If you’ve been keeping up with TAKU blogs we assume you are already offering Buy Online, Pick Up In-Store (BOPIS). If you aren’t, check out how TAKU can help you to easily offer BOPIS with 0 headaches! 85% of shoppers interviewed in this study have admitted to making extra in-store purchases when visiting to pick up their orders. It’s essential to be thinking about how retailers can get shoppers to add more to their store pick up orders since this is the best way to get the most out of your BOPIS offerings.
Let’s go over some strategies YOU can start using today to get more impulse purchases through in-store pick ups.
Start on the online front
Your first opportunity at getting customers to add more to their purchase during a BOPIS order is on the online front. Your customers are already ready to make a purchase when they go onto your website to make an order – this is the perfect time to strike! CNBC mentions that “once you’ve mentally committed to buying an item online, you know you’ll have to go through the required steps such as entering your information… so you may be more open to tossing additional stuff into your cart.” Here are two tactics you can use to upsell online.
The fear of missing out (FOMO) is a very real thing. Finder.com reported that more than half of consumers said they made an impulse purchase because of FOMO. Timed discounts are a perfect way to use this attitude to make more sales. When a consumer is making a pick up order on your website, you can upsell another item to them at a discount. Make sure this discount has a timer on it, so they have to make the decision quick or miss out on the offer forever.
You can upsell products on the checkout screen of your website with ease. You can recommend products that pair well with whatever the customer is buying and have them be easy to add to the customer’s cart right from the checkout screen.
Real-time stock quantities
Showing real-time stock levels for items on your website is a great way to get shoppers to add more to their store pick up order. Shoppers whose purchases are driven by stock availability would be excited to add more to their cart if they know those items are available and can be picked up all at once, in one visit.
On top of that, you can still appeal to a customer’s FOMO with this tactic. If the customer sees that an additional item only has 1 unit left in stock, they will be more likely to reserve the item online so that they do not miss out. Adding a tool such as TAKU’s built-in integration to Google to your own online store makes it easy for you to effortlessly showcase your available store products online.
In-store strategy to upsell
Another opportunity to increase additional sales of a pick up order is within the store itself. As BOPIS’ name suggests, your customers will have to come in-store to pick up their products. This provides another avenue to promote extra purchases. Here are some tactics that will get shoppers to add more to their pick up orders.
Transaction building with expert employees
A transaction building strategy will motivate consumers to add more to orders. For example let’s pretend you are an hardware store. If a customer comes into buy a bath tub for a washroom renovation they may realize there are some other products they will need. These can include things like caulking, shower heads, and maybe even a shower curtain rod. You can train your employees to bring these subjects up when the customer comes into pick up their order, this will ideally lead to more additions to their purchase. Having well-informed employees is a huge advantage for this strategy. Think about a time where an employee’s expertise in a store has helped you make the right purchase.
Price threshold discounts
Another simple way to get shoppers to add more to their store pick up order is to offer discounts based on their transaction price. Let’s say a customer is coming in to pick up a $180.00 order. You could tell them that if they make a $200.00 purchase they will get an additional 10% off. This will get them to look around your store for a $20 item so that they can get the discount. The urgency of the in-store offer is often enough to get them to purchase an extra item or two.
Promotions on receipts
If the customer has already made the pick up without adding anything to their purchase, you can make a last ditch effort through receipt marketing. You can leave messages on the receipts of transactions which communicate in-store promotions and discounts. This way the customer knows that next time they can take advantage of in-store promotions and add to their basket. Companies like Fobi offer products which can help you make the most out of receipt marketing.
Who doesn’t enjoy a good game? Using the reward system that games use can help your customers feel more enticed to make additional purchases. At the pick up center of your store you could add a spin-to-win wheel that will give customers special promotions with the purchase of an additional item. You could also try to upsell a specific item which will enter the customer into a raffle to win something exciting.
