Recession-Proofing Your Business: What Sells During A Recession?

Recession-Proofing Your Business: What Sells During A Recession?

Welcome to part 2 of our Recession-Proofing Your Business series. In the first part of this series we went over strategies that retailers can use to handle the recession. Some of these strategies included:

  • How to use software automation to reduce operational costs
  • How to reduce inventory based on changing customer needs
  • How to improve your relationship with customers.

In this blog, we will explain why consumers needs recession-proof products.

What are recession-proof products?

As the name suggests, recession-proof products are items that traditionally sell well during a recession. These are the type of products that people will keep purchasing even when money is tight. Here are 4 ways to tell if a product is recession-proof.

1. Inelastic demand

Elasticity with products or services is a way of explaining how shopper behavior changes when retail prices and household finances change.

When something has elastic demand, it means that any small change in price or the economy will have a big impact on whether customers will change the way they shop. The best examples of this are discretionary products. This is products that are not essential such as clothing or vacations. When the price of these items increase or people are short on money, more people will buy less clothes or take less vacations.

In comparison, products with inelastic demand are things shoppers will keep buying, even when retail prices increase or they are short on money. These products are usually seen as ‘essential‘, without any good substitutes. Products such as prescription drugs, tobacco, salt or mobile phone plans are good examples.

Maselow's hierarchy of needs
Maselow’s hierarchy of needs (Source)

Remember that essential products aren’t always things needed for survival, but they are products that shoppers feel they cannot stop buying. This can include products that comfort people during difficult economic times such as recreational products which satisfy certain emotional needs. Maselow’s hierarchy of needs above is a good way to think about whether a product you sell is inelastic. Products that satisfy needs higher up in the pyramid are more likely to be inelastic and harder to substitute.

2. A easy way to escape

Escapism art
(Source)

Uncertainty during a recession can lead to a lot of stress and anxiety. People will be looking for ways to escape from these tensions. So products that entertain people and help them keep their mind off of things often sell well during a recession. TV streaming, video games, junk food, alcohol, and similar products are examples of this. In the last part of our Recession-Proofing Your Business series, we touched upon the idea of the lipstick effect. This is a great example of how people shop based on the need for escapism and comfort during a recession.

3. Whether a product can be stocked in bulk

Canned food stockpile
(Source)

Whenever there is inflation, people want to stock up on certain products to avoid paying a higher price in the future. As a result, every day essential products with long shelf life will do well in a recession. As long as supply is reliable, essential products such as canned foods, rice, toilet paper, dish soap or instant ramen noodles that can be sold in bulk will continue to sell.

Encouraging shoppers to stock up on shelf stable products is known as stocking the pantry. By selling products in bulk, even at a lower price, retailers make marginal profit on the same sale and limit the space available in a household for shoppers to stock competitive products.

4. Seen as a lower-cost option

If you sell elastic products (non-essential products), it’s always a good idea to offer lower-cost options during a recession. This can be something as simple as smaller sizes or features. Making a smaller sale is still better than losing a sale completely. As long as you are clearly communicating how features vary between differently priced options, you will still be able to offer higher value products for those who can afford it.

You can also use the Apple’s Goldilocks strategy. Placing an expensive option next to a decently-priced option makes the cheaper one seem like better value.

Here are a few examples of how smart retailers are offering wallet-friendly versions of popular products during these inflationary times.

Flonase - the lower cost option
Retailers sell two versions of the Flonase nose spray. One with 72 sprays and one with 144 sprays. Giving consumers a choice between spending more to get more uses, or spending less. (Source)
Sales prices to illustrate anchoring
Uniqlo uses the idea of the Apple’s Goldilocks strategy here. Where you show an item at a higher price right next to a cheaper item. The more expensive product doesn’t look much better than the sale item, so consumers feel as if they are getting a great deal. (Source)

This is the same, even if you sell services or subscriptions. For example, it’s a good idea to offer lower cost subscription plans to avoid cancellations. The best example of this is what Netflix has done recently with their new ad-supported tier. By offering a downgradable plan, more shoppers will keep Netflix versus cancelling their subscription.

Tiered pricing for Netflix
Netflix Canada’s pricing table for the different tiers of membership (Source)

Recession-proof product categories

Now that you understand some of the reasons that drive shoppers to buy during a recession, let’s take a look at some examples of product categories that sell well when times are bad.

