Hear from Karen Wong, the founder and CEO of both ACE POS Solutions Ltd. and TAKU Canada Ltd. With over 15 years of experience in retail, marketing, and distribution, Karen is an expert at developing solutions that help drive retail growth.
Karen’s companies have worked with more than 6,000 retailers in North America and are experts in retail POS needs. She holds a Masters degree in Marketing and Strategy from the Schulich School of Business. If you would like to learn more about Karen, click here.
Are you looking for the right images to use in your Father’s Day marketing campaign?
You’ve come to the right place!
As a Father’s Day gift, we have put together some free stock images for our retailers. Feel free to use these images as you would like. Whether you’re in need of photos for your website, online store, or your social media – we’ve got you covered!
So keep reading to find out how you can take advantage of shopper spending habits.
Offer a Free Father’s Day Gift With Every Purchase
“Gift with purchase” promotions are a great way to increase your store’s average order value. This type of promotion offers every shopper who spends a certain amount in-store, a free item (a gift-box, gift-card, store merchandise etc.).
I mean what shopper doesn’t like free items?
Uniqlo is a great example of a retailer that successfully implemented this strategy. For every $50 spent in-store, Uniqlo shoppers received a free Father’s Day gift box.
“Gift with purchase” promotions can increase your store sales because:
1) It makes it easy to up-sell. Say for instance, a shopper is checking out and they are $5 dollars away from receiving a free item. This promotion strategy will encourage them to go back and purchase additional merchandise – increasing your store’s average order value!
2) It drives traffic to your store. Offering limited time, in-store promotions will create a sense of urgency in shoppers. “Gift with purchase” promotions make it seem like shoppers are getting a higher value for a lower cost. Simply put, shoppers will feel that they are getting more than what they paid for – making it harder for them to walk away.
There are many ways you can do this – from running Google Shopping campaigns to e-mail marketing to social media.
Click here if you want to learn more about the benefits of digital marketing.
Here are a few tips for running your Father’s Day digital marketing campaign:
1) Optimize your website for Father’s Day
You can do this by creating a Father’s Day landing page (a separate page on your company website created specifically for a marketing campaign).
On your landing page you want to make sure to:
Use Father’s Day related keywords so you can appear higher up in search results. Promote your in-store offers and Father’s Day related sales/discounts. Feature a gift guide that includes all of your Father’s Day merchandise.
Promote your in-store offers,discounts, and events. It’s important that you make your e-mail time sensitive by including dates (for ex: offer only valid from June 1st – June 16th.). This way, you’re creating a sense of urgency among shoppers!
Buy one get one free (BOGO) deals. Shoppers have a hard time staying away from these deals! This is because they feel that they are getting more bang for their buck. It also encourages them to buy higher priced merchandise.
Discounted Merchandise. Reducing prices on all or select merchandise can be extremely effective in increasing store sales. When backed by a great marketing campaign, it helps 1) increase traffic to your store 2) sell overstocked or slow moving merchandise and 3) produce brand awareness for your store.
Hosting an event is a great way to drive new and existing shoppers to your store. There are different ways to provide a fun and memorable experience for local shoppers. Some great ideas include:
Hosting a “Kid’s Craft for Dad” event where children are invited to create art for their fathers.
Hosting a Father’s Day photo session. Make sure to set up a nice backdrop in your store. You can also create an incentive for shoppers to share their pictures on social media – by running a contest! For example, shoppers who share the post on social media and tag your store can be eligible for a $100 gift card.
Hosting a BBQ or block party. Think about holding Father’s Day themed games so fathers can compete with their children!
Selling gift basket bundles is a great way to increase sales while offering shoppers a convenient and special gift. It’s important that you bundle your best selling merchandise with slow sellers. This way, you can get rid of slow moving stock – freeing up your shelf space for new inventory.
Creating a point-of-purchase display with all of your Father’s Day merchandise is a good idea. This makes it easy for shoppers to find a gift of interest – rather than walking through multiple aisles to search for one.
As mentioned above, it is also a good idea to create a separate page on your website for Father’s Day. To make things even more convenient, display your Father’s Day gift guide or give your shoppers product recommendations.
Other ways to provide convenience include offering:
Gift wrapping services.
Father’s Day cards as add-on’s to every purchase.
Smaller gift baskets at checkout so shoppers can easily and affordably add to their orders.
We hope you found these tips helpful. Happy Father’s Day and happy selling!
They are effective because they stand out, making shoppers more likely to click on them. This means increased visibility for your online store.
Attract Better Store Traffic
With Google Shopping, products are displayed based on the keywords used by a shopper in your area. This means your merchandise will be shown to local shoppers who are already interested in your products! So your advertising dollars will be spent on the right shoppers. Simply put, if a shopper isn’t interested in your products, your ads won’t be displayed.
Multiple products offered by your store can be shown during a single search with Google Shopping. For example, if you searched for “women’s running shoes”, multiple products from Lululemon appear. This can help increase awareness of the different product lines that your store carries.
You may also notice that your products will appear under related keywords. Ultimately, this helps you reach a greater number of local shoppers.
So why not hold an Easter egg hunt for adults? Place Easter eggs around your store holding promotions, gift cards, or special prizes. Use signage to remind shoppers to look out for Easter eggs and to redeem their prizes at check-out.
Other good ideas include tagging all discounted merchandise with an Easter bunny and using bunny feet to lead shoppers to your sale items.
We hope you found these tips helpful. Happy Easter!