Don’t sleep on food
Have you ever been to a hardware store and saw their displays near the cash registers and wondered why? You know, those displays showcasing snacks like chips, candy and nuts. Well there’s a reason to include those items there. Even if you are not in an industry usually related to food, you can easily offer food items as small last minute purchases. When someone is coming in quickly to pick up an item, sometimes the convenience of having a drink or snack be easily grabbable is just what they need. Why would the customer drive to a gas station to buy a water bottle when they can easily grab one right at your store as they are picking up their order?
Make it easy to add more
In order to get the best results with any of these tips, you go to make it easy for the customer and employee. No one is going to want to add to their order if it is made a hassle. Your employees should be easily able to add additional items to the customer’s order with quickness. POS systems like TAKU make this as easy as possible.
TAKU can help your store manage BOPIS and curbside fulfillments efficiently. In addition to running all your in-store and online sales in one system, TAKU’s built-in free Google listings allow you to easily advertise your real stock availability to current customers. Want to get started? Click the button below for a free demo.
Are you wondering what “BOPIS” or “clicks to bricks” mean? Are you looking for a reliable list of the top 100 retail terms?🤔
Success in retail today involves an increasing number of technologies and concepts. But who has the time to keep up with new terms when you’re busy running retail stores?
Don’t worry, TAKU Retail has got you covered. Whether you’re a long-time retailer or a new merchant, we’re here to make things easier for you. Don’t waste time looking at questionable resources online.
As former retailers themselves, our founders have prepared a list of the most used retail terms in a searchable, sortable retail glossary. Click below for the only retail dictionary you’ll ever need.
TAKU Retail continues to be the best go-to tool for your retail needs. Besides our retail glossary, check out our free blog resources to find other ways to improve your business. All of our blog posts are written for retail owners.
Generation Z is an important customer base for retailers. Gen Z is the generation after millennials and includes anyone born after 1997. There are several ways in which Gen Z is different from previous generations.
1. Gen Z are digital natives
Generation Z is more racially and ethnically diverse than previous generations. They are also on track to be the most well-educated generation so far. One of the biggest reasons that Gen Z is unique is because they are digital natives. This means that they have no memory of the world before the existence of smartphones.
As such, Gen Z prefers on-demand communication and entertainment. Members of Gen Z are heavy users of social media. They connect across multiple devices, such as phones, tablets, and laptops. Statistics show that 58% of Gen Z have bought something they found through social media.
2. Gen Z has embraced social commerce.
It’s not just social media that’s important to Gen Z. Social commerce – the process of selling products on social media – is too. According to a Forrester report, 29% percent of people under 25 said they complete a purchase on a social network without leaving the mobile site or app at least once a week. Compare this with only 12% of people ages 45-54.
They also experience brands across multiple channels. A Pew Research report shows that 85% use YouTube, 72% use Instagram, and 69% use Snapchat. TikTok has become increasingly popular among Gen Z. A recent survey showed almost 40% of Gen Z say they’re influenced by products they see on TikTok.
3. Gen Z are “always-on” purchasers.
Unlike other generations, those in Gen Z exist in an “always-on” technological environment. This means they are also “always-on” purchasers. A typical path for a Gen Z shopper might be like this:
They shop online, whether they are at school or home.
They see something they like but they don’t buy it yet.
They visit a brick-and-mortar store because they want the experience of browsing in the store.
They see an ad for that item on social media.
They buy that item through social media.
What is the value of Gen Z to retailers?
Gen Z means big business for retailers. According to Forbes, Gen Z represents an estimated $143 billion in annual spending power. Gen Z also makes up more than 40% of all US consumers. The digital-first world of Gen Z is a big influence on other consumers. This means that the digital-first world of Gen Z will become the new standard.
Five ways retailers can attract Gen Z consumers
1. Flexible financial payment options
Offering Buy Now Pay Later options is an important way to attract Gen Z consumers. According to NerdWallet, one in five 2021 holiday shoppers used Buy Now Pay Later. Twenty-two percent of those shoppers were members of Gen Z.