Food

This one is obvious since people need food to survive. As we said earlier, food that has a long shelf life will perform better when times are tough. The demand for cheaper food will always increase when shoppers are looking to save money. Of course a recession won’t stop consumers from purchasing food, but you can expect shifts in the type of food they will choose to spend on. If you’re a grocer or you sell food at your store, take the time to consider how to change your product line to meet these new shopper needs.

Self-care products

Collage of various self-care products
(Source)

Products for personal hygiene, self-care, and beauty have historically done well during recessions. This is thanks to the lipstick effect. However some of these products are also necessities, such as: toiler paper, soap, towels, etc. These products are needed by consumers and demand will generally remain stable.

DIY products

DIY lifestyle products also do well during recessions. This includes products that help improve your home (e.g. gardening tools, drills, hammers, nails, lawnmowers, etc.). Other examples include DIY products that give people an affordable creative outlet such as home decor projects or hobbies. It also allows consumers to save money as they will not want to pay a service for things like home maintenance during a recession. After all, DIY is a form of escapism and helps people de-stress.

Pet products

Pet food next to a dog and cat
(Source)

Pet products are strong recession-proof items as people consider their pets as members of their family. So they are not going to be forgotten during a recession. Especially essential products for those special family members. These include: food, litter, treats, and waste removal bags. Pet products will remain inelastic in demand throughout a recession.

Recreational products

A physical film collection in a store
(Source)

Once again people’s need for escapism helps another product category remain recession-proof. Recreational products are a staple during a recession. Lower-cost recreational products perform even better. A deck of cards, board games, cheaper video games, and cost-effective movie streaming are all examples of great recreational products. However these recreational products don’t only have to be in-home options. People will look for way to escape outdoors as well, sports equipment and camping gear are other great recession-proof products.

Off-price products

A discount tag on clothing
(Source)

Off-price retailing is the strategy of buying out-of-season or overstocked branded products and selling them at heavily discounted prices. Off-price shopping increases during recessions so if you have any distributors or suppliers willing to sell you their extra stock at a lower cost, you can also look at offering branded products at prices below MSRP.

Conclusion

Now that we’ve gone over product categories which have historically done well during a recession, you should review your own product mix to determine if you’re selling the right things during these tough times. If you are seeing success with other categories, please feel free to share your thoughts with us below in the comments.


To deal with a recession, investing in tools that optimize your operations is key. TAKU Retail is helps you manage your entire store and ecommerce operations, all under a single login. At the same time, we’re constantly adding new features to help our merchants deal with labor shortages. Click below to learn more about our new self-checkout feature to sell more with less staff.

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Retail Brick And Mortar Stores Are Here To Stay

Retail Brick And Mortar Stores Are Here To Stay

The rise of e-commerce during the pandemic has led many people to believe that that physical retail stores will soon be a thing of the past. After all, e-commerce feels more convenient as you can shop from the comfort of home. Even Google has seen an increase in the number of people wondering whether brick and mortar stores are dying.

Google search showing "are brick and mortar stores dying" as a popular search
Many people are wondering if physical stores are dying

We’re glad to report that, like many future predictions, the reality is a lot less scary. As post-pandemic studies and recent data has shown, physical retail is still thriving and here to stay.

E-commerce is not the only future

eCommerce artwork
(Source)

While e-commerce grew in popularity during the pandemic, post-pandemic statistics show that people are returning to their old ways. E-commerce sales in 2022 have slowed down. Some of this is likely pent up demand for shoppers who missed shopping in person during the pandemic. But according to research, 59% of shoppers do not trust internet-only brands. At the same time, e-commerce only companies continue to struggle to turn a profit. Many companies who bet on an e-commerce only future are now paying the price.

Brick and mortar retail stores are continuing to grow

Brick and mortar stores on a main street
(Source)

Even after all of the COVID-19 lockdowns, brick & mortar retail stores are thriving. In fact, for every brick and mortar business that shut down, two more businesses opened up. On top of that, sales in physical retail have actually gone up post-pandemic. In-store shopping has seen a 13.7% boost compared to pre-pandemic levels. This growth doesn’t just apply to big names like Walmart, but to small independently owned businesses as well! In fact, over 60% of small businesses are expected to grow their revenue over the next year. This is a trend that can be seen from pre-pandemic statistics as well. Reports show that between 2016 – 2021, the revenue of smaller retailers grew at an average of 51.33%.

