers to stay for a longer time in your store. It doesn’t cost you anything and it’s been shown that shoppers that stay longer in a store buy more things and spend more money.
Scroll down to learn how to create your own WiFi QR code.
How to create QR codes
QR codes are very simple to create. All you need is online QR code generator to make them. When using these platforms, creating your QR code is as simple as pasting the website address you would like customers to open. Then press the generate button, and congratulations you will have just made your first QR code!
A. Standard QR codes
For standard QR codes, we have three recommendations: QR Code Monkey, QR Code Generator and Canva. QR Code Monkey is a great free option. QR Code Generator offers a few more features and even has a premium membership. Canva is our favorite option of the three. Canva is already a very versatile and easy-to-use application for creating designs. Their QR code generator paired with their design tools can allow for some really creative uses of QR codes.
B. WiFi QR codes
The main difference when creating QR codes for WiFi sharing is that the code generator needs to support WiFi information. A good tool for this is QiFi.org which was built specifically for this.
All you need to do is enter the SSID (network name) and password for your guest WiFi network. You may also need to enter the Encryption type, so check your Wi-Fi settings if you don’t already know this. Once all of the information is entered, click Generate to produce the code.
Now you know some ways QR codes can help retailers. Time to start implementing this popular technology to your business. You can follow one of the tactics we mentioned, or get creative and try your own tactic. If you end up coming up with your own QR tactic, please feel free to share it below in the comments!
There is a big labor shortage in North America right now. Tons of small and big businesses are being affected by the lack of workers. Being short-staffed can lead to frustrated employees & customers, and even lead to losses on sales. In fact, a study found that 6% of potential sales are lost due to a lack of service. Retail store owners need to learn how to reduce the chances of employees leaving and maximize operations while being short-staffed. This blog will give you a guide to managing retail while understaffed.
Why are stores understaffed?
Firstly, it is important to understand why there is a labor shortage in the first place. If you can understand what is going wrong, then you can take the steps to fix the problem. The low staffing problem boils down to the following: jobs don’t feel worth it anymore, demographic issues, and a disconnect between workers and employers.
Is this even worth it?
Many workers are coming to realize that they are no longer fulfilled by their jobs. Worse yet, the people who feel no satisfaction from their job are also not being paid enough. Would you want to work somewhere that drains you and doesn’t even compensate you to make it worth it? Well, many people are starting to say no. The COVID-19 situation opened up this realization for many. Millions of people decided to quit their job during the pandemic. But even though the pandemic is over for the most part, these attitudes have become permanent. Many people are feeling burnt out from their jobs, and the companies they work for needlessly add to this. Employers should be seeking to make work something their employees don’t hate if they want to win the battle against low staffing. If possible offer flexible work schedules, better pay, better breaks/off time, and check in on your employees’ mental health.
Demographics in the labor shortage
There is a large number of workers who are at retirement age. This number is bigger than the number of people entering the workforce. This surely creates a shortage in workers: leading to short-staffed businesses. On top of all of this, immigration slow-downs have created bigger gaps in labor. As a business owner there isn’t much you can do to combat this problem. However you can try to start appealing to younger demographics in your hiring practices.
The disconnect in the job market
There is simply a problem between the communication of employers and employees right now. Poor hiring practices are leading to many people missing out on jobs, and growing anti-work sentiments are leading to companies missing out on employees. Wages and expectations are not keeping up with each other. Many people are finding the jobs that they are qualified for do not pay enough. On the other hand, people are finding jobs that pay well but the requirements are not realistic.
These three factors seem to be some of the biggest contributors to businesses being understaffed. So what can you do as an understaffed retailer?
How to manage retail while understaffed
Better working conditions will lead to less low staffing
Did you know more than half of the people who believe their work schedules are inconsistent end up quitting their jobs? It is essential to make sure your employees have a consistent schedule which will give them a sense of security and fulfillment. Additionally, as we previously mentioned – giving workers some flexibility will help them want to work more as well. Things like offering better lunch breaks, days off, or even providing your employees lunch every now and then. When an employee feels like their company cares about them then they will care about their company. Also make sure you aren’t overworking your employees when you are short-staffed. When you set realistic expectations for your workers, and they will deliver realistic results.
Take advantage of your online channel
Why not reduce some of the work load by letting your online channel do a lot of the grunt work? Making sure your website, ecommerce store, or social media accounts can advertise and sell products will give your employees more time to take care of other tasks. Things like buy online pick up in-store (BOPIS) can help speed up the closing of sales. Make sure you are using an omnichannel system to take the advantage of BOPIS. Being able to offload work to your online channel will be a great help in times your store is understaffed.
Understand your store
If you are a store owner and can’t tell us when your peak days are, then you got a big problem on your hands. In order to make the best scheduling decisions you need to be able to understand when your store is the most busy. Once you do, you can schedule more workers during that time and less during off-peak hours. This will help you to make the most out of your payroll budgeting. You should also be able to understand which tasks are higher priority for your store. This will help you increase efficiency in store operations. Omnichannel systems like TAKU provide business owners like YOU with this type of data. Bringing us to our next and final point:
Managing retail while understaffed with efficiency
Efficiency is all about making the most with the least. If you don’t have that many workers, you need to make sure that workers you do have are taking care of the essential stuff. A good rule of thumb is the 80/20 rule. Workers and managers should dedicate 80% of their time and effort to the 20% of work that matters the most. Things like serving customers, and keeping shelves stocked.
In order to help maximize efficiency in your store consider using TAKU’s new self-checkout kiosk. This amazing new channel for your retail business will open up more time for your team who are following the 80/20 rule. Once customers can complete transactions on their own, less employees are needed to do so. This allows you to assign other important tasks to your staff. There is a reason why so many retailers have implemented self-checkout during the pandemic.
These tips will help you manage retail while understaffed. Remember it is important to keep your employees as happy as you can. Be sure to also use tools which will further optimize your operations. This will lead to better customer service and in turn sales.
TAKU Retail uses state-of-the-art retail technology to provide one of the best omnichannel systems for retailers. TAKU’s omnichannel offerings allow retailers to optimize their business for efficiency and continue to manage retail while understaffed. Learn more by tapping on the banner below.
Are you wondering what “BOPIS” or “clicks to bricks” mean? Are you looking for a reliable list of the top 100 retail terms?🤔
Success in retail today involves an increasing number of technologies and concepts. But who has the time to keep up with new terms when you’re busy running retail stores?
Don’t worry, TAKU Retail has got you covered. Whether you’re a long-time retailer or a new merchant, we’re here to make things easier for you. Don’t waste time looking at questionable resources online.
As former retailers themselves, our founders have prepared a list of the most used retail terms in a searchable, sortable retail glossary. Click below for the only retail dictionary you’ll ever need.
TAKU Retail continues to be the best go-to tool for your retail needs. Besides our retail glossary, check out our free blog resources to find other ways to improve your business. All of our blog posts are written for retail owners.