Buy Now Pay Later appeals to Gen Z’s desire to purchase trendy items with easy-to-understand, no interest fee installments. It also appeals to Gen Z’s impulse to get those items immediately while they’re still “cool.” Giving Gen Z those options makes good business sense. In a PayPal and Netfluential study, 42% of merchants said that “buy now pay later” options reduce shopping cart abandonment.
2. Personalized experiences
Gen Z wants to feel “known,” not only seen and heard. This is why personalized product recommendations will attract Gen Z consumers. According to an international study, 75% are more likely to buy a product if they can customize it.
Forty-one percent of Gen Z will provide their data to businesses if they receive a personalized experience in return. This is an excellent way for retailers to gather customer data. It also helps businesses target their online sales and marketing tactics to Gen Z consumers. If retailers don’t make sure to capture the Gen Z audience they risk losing that customer base. Forty-one percent of Gen Z consumers will leave a website if it doesn’t predict what they like, want, or need.
3. Entertainment and engagement
The digital natives of Gen Z spend a lot of time on the internet, with 65% seeking entertainment there. Social media apps are one place where Gen Z finds entertainment. According to studies, 20% of Gen Z spends more than 5 hours a day on TikTok. Since Gen Z also loves personalized content, it makes sense that they will look for organic content while they are scrolling online.
This desire for instant gratification means they want an easy, enjoyable shopping experience. Gen Z uses multiple channels for both entertainment and shopping. They also want their shopping experience to be frictionless across all of these channels. Gen Z loves to create so retailers should take advantage of this providing them with customizable content they can create and share.
4. Social responsibility
Gen Z is more invested in social responsibility than previous generations. Their interest in social responsibility shows in their shopping habits. Seventy-two percent of Gen Z are more likely to buy from a company that contributes to social causes. Gen Z will also pay more for products they think are socially responsible. Sixty-four percent of Gen Z consumers are willing to pay a premium for grocery products that have sustainable packaging.
There are many ways that retailers can make their businesses more sustainable. They can recycle old goods and source sustainable brands and products. Going paperless is a great way for businesses to reduce waste. Brick-and-mortar retailers can recycle old goods or even use refurbished or recycled materials for in-store displays and decor. Upcycling or donating unsold stock or samples are other ways that businesses can invest in sustainability.
Retailers can find ways to reduce their carbon footprint in shipping and logistics. They can also give customers the option to choose carbon-neutral shipping options. Above all, retailers should set sustainability goals and stick to them. They should be transparent with their customers about their processes.
For Gen Z, authenticity is more than a buzzword, it’s a way of life. Gen Z wants a quality product with positive online ratings and reviews and good customer service. They also want to feel like they can trust retailers’ advertising practices. Eighty-two percent of Gen Z trusts a company more if the images they use in their ads are of actual customers. You can entice Gen Z customers by emphasizing that your brand stands for something beyond making a profit and seeks to improve the world in some way. Retailers who are transparent and share information about their business processes and how they operate will be able to attract Gen Z customers.
TAKU Retail can help you attract Gen Z customers by providing a seamless shopping experience. You can market your products on social media and meet Gen Z customers where they live without any extra effort – simply use your existing POS data automatically! Our customizable in-store and built-in e-commerce options will offer Gen Z the flexible omnichannel shopping experiences they want. TAKU Retail also offers live chat so that Gen Z can enjoy a more personalized shopping experience.
Easter falls on April 17th this year. With many COVID-19 restrictions easing everywhere, shoppers are increasingly confident and energized about shopping now. Easter is the first big family holiday of the year. As a retailer, the holidays are a great marketing and sales opportunity. Here are 3 tips for Easter retail marketing this year.
1. Offer ready-to-go promotions and discounts to attract customers
Shoppers today expect convenience and curation when they buy. Make it easy for your customers to grab products without any extra effort. Even if you don’t specialize in chocolate or sell Easter-related products you can still offer a unique angle. Make promotions related to Spring-time activities such as: spring cleaning, spring weather, gardening, etc. Spring is the ideal season for launching new products and exclusives. The season is traditionally seen as a time of renewal and hope, making it the best time to launch new products!