And certain consumers actually prefer in-store shopping. The majority of Boomers and Gen X customers say that they shop in-store “all the time”. In fact, younger people such as Gen Z (along with Gen X) are two generations that actually shop more in-person than online. For them, their entire lives are already digital and physical retail appeals to them as experiential shopping

The shopping experience is too important

Woman trying on clothes before purchase at a brick and mortar store
(Source)

Another key reason why brick & mortar stores still appeal to shoppers is because it is still by far a better shopping experience. At the beginning we mentioned how e-commerce provides a certain level of convenience that physical retail can’t. Yet when it comes to immediate consumption, this is something that only physical shopping can offer. There is a level of satisfaction one can feel shopping in-store and taking something home right away. This is why the term retail therapy exists.

But beyond immediate satisfaction, shopping at brick and mortar stores allows customers to get an engaged shopping experience that they simply can’t find online. Being able to physically hold a product and sometimes try it out before purchase is a big factor in deciding to buy something. 59% of consumers say that the ability to try, touch and feel a product is key for in-store shopping over online.

Man using TAKU Self checkout

And when shopping in-store, one of the top priorities for shoppers is convenience, especially at checkout. After all, 97% of consumers have backed out of a purchase due to inconvenience. So if you are in or planning to enter the physical retail industry, be sure to offer easy checkout options. Things like self-checkout enhance the shopping experience for customers greatly.

The future is omnichannel

Omnichannel Management Diagram with TAKU Retail

Throughout this post, it may have felt like we are saying that e-commerce is worse than physical retail. However, the future of the retail today is really a combination of physical and digital shopping. As we mentioned before, consumers want convenience. Omnichannel offers the most convenience to consumers as it allows them to shop from anywhere, 24/7. There’s a reason why 58.6% of retailers are heavily investing in omnichannel fulfillment and 70% of small businesses have adopted digital tools over the past year.

The benefits of omnichannel aren’t just for customers either. Retailers are able to have more control over their business and sell more when they offer omnichannel shopping. After all, retailers who don’t sell on multiple channels end up missing out on ~30% of sales.

Being able to serve your customers in a variety of channels will soon be the standard in retail. For e-commerce, store pickup or fulfillment of online orders from local stores support main streets, is better for the environment and get products to customers faster as delivery costs increase. In order to keep up with the future, your retail business needs to be an omnichannel one.


Now, more than ever, is the best time to invest in omnichannel! Make sure your business is future-proof by implementing software that can support your business over time. Check out TAKU Retail and ensure your business is resilient and able to serve customers the way they expect to shop today.

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Managing Retail While Understaffed

Managing Retail While Understaffed

There is a big labor shortage in North America right now. Tons of small and big businesses are being affected by the lack of workers. Being short-staffed can lead to frustrated employees & customers, and even lead to losses on sales. In fact, a study found that 6% of potential sales are lost due to a lack of service. Retail store owners need to learn how to reduce the chances of employees leaving and maximize operations while being short-staffed. This blog will give you a guide to managing retail while understaffed.

Store manager working while understaffed
(source)

Why are stores understaffed?

Firstly, it is important to understand why there is a labor shortage in the first place. If you can understand what is going wrong, then you can take the steps to fix the problem. The low staffing problem boils down to the following: jobs don’t feel worth it anymore, demographic issues, and a disconnect between workers and employers.

Is this even worth it?

Retail employee feeling burned out from labor shortage
(source)

Many workers are coming to realize that they are no longer fulfilled by their jobs. Worse yet, the people who feel no satisfaction from their job are also not being paid enough. Would you want to work somewhere that drains you and doesn’t even compensate you to make it worth it? Well, many people are starting to say no. The COVID-19 situation opened up this realization for many. Millions of people decided to quit their job during the pandemic. But even though the pandemic is over for the most part, these attitudes have become permanent. Many people are feeling burnt out from their jobs, and the companies they work for needlessly add to this. Employers should be seeking to make work something their employees don’t hate if they want to win the battle against low staffing. If possible offer flexible work schedules, better pay, better breaks/off time, and check in on your employees’ mental health.

Demographics in the labor shortage

Retired baby boomers
(source)

There is a large number of workers who are at retirement age. This number is bigger than the number of people entering the workforce. This surely creates a shortage in workers: leading to short-staffed businesses. On top of all of this, immigration slow-downs have created bigger gaps in labor. As a business owner there isn’t much you can do to combat this problem. However you can try to start appealing to younger demographics in your hiring practices.

