Looking for high-resolution images for your marketing initiatives on Canada Day?
We’ve put together some stunning, royalty-free images – perfect for your website or social media. All images are free for commercial use, no attribution is required.
Click here to download the images for free.
Happy selling and happy Canada Day! #CanadaDay #freeimages #stockphotography #royaltyfree #retailmarketing #retailsales
Learn how to increase store sales and lower costs with in-store technology.
Are you a store owner looking to attract more local shoppers and increase your retail sales?
Our team is dedicated to helping retailers like you grow. That’s why we will be hosting a free event to show you how cloud POS technology can help transform your retail store.
Whether you own an established retail business or you are just starting out, cloud POS technology can be used to drive store growth and improve operations!
Learn more about the benefits of cloud technology here.
You will learn:
If you are interested, please join us and other local Toronto retailers for an exclusive breakfast seminar. Please note that limited tickets are available.
When: September 17th, 2019 from 8:30 am to 10:30am
Where: Staples Spotlight Studio
375 University Avenue,
Toronto, ON, M5G 2J5
Attendees: Owners and staff of physical retail stores.
You can sign up for the event here.
Hear from Karen Wong, the founder and CEO of both ACE POS Solutions Ltd. and TAKU Canada Ltd. With over 15 years of experience in retail, marketing, and distribution, Karen is an expert at developing solutions that help drive retail growth.
Karen’s companies have worked with more than 6,000 retailers in North America and are experts in retail POS needs. She holds a Masters degree in Marketing and Strategy from the Schulich School of Business. If you would like to learn more about Karen, click here.
#retailevent #gtaevent #toronto #seminar #cloudpos #builtforretail #foottraffic
Are you looking for the right images to use in your Father’s Day marketing campaign?
You’ve come to the right place!
As a Father’s Day gift, we have put together some free stock images for our retailers. Feel free to use these images as you would like. Whether you’re in need of photos for your website, online store, or your social media – we’ve got you covered!
Download the images here for free.
Happy Father’s Day! #fathersday #retail #freestockimages #freeimages #retailmarketing
Post updated on June 15th, 2022.
Father’s Day is just a few days away! And although the holiday is not as big as Mother’s Day, retailers can still take advantage of the special day to increase their store sales.
In fact, it is expected to be the biggest Father’s Day in retail yet! Shoppers celebrating Father’s Day this year are expected to spend on $171.79 on average.
So keep reading to find out how you can take advantage of shopper spending habits.
“Gift with purchase” promotions are a great way to increase your store’s average order value. This type of promotion offers every shopper who spends a certain amount in-store, a free item (a gift-box, gift-card, store merchandise etc.).
I mean what shopper doesn’t like free items?
Uniqlo is a great example of a retailer that successfully implemented this strategy. For every $50 spent in-store, Uniqlo shoppers received a free Father’s Day gift box.
“Gift with purchase” promotions can increase your store sales because:
1) It makes it easy to up-sell. Say for instance, a shopper is checking out and they are $5 dollars away from receiving a free item. This promotion strategy will encourage them to go back and purchase additional merchandise – increasing your store’s average order value!
2) It drives traffic to your store. Offering limited time, in-store promotions will create a sense of urgency in shoppers. “Gift with purchase” promotions make it seem like shoppers are getting a higher value for a lower cost. Simply put, shoppers will feel that they are getting more than what they paid for – making it harder for them to walk away.
According to the NRF, over half (57%) of smart phone/tablet users are planning on using their devices to help with Father’s Day gifting decisions. So it’s important that you take advantage of the web to increase your Father’s Day retail sales.
There are many ways you can do this – from running Google Shopping campaigns to e-mail marketing to social media.
Click here if you want to learn more about the benefits of digital marketing.
Here are a few tips for running your Father’s Day digital marketing campaign:
1) Optimize your website for Father’s Day
You can do this by creating a Father’s Day landing page (a separate page on your company website created specifically for a marketing campaign).
On your landing page you want to make sure to:
Use Father’s Day related keywords so you can appear higher up in search results. Promote your in-store offers and Father’s Day related sales/discounts. Feature a gift guide that includes all of your Father’s Day merchandise.
38% of shoppers are expected to use their mobile device to research products. So make sure your landing page is optimized for mobile.