You can also tempt more shoppers into buying from you by:
Discounting your best-selling items with an Easter or Spring theme
Getting rid of your winter products through deep discounts on the items
Preparing small giveaway goodies that customers can get once their purchase reaches a certain amount of money – or if they purchase a product that’s being promoted
You can also set up a landing page or a section on your website / e-commerce site which will advertise these promotions. This way shoppers can easily browse through sale and seasonal items. TAKU helps you create a free micro-website or landing page. In our builder, you can create a beautiful SEO-optimized web page with custom colors, images, and content. The content can be linked directly to your Instagram Shop, Facebook Shop, Google store listings and even Messenger chat. The process will only take you 5 minutes to set up. Afterwards it runs on autopilot. Learn more here.
2. Inspirational giveaways and contests
“Especially during COVID right now, we know that the shopper has been looking for different ways to be inspired — whether that be through recipes or activities or ways just to make ordinary moments more special…”
Lauren Foltz, senior manager of holistic shopper insights at Hershey. (source)
Make YOUR consumer feel special by considering giveaways and / or social media contests. You can have customers sign up for these contests by agreeing to sign up for your mailing list or newsletter; two birds with one stone. This will then direct your followers from the online platform to your physical store. It can also increase your visibility on social media and make your store more recognizable. You could also create a short Easter game like a virtual egg hunt to make your promotions more fun. You can even encourage your customers to vote between products to learn their preferences so you can adjust your communications to match their needs. Then you can encourage the winners to share their prize or experience on social media for some good old word-of-mouth marketing. Remember, the goal with this year’s Easter retail marketing is to make your customers feel special.
You can use TAKU’s 360° real-time customer view to see your customers’ sales history in real-time so you can target a specific audience. If your customers are heavy social media users, use our built-in Facebook or Instagram feeds to sell directly to your followers. You can get a pretty clear overview of their total relationship with your business, across all channels, in store and online.
3. Launch remarketing campaigns for Easter retail marketing
Holiday retail marketing is a great opportunity to win back past visitors as well. You can use Facebook “retargeting” ads to attract old visitors back to your website. You will need to set up a Facebook pixel on your website to do this. The retargeting ads can showcase your Easter offers & promotions. You could also show different offers to people who have interacted with your website before. For the best results, retarget past website visitors who added items to their cart but never checked out. After all, nearly 70% of online shopping carts are abandoned without finishing the transaction (source: Baymard Institute). You can also target shoppers who have engaged with you on social media during the previous weeks. In a nutshell, you want to get customers to come back and finish the sales they started.
TAKU can simplify this entire process for you. Our built-in abandoned cart saver will help you recapture those pesky cart abandoners! The entire automated process will leave you worry-free.
Experiential retail continues to grow in importance
The competition in physical retail grows daily. Experiential retail is a way for you to make your business stand out. Create unique and memorable in-store experiences by focusing on community, events, and your potential & existing customers’ interests. This way, instead of only aiming to increase sales revenue, you’ll also deliver enjoyable experiences that build brand affinity.
Let’s say you sell sustainably made cookware. You could create a community-building opportunity in store by hosting a mix-and-mingle experience with other businesses that create products for a similar audience. For example, you could invite a chef, a tableware brand, a local farmer, and a brand that makes 100% natural sauces or seasoning to participate in the event.
All the brands involved can display their products. So as the shoppers are experiencing the awesome products, they can also make purchases.
Depending on the point of sale (POS) used at your store, you can review your customer profiles to get an overview of purchase history and interests that can help inform your strategy to create the in-store experiences your customers are looking for.
Marketing is built on human relationships. Social media marketing can help improve and grow these relationships. Businesses have been using social media marketing to grow these relationships for several years. This became even more important during the pandemic. Without access to in-person events and limited access to in-person shopping, it became more important than ever to connect with customers through social media marketing. This blog will help you decide why and when to post on social media as a retailer to get more clicks and make more sales.