The disconnect in the job market

Increased hiring wages to keep up with short-staffing
(source)

There is simply a problem between the communication of employers and employees right now. Poor hiring practices are leading to many people missing out on jobs, and growing anti-work sentiments are leading to companies missing out on employees. Wages and expectations are not keeping up with each other. Many people are finding the jobs that they are qualified for do not pay enough. On the other hand, people are finding jobs that pay well but the requirements are not realistic.

These three factors seem to be some of the biggest contributors to businesses being understaffed. So what can you do as an understaffed retailer?

How to manage retail while understaffed

Better working conditions will lead to less low staffing

Happy Apple employees
(source)

Did you know more than half of the people who believe their work schedules are inconsistent end up quitting their jobs? It is essential to make sure your employees have a consistent schedule which will give them a sense of security and fulfillment. Additionally, as we previously mentioned – giving workers some flexibility will help them want to work more as well. Things like offering better lunch breaks, days off, or even providing your employees lunch every now and then. When an employee feels like their company cares about them then they will care about their company. Also make sure you aren’t overworking your employees when you are short-staffed. When you set realistic expectations for your workers, and they will deliver realistic results.

Take advantage of your online channel

Using an online channel to work around low staffing
(source)

Why not reduce some of the work load by letting your online channel do a lot of the grunt work? Making sure your website, ecommerce store, or social media accounts can advertise and sell products will give your employees more time to take care of other tasks. Things like buy online pick up in-store (BOPIS) can help speed up the closing of sales. Make sure you are using an omnichannel system to take the advantage of BOPIS. Being able to offload work to your online channel will be a great help in times your store is understaffed.

Understand your store

Employee who became an owner through understanding the business
(source)

If you are a store owner and can’t tell us when your peak days are, then you got a big problem on your hands. In order to make the best scheduling decisions you need to be able to understand when your store is the most busy. Once you do, you can schedule more workers during that time and less during off-peak hours. This will help you to make the most out of your payroll budgeting. You should also be able to understand which tasks are higher priority for your store. This will help you increase efficiency in store operations. Omnichannel systems like TAKU provide business owners like YOU with this type of data. Bringing us to our next and final point:

Managing retail while understaffed with efficiency

Efficiency is all about making the most with the least. If you don’t have that many workers, you need to make sure that workers you do have are taking care of the essential stuff. A good rule of thumb is the 80/20 rule. Workers and managers should dedicate 80% of their time and effort to the 20% of work that matters the most. Things like serving customers, and keeping shelves stocked.

Man using TAKU Self checkout

In order to help maximize efficiency in your store consider using TAKU’s new self-checkout kiosk. This amazing new channel for your retail business will open up more time for your team who are following the 80/20 rule. Once customers can complete transactions on their own, less employees are needed to do so. This allows you to assign other important tasks to your staff. There is a reason why so many retailers have implemented self-checkout during the pandemic.

These tips will help you manage retail while understaffed. Remember it is important to keep your employees as happy as you can. Be sure to also use tools which will further optimize your operations. This will lead to better customer service and in turn sales.


TAKU Retail uses state-of-the-art retail technology to provide one of the best omnichannel systems for retailers. TAKU’s omnichannel offerings allow retailers to optimize their business for efficiency and continue to manage retail while understaffed. Learn more by tapping on the banner below.

Best Laptops For A Small Business

Best Laptops For A Small Business

Like any other job, having the right tools to run your retail business is important for success. It is essential to have a computer to run a business in the modern age. An affordable laptop that meets your needs as a retailer can increase your productivity and make operations run smoothly. Through intense research, the TAKU team has created a list of the best laptops for small businesses. These laptops will be able to run software like QuickBooks, Microsoft Office, and TAKU Retail with ease. Since this is a list of laptops for small business owners we’ve kept the list to laptops under $1000 USD.

Before we dive into the list of laptops we should go over some of the basics of computer specs (specifications). Computer specs refer to the pieces that make up the computer. The specs are also a good indication of computer’s potential performance. Here are some of the most important specs to be looking out for when shopping for a computer/laptop.