2) Use E-mail Marketing to Your Advantage
E-mail marketing is one of the most effective digital marketing toolsavailable to retailers. So use it to promote your Father’s Day marketing campaign!
Here are some important details you may want to consider including in your e-mail marketing campaign:
3) Run a Social Media Contest
Holding a Father’s Day social media contest is an inexpensive and effective way to engage with shoppers. And ultimately increase your sales!
Here are some things to keep in mind:
Offering discounted merchandise and in-store promotions can increase demand! In fact,17% of shoppers state that finding a cost effective gift is most important when picking out a gift this Father’s Day.
Effective in-store promotions and sales include:
47% of Father’s Day shoppers have stated that they are looking to gift a special outing. So host a Father’s Day event for local families in your area!
Hosting an event is a great way to drive new and existing shoppers to your store. There are different ways to provide a fun and memorable experience for local shoppers. Some great ideas include:
45% of shoppers state that finding a unique or special gift is most important when picking out a Father’s Day gift. So offer shoppers uniquely themed Father’s Day baskets!
Some good ideas include a “handyman toolbox” or a “hole in one” golf gift basket.
Click here for more basket bundle ideas.
Selling gift basket bundles is a great way to increase sales while offering shoppers a convenient and special gift. It’s important that you bundle your best selling merchandise with slow sellers. This way, you can get rid of slow moving stock – freeing up your shelf space for new inventory.
Approximately 1/4 of shoppers state that they are looking to find a gift that is convenient. So it’s important you create a Father’s Day section both in your physical store and on your website.
Creating a point-of-purchase display with all of your Father’s Day merchandise is a good idea. This makes it easy for shoppers to find a gift of interest – rather than walking through multiple aisles to search for one.
As mentioned above, it is also a good idea to create a separate page on your website for Father’s Day. To make things even more convenient, display your Father’s Day gift guide or give your shoppers product recommendations.
Other ways to provide convenience include offering:
We hope you found these tips helpful. Happy Father’s Day and happy selling!
#retailsales #retailmarketing #retailpos #FathersDay #increaseretailsales #builtforretail
We know how busy store owners can get (we’ve been there) and we want to help you save time! So as a gift to our retailers, we’ve put together a collection of free stock images for Mother’s Day!
Feel free to use these images for your Mother’s Day marketing campaigns. Happy Mother’s Day!
Download the images here for free.
#mothersday #freeimages #mothersdayimages #retailmarketing
It’s no secret that Google is the most powerful search engine in the world.
So if you’re looking to drive traffic to your online store, why not start with Google shopping?
Google shopping (also known as Product Listing Ads or PLAs) is an advertising service offered by Google. It allows shoppers to view and compare products they are interested in purchasing.
The ads appear above search results with a product image, product rating, price, and store information.
For example, if you use Google to search for “gym shoes”, a section will appear on the upper part of the page with images of different products.
Google Shopping has become the most popular advertising medium for retailers. In fact, Google shopping ads drive 76.4% of retail search and spend.
Clearly, many retailers are recognizing the benefits of Google Shopping.
Keep reading to find out how it can help your retail store sell more.
Google Shopping ads are first to appear in the search results. Not only are they highly targeted, they are able to grab a shopper’s attention. This is because they are the only ads in Google search results with an image and a clear product offer. Google Shopping ads have been proven to have a 30% higher conversion rate than text-only ads.
They are effective because they stand out, making shoppers more likely to click on them. This means increased visibility for your online store.
With Google Shopping, products are displayed based on the keywords used by a shopper in your area. This means your merchandise will be shown to local shoppers who are already interested in your products! So your advertising dollars will be spent on the right shoppers. Simply put, if a shopper isn’t interested in your products, your ads won’t be displayed.
This is why Google Shopping will help you drive more relevant traffic to your online store in comparison to other ad platforms. Google Shopping ads also have a 11% lower average order value compared to text ads, offering a higher return on investment.
Multiple products offered by your store can be shown during a single search with Google Shopping. For example, if you searched for “women’s running shoes”, multiple products from Lululemon appear. This can help increase awareness of the different product lines that your store carries.
You may also notice that your products will appear under related keywords. Ultimately, this helps you reach a greater number of local shoppers.
We hope you found this article helpful! Don’t miss out on helpful retail tips, follow us on Facebook,Twitter, and Instagram!
#retailtips #retailmarketing #googleshopping #google #builtforretail