1. What is social media marketing?
Social media marketing uses social media platforms to connect with your customers. It can build your brand, drive website traffic, and increase your sales. There are many different channels in social media and each has its own part to play in a marketing strategy.
LinkedIn is the top-rated organic social media platform for B2B users, responsible for 80% of the B2B leads for social media.
TikTok’s growth over the last year has been huge. In January 2021, there were 689 million users. In September 2021, it surpassed the 1 billion user mark. That translates to a 45% increase in less than a year. It is now the 7th most popular social network in the world.
3. Why is social media marketing important for retail businesses?
As more and more people connect with others and shop on social media, social media marketing is more important than ever for retail businesses. A HubSpot Marketing Trends survey showed that “social media is the most effective channel marketers leverage, as well as the channel they use most.” Social commerce is selling products directly from your social media platform and social media marketing helps to drive more sales. According to an Accenture report, social commerce will reach $1.2 trillion by 2025, up from $492 billion in 2021.
This is good news for small businesses. As the report also indicates, instead of favoring big retailers, there will be a power shift towards small businesses in the next few years. That means there will be millions of individuals and small businesses selling to one another in a large social commerce network. Big brands will continue to face increasing competition from these smaller businesses. Since 62% of consumers say that they trust small and local businesses more than major retailers, now is a great opportunity to use social media marketing to expand your customer base and increase sales.
3. Why social media marketing vs. traditional marketing?
When discussing this topic, many people fall into the trap of thinking that you can only do one of these. Social media marketing provides many benefits over traditional – it is still important to use both!
Social media marketing is one of the most powerful avenues for marketing in the information era. You and most of the people around you are most likely already using social media. In fact, 57.6% of the world’s population uses social media. If you have a target audience, chances are they are already using social media. So what are the benefits of social media?
Measuring and analytics
Tracking the performance of marketing campaigns has never been easier. With social media marketing, you can view how well your strategies are performing. Metrics like the following give you a good idea on the efficacy of your campaign:
Reach (the number of people who have seen your content)
The demographics and geographical location of people reached
Conversion rates (how many people are actually doing something from your ad, like claiming a promotional code from your post) and exit rate (number of people leaving after seeing your content)
Bounce rate (% of people who left after visiting one page of your website)
Number of likes/favorites/shares on your post
These are jus a few metrics you could look at. The rise of digital marketing has made marketing a much more understandable process.
Each social media offers various methods for targeting audiences. Targeting features include location, age, interests/likes, age and more. This lets you find your specific audience and market directly to them. Targeting on traditional marketing (like newspaper ads) was always very general.
You can get more bang for your buck with social media marketing. Traditional marketing methods can be expensive. Social media can help you reach a bigger audience at a cheaper price!
Traditional methods like flyers have this bogus feeling to them. When consumers look at them they feel like they are being sold something. With social media you can make content which feels organic. This keeps your audience have more trust in your brand.
Old school advertisements were a one way conversation. It would be the brand communicating to a consumer, and not the other way around. With social media you can have many ways of communication. Brands can connect with customers, customers can engage back with them. On top of that, customer can even interact with other customers!
These are just some of the benefits social media provides over traditional marketing.
4. How do I create a social media strategy?
It’s important to remember that content quality is more important than content quantity. In other words, what you post is more important than how much you post. Posting consistency is also more important than posting frequency.
If you haven’t built an audience yet, don’t worry. There are still some universal things to consider with your social media strategy. In general, there are 4 things involved when posting on social channels:
a) Having a clear objective in mind
When creating a social media strategy, it’s important to know what you’re trying to achieve. If you don’t have a goal, you won’t know if your marketing strategy is working. This means knowing if your intention is to drive more foot traffic to your store, increase online sales, improve customer service, promote new products to existing customers, etc.
b) Determine the best channel(s) for your business
There are a lot of social media channels and new ones are starting all the time. Most businesses don’t have a dedicated team or the resources to promote their business on every channel. The best way to get better engagement on social media is to start by focusing on the social media channels your customers are most likely to use or be active on.
c) Determine the best time to post on social media
You will need to manage your audience’s expectations. If you decide that your customers respond best to Facebook posts on Tuesdays and Thursdays, for example, you should post on those days. Your customers will know that they can visit your Facebook page on Tuesdays and Thursdays and find new content.