Random access memory (RAM)

A stick of random access memory
What a stick of RAM looks like, this chip is inside the computer. (source)

RAM is one of the most basic specs one should look at when purchasing a computer. To simplify things, think of RAM as the shelf size in a store. The bigger your merchandising shelf is, the more products you can display nicely. The more RAM a computer has, the more programs and windows it can have open at once while still running things smoothly. RAM is measured in GB (gigabytes). 8 GB of RAM is the standard these days, and will be enough to keep up with the standard day-to-day operations for a business. It is important to keep in mind that Google Chrome is well known for using a lot of RAM. So if you are someone who likes to have a bunch of tabs open, you may want to spring for 12-16 GB of RAM. For a deeper explanation of RAM check out this article.

Central processing unit (CPU)

A central processing unit chip
A CPU chip, another component inside of computers (source)

The CPU (also known as a processor) is the brain of your computer. It is arguably the most important piece of the computer because it does most of the work. A strong CPU will usually mean a fast computer. Now CPUs are not measured in a metric (like how RAM is measured with gigabytes). CPUs require a bit of technical knowledge and research to understand which ones are the best. To keep things simple, we recommend that for business purposes you aim for an i5 or i7 processor. The i5 and i7 models are only with the Intel brand, but most of the laptops on our list contain Intel processors.

Storage capacity

SSD and HDD
The two types of computer storage devices (source)

The storage capacity of your computer is the amount of data it can contain. This is also measured in gigabytes. There are two options on computers these days when it comes to storage. There are solid state drives (SSD) and hard disk drives (HDD). HDDs are generally a lot larger (in storage & physical size) and cheaper but are not as fast to load your data. SSDs are much faster but cost more, this is why they’ll tend to have smaller storage space. SSDs are pretty much the standard now as they allow your computer to load Windows (or Mac OS) a lot faster (this means the computer starts up quicker). All the laptops in our list contain SSDs. For a full breakdown between the two check out PC Magazine’s article.

Now there are a bunch of other specs one can look at when shopping for a laptop, but the three mentioned above are a good starting place. So let’s dive into the best laptops for small businesses.

8 of the best laptops for small businesses

HP 15-dy2024nr

HP 15-dy2024nr laptop for a small business
Can be purchased from Amazon

The HP 15-dy2924nr is a great laptop at its price tag ($517.00 discount price on Amazon, and $659.99 standard price). The computer has the standard 8 GB of RAM, a 256 GB SSD and an Intel i5-1135G7 processor. The processor is quite a powerful chip and will ensure your programs run smooth. The laptop also has quick charging, letting it repower from 0% to 50% in just 45 minutes (not to mention its 8.15 hour battery life)! This ensures you waste no time and can get to serving your customers quicker. Purchase it from Amazon today!

Inspiron 15 3000

The Inspiron 15 3000, a great laptop for a small business
Can be purchased from the manufacturer

The Inspiron 15 3000 is quite a solid laptop. The laptop goes for $479.99 with the current sale on Dell’s website. The laptop has 12 GB of RAM, and a whopping 512 GB SSD! Furthermore it uses a 10th generation Intel i5-1035G1 processor. These specs at this price seem like a steal! The physical build quality of this laptop is in the mid range, but this is expected at this price tag. It is built from plastic, but a durable sturdy kind. The battery can last up to 11 hours in some use cases, making it more than convenient for a full day of running your business. With the specs offered and that price tag, you really can’t go wrong with the Inspiron 15 3000.

HP 17-cp0097nr

HP 17-cp0097nr
Can be purchased from the manufacturer

This HP laptop is the only laptop on this list to have a big 17.3″ screen. This is a great option for those who have a bit more difficult seeing things up close. This is also the only laptop on the list without an Intel processor, but the AMD Ryzen 7 5700U CPU is a powerful and well priced processor. The other specs are standard as it has 8 GB RAM and a 256 GB SSD. Now it is not the most bang for your buck laptop as it sits at $699.99 but it makes sense considering the large screen size.

Refurbished 2015 Apple MacBook Pro

2015 Apple MacBook Pro
Can be purchased from Amazon

The cost of a brand new MacBook is way beyond the budget of this list. However, if you are still itching for a Mac computer – you can’t go wrong with a refurbished MacBook. This refurbished 2015 MacBook Pro is going for $528.99 on Amazon right now. With 16 GB of RAM, a 256 GB SSD and a powerful Intel i7 processor, you’ll be able to accomplish any of your business needs! Apple computers are well known for their top class build quality, so know you’ll be getting a sturdy and beautiful laptop. Even for a 7 year old laptop, this machine still runs all the software a small business would need wonderfully!

Acer Swift 3

Acer Swift 3
Can be purchased from the manufacturer

This is one of the smaller laptops on the list with a 14″ screen. But the small body of the computer in no way impacts the performance. This computer has an Intel i5-1135G7 CPU, 8 GB of RAM and a large 512 GB SSD. One of the benefits of the smaller screen is that it allows the batter to have a whole 13 hours of charge! The laptop is very light too at 2.56 lbs. A really sleek computer with a decent price point ($799.99).

Lenovo Yoga 7i (14”) 2 in 1 Laptop

Lenovo Yoga 7i (14”) 2 in 1 Laptop
Can be purchased from the manufacturer

Lenovo makes some the best quality Windows laptops on the market, and their Yoga series is definitely a contributor. The Yoga 7i is a 2 in 1 laptop, so it can be used as both a traditional laptop or a tablet. The base model comes with an 11th generation i5-1135G7 CPU, 8 GB of RAM, and a 256 SSD. All of that is priced at $764.99, upgrades to some specs can be chosen on their website for additional costs. Since this laptop is also a 14″ screen, it can run up to 13 hours with full battery life. Even though the specs seem similar to others on this list, the higher price point comes from Lenovo’s super high quality craftsmanship. These machines are similar to Macs in the sense that they are very durable and sleek. The durability is thanks to the use of high quality materials for the device.

Microsoft Surface Pro 7

Microsoft Surface Pro 7
Can be purchased from Amazon

The surface laptops blur the line between tablets and laptops. Surfaces don’t come with a built in keyboard (those can be purchased separately). But they are very sleek, modern, and powerful machines. The specs are as follows: 8 GB RAM, 256 GB SSD, and an Intel i5 8032. This machine is probably the least bang for your buck (especially at the $759.00 price point) compared to the other options on this list, but it is still a really well-built and a decently powerful machine.

2020 Lenovo ThinkPad E15

The Lenovo ThinkPad E15 business laptop
Can be purchased from Amazon

Lenovo ThinkPads have been a staple in almost any business sector for a long time, and there’s a reason why. The ThinkPad series have some of the best security features in the industry. This specific ThinkPad has 16 GB of RAM, a 512 GB SSD, a 15″ screen, and a powerful Intel i5-10210U processor. All of this comes at a price tag of $928.95. Although this is the most expensive option on this list, it is also one of the best value laptops. At that price point the specs almost seem like a dream! Pair that up with Lenovo’s top notch build quality and premium security features, and you have a top of the line laptop! If you are not constrained by tight budgets, we recommend this laptop the most out of everything on this list.

There you have it! TAKU’s list of the best laptops for a small business. Now it should be mentioned that laptops in general don’t have long lifespans compared to regular desktop computers. So if your budget allows it, you might want to invest in an even more expensive laptop. This way you can ensure your device will have a longer lifespan. You now have some computer knowledge to get a basic understanding when doing some laptop shopping. We hope you use the information provided to find the best laptop for your small business.


Now that you have a new laptop, why not learn about some of the great technology of tomorrow? Metaverse shopping will set new standards for the retail game. To stay ahead of the curve and learn more about shopping in the metaverse click here.

Top 100 Retail Terms Every Retailer Needs To Know

Top 100 Retail Terms Every Retailer Needs To Know

Are you wondering what “BOPIS” or “clicks to bricks” mean? Are you looking for a reliable list of the top 100 retail terms?🤔

Success in retail today involves an increasing number of technologies and concepts. But who has the time to keep up with new terms when you’re busy running retail stores?

The ultimate retailer's glossary. Top 100 retail terms.

Don’t worry, TAKU Retail has got you covered. Whether you’re a long-time retailer or a new merchant, we’re here to make things easier for you. Don’t waste time looking at questionable resources online.

As former retailers themselves, our founders have prepared a list of the most used retail terms in a searchable, sortable retail glossary. Click below for the only retail dictionary you’ll ever need.


TAKU Retail continues to be the best go-to tool for your retail needs. Besides our retail glossary, check out our free blog resources to find other ways to improve your business. All of our blog posts are written for retail owners.

Easter Retail Marketing 2022

Easter Retail Marketing 2022

Easter falls on April 17th this year. With many COVID-19 restrictions easing everywhere, shoppers are increasingly confident and energized about shopping now. Easter is the first big family holiday of the year. As a retailer, the holidays are a great marketing and sales opportunity. Here are 3 tips for Easter retail marketing this year.