When developing your social media strategy, look at your past engagement to see which customers responded most at certain times. Use this information to test posting dates and times and then analyze the results. You will need to figure out the best times to post on social media so you can engage the right customers at the right time.
d) Consider using social media scheduling tools
Instead of rushing to post on each social media channel individually, it’s a lot easier to schedule social media posts in advance. This will give you time to focus on other aspects of your business. To make it easier, many of the social media scheduling tools will let you create templates of the types of posts that get the most engagement and sales conversions.
5. When are the best times for retailers to post to social media?
Besides your own understanding of your customers, you can also refer to the best practices of other retailers. In general, the best times for retailers to post on social media are 10:00 am on Tuesdays, Wednesdays, and Thursdays to get the most likes or engagement.
Facebook: The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
Instagram: The best time to post on Instagram is 11:00 am on Wednesdays
Twitter: The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.
LinkedIn: The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.
TikTok: The best times to post on TikTok are 7:00 am PST on Tuesdays, 10:00 am PST on Thursdays, and 5:00 am PST on Fridays.
More and more shoppers are using live chat for product information and pricing. When you use our built-in Facebook Messenger feature you can respond to shoppers, right when they’re checking out your online store.
With TAKU, you can reach local shoppers, wherever they are. Attract more local shoppers, right when they are searching for what you sell. Run high-performing Google Shopping ads that can be activated and managed directly from TAKU for as little as $5/day.
After several years of restrictions, shoppers are increasingly looking for opportunities to celebrate their lives. While many retailers make a significant portion of their sales at the end of the year, there are a lot of other seasonal holidays that can help to spread out sales throughout the year.
If you’re looking for merchandising ideas and sales opportunities, consider adding some of the following celebrations this year to your retail holiday marketing calendar.
Black History Month (February)
Lunar / Chinese New Year, Asia
Note that this holiday follows a lunisolar calendar. Therefore the timing of the holiday changes every year and can start any time from the end of January to mid-February. It is usually a 3 week festive period with the first day being celebrated as the New Year day. For the New Year day in the Gregorian calendar until 2031, you can refer to this website.
Super Bowl Sunday (February 13)
Valentine’s Day (February 14)
President’s Day (February 21)
Mardi Gras/Shrove Tuesday (March 1)
St. Patrick’s Day (March 17)
International Women’s Day (March 8)
Daylight Savings Time begins (March 13)
Spring Break/March Break (March 14 – 18)
White Day, Asia (March 14)
Holi Festival (March 18)
First Day of Spring (March 20)
April Fool’s Day (April 1)
Ramadan begins (April 2)
Note, this holiday is also dependent on a lunar calendar
National Pet Day (April 11)
Tax Season (April 15)
Good Friday (April 15)
Easter (April 17)
Passover (April 15 – 23)
Earth Day (April 22)
Wedding Season (May)
Graduation Day (May)
Ramadan ends (May 2)
Note, this holiday is also dependent on a lunar calendar
Eid al-Fitr (May 3)
Note, this holiday is also dependent on a lunar calendar
Cinco de Mayo (May 5)
Victoria Day, Canada (May 23)
Mother’s Day (May 8)
Memorial Day, US (May 30)
Pride Month (June 1- 30)
World Environment Day (June 5)
Father’s Day (June 19)
Juneteenth, US (June 19)
Summer Solstice (June 21)
Canada Day (July 1)
US Independence Day (July 4)
Islamic New Year (July 29 – 30)
Back to School season begins
Back to School season ends
Labor Day (September 5)
Grandparents’ Day (September 11)
National Hispanic Heritage Month (September 15 – October 15)