1. Offer ready-to-go promotions and discounts to attract customers

Shoppers today expect convenience and curation when they buy. Make it easy for your customers to grab products without any extra effort. Even if you don’t specialize in chocolate or sell Easter-related products you can still offer a unique angle. Make promotions related to Spring-time activities such as: spring cleaning, spring weather, gardening, etc. Spring is the ideal season for launching new products and exclusives. The season is traditionally seen as a time of renewal and hope, making it the best time to launch new products!

Easter Retail Marketing from Save Loonie
Easter deals from Save Loonie

You can also tempt more shoppers into buying from you by:

  • Discounting your best-selling items with an Easter or Spring theme
  • Getting rid of your winter products through deep discounts on the items
  • Preparing small giveaway goodies that customers can get once their purchase reaches a certain amount of money – or if they purchase a product that’s being promoted

You can also set up a landing page or a section on your website / e-commerce site which will advertise these promotions. This way shoppers can easily browse through sale and seasonal items. TAKU helps you create a free micro-website or landing page. In our builder, you can create a beautiful SEO-optimized web page with custom colors, images, and content. The content can be linked directly to your Instagram Shop, Facebook Shop, Google store listings and even Messenger chat. The process will only take you 5 minutes to set up. Afterwards it runs on autopilot. Learn more here.

Hopebox’s Easter bundle (source)

2. Inspirational giveaways and contests

“Especially during COVID right now, we know that the shopper has been looking for different ways to be inspired — whether that be through recipes or activities or ways just to make ordinary moments more special…”

Lauren Foltz, senior manager of holistic shopper insights at Hershey. (source)
IKEA’s creative assemble-yourself chocolate bunny promotion (source)

Make YOUR consumer feel special by considering giveaways and / or social media contests. You can have customers sign up for these contests by agreeing to sign up for your mailing list or newsletter; two birds with one stone. This will then direct your followers from the online platform to your physical store. It can also increase your visibility on social media and make your store more recognizable. You could also create a short Easter game like a virtual egg hunt to make your promotions more fun. You can even encourage your customers to vote between products to learn their preferences so you can adjust your communications to match their needs. Then you can encourage the winners to share their prize or experience on social media for some good old word-of-mouth marketing. Remember, the goal with this year’s Easter retail marketing is to make your customers feel special.

Kanudle’s Easter giveaway promotion from 2020 (source)

You can use TAKU’s 360° real-time customer view to see your customers’ sales history in real-time so you can target a specific audience. If your customers are heavy social media users, use our built-in Facebook or Instagram feeds to sell directly to your followers. You can get a pretty clear overview of their total relationship with your business, across all channels, in store and online.

3. Launch remarketing campaigns for Easter retail marketing

How remarketing campaigns work for Easter Retail Marketing
How remarketing campaigns work (source)

Holiday retail marketing is a great opportunity to win back past visitors as well. You can use Facebook “retargeting” ads to attract old visitors back to your website. You will need to set up a Facebook pixel on your website to do this. The retargeting ads can showcase your Easter offers & promotions. You could also show different offers to people who have interacted with your website before. For the best results, retarget past website visitors who added items to their cart but never checked out. After all, nearly 70% of online shopping carts are abandoned without finishing the transaction (source: Baymard Institute). You can also target shoppers who have engaged with you on social media during the previous weeks. In a nutshell, you want to get customers to come back and finish the sales they started.

TAKU can simplify this entire process for you. Our built-in abandoned cart saver will help you recapture those pesky cart abandoners! The entire automated process will leave you worry-free.

Experiential retail continues to grow in importance

The competition in physical retail grows daily. Experiential retail is a way for you to make your business stand out. Create unique and memorable in-store experiences by focusing on community, events, and your potential & existing customers’ interests. This way, instead of only aiming to increase sales revenue, you’ll also deliver enjoyable experiences that build brand affinity.

Hunter’s pop-up experience recreates Scottish countryside weather (source)

Let’s say you sell sustainably made cookware. You could create a community-building opportunity in store by hosting a mix-and-mingle experience with other businesses that create products for a similar audience. For example, you could invite a chef, a tableware brand, a local farmer, and a brand that makes 100% natural sauces or seasoning to participate in the event.

All the brands involved can display their products. So as the shoppers are experiencing the awesome products, they can also make purchases.

Depending on the point of sale (POS) used at your store, you can review your customer profiles to get an overview of purchase history and interests that can help inform your strategy to create the in-store experiences your customers are looking for.

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