How To Plan For Pre, Peak, and Post-Holiday Shopping

How To Plan For Pre, Peak, and Post-Holiday Shopping

Originally published on September 20th, 2021.

October to December marks the peak shopping season for retail stores. It’s a time when many retailers plan for an increase in shoppers. As the world moves out of the global pandemic, retailers need to be ready for customers with new shopping behaviors.

Pre-Holiday

According to a Google study, 70% won’t consider purchasing something without seeing it online: whether it is an ad, browsing through a website, social media, or email newsletter. This means that retailers need to start ramping up on their online efforts early: whether it is sending weekly newsletters or updating social media on a regular basis, “online storefronts” are more important than ever to shoppers.

Think With Google, 2021

People often flip between discovery (window-shopping) and shopping (looking for products mainly based on functions or features) until they are ready to make a purchasing decision. Of the two, discovery is more emotional and can often override the rational thinking behind shopping. Which is why online “pre-shopping” discovery is so important to the entire shopping process now.

A Statista survey showed that up to 50% of people are planning to do their holiday shopping in-stores. This means that retailers need to be ready to showcase new merchandise and discounts online to shoppers even before they make it to the stores.

Retailers need to gather more customer reviews so that they appear higher than their competitors on Google searches. Read more on how to get more customer reviews here.

Peak-Holiday

In 2020, up to 79% of people left their holiday shopping until one-week before Christmas. This is good news for retailers because they are able to push their efforts to the very last minute. The same study showed that 64% of shoppers planned to shop in-stores. After more than a year of restrictions, people are eager to get out. This is great for physical stores that are able to target shoppers when they’re nearby.

Convenience plays a huge role in purchasing decisions today. “Now near me” searches have grown 100% worldwide. Options for store-managed e-commerce have also increased a lot. Because some shoppers will always leave holiday shopping until the last minute, local stores have a major advantage. After all, everybody has experienced shipping delays given the increase in online shopping. Instead, more local shoppers are searching for ways to buy online and pickup in store (BOPIS) to avoid delays.

The key to successfully offering store pickup for online orders is inventory accuracy. This means using store operations software that offers real-time stock information in-store and online. One way to make sure that your store appears online is to use Google’s free product listings and Local Inventory Ads (LIA). Learn more about how to increase foot traffic to stores with Google here.

For last minute shoppers, retailers can offer store pickup. Not only does this avoid delivery delays, it helps encourage shoppers to purchase extra items when they come to the store for their orders. Make sure that your order pickup area is well-merchandised with suitable impulse products. And consider switching to an order pickup system that will allow staff to checkout customers. There’s nothing worse than losing sales from a in-store shopper just because a customer doesn’t want to line up again to pay.

Post-Holiday

13% of all retail purchases end up being returned. This means that retailers could be juggling huge losses in January. In the US, 1.75 million packages were returned in January 2021, and that does not include returns in store!

Keeping the return process simple and painless is key. It is especially important for retailers to create an easy process as 89% shoppers who have difficult return experiences will not shop at the same store again.

As the holiday frenzy winds down, retailers should cycle back to the pre-holiday selling tactics and tips to gear themselves up for another selling season. Read more about our off-season marketing strategies here.


Want to know more about Post-COVID merchandising?

post covid merchandising checklist

Post-Pandemic Retail Trends

Post-Pandemic Retail Trends

A lot has changed over the last two years. When the pandemic started in 2020, retail was heavily affected. Now that we are in a post-pandemic world, retail has once again changed. Some trends from the pandemic are sticking around, and some are not. In today’s blog we are going to go over several post-pandemic retail trends.

Post-pandemic inflation affects spending

We’ve touched on inflation affecting consumer spending. The early months of the pandemic saw an increase in spending by consumers. However as interest rates and inflation continue to increase, consumers are making mindful decisions to cut back on spending. Although the lipstick effect continues to explain why small luxury items are continuing to sell, discretionary spending is decreasing overall. Consumers are spending less and less on things such as clothing and meal kits.

Brand loyalty is shifting post-pandemic

Brand loyalty in post-pandemic retail
(Source)

Younger consumers are leaving brands they were once loyal to. 39% of consumers (mostly Gen Z and Millennials) have left behind trusted brands to try new ones. At the same time, older shoppers are prioritizing convenience and supporting more local businesses. The bar is higher than ever to earn brand loyalty today but it’s still important to retailers everywhere.

One of the most powerful tools for earning brand loyalty is a loyalty program. These programs actually make 60% of global consumers into brand loyalists. But instead of simply discounts, consumers are increasingly saying that loyalty is about ‘exceptional experiences’ or a ‘sense of trust.’

Store-ception (stores within stores)

Apple store within Target
(Source)

Another trend which is gaining more traction are stores within stores. Now that people are physically shopping in stores after the pandemic, this trend is big! A common example of this is the beauty counter within a pharmacy. Usually these spaces have lighting catered to beauty products and special signage.

Since stores have reopened, this trend is skyrocketing. Brands such as Target now have small Apple stores within their stores at multiple locations. This gives retailers the boost of “subletting” floor space to an aspirational brand with it’s own established customer base. This attracts more foot traffic and gives shoppers a better in-store experience.

Home investments are slowing down post-pandemic

A couple taking a home improvement project
(Source)

Traditionally during a recession, people are more likely to “nest” and spend more time at home to save money. This recession will be different though as shoppers everywhere are tired of isolating at home after several years of lockdowns. The traditional boom in home products happened early on during the pandemic. As as result, shoppers have already invested in their homes and the demand for products and brands related to nesting has been on the decline as consumers return to stores, restaurants and travel.

As shoppers have less disposable income and have already spent money on home improvements – the nesting boom is coming to a halt. Although there are less people willing to spend on home improvement now, the people who are able to spend are going to spend more.

A focus on healthy living

Unsurprisingly, there is increased interest in personal wellness post-pandemic. During the pandemic, products related to outdoor fitness and healthy living were in high demand. Luckily for retailers in health and wellness, this trend is still strong amongst shoppers as the pandemic has reminded everybody about the benefits of healthy living.

The focus on healthy living extends to food and drinks. While normally alcohol consumption increases during a recession, over-indulgence during the pandemic has lead to an overall decrease in alcohol consumption, particularly amongst high-income or young consumers.

The changing role of e-commerce

E-commerce was all the rage during the pandemic. With stores closed everywhere, shoppers had no choice but to shop online. But e-commerce is more than just another sales channel. These days, it is also a key marketing tool.

As shoppers have returned to stores, retailers have downplayed e-commerce sales as they tend to have lower margins. According to Google, 46% of consumers will check online for product availability before purchasing anything in-store. While in-store, these customers are also more likely to make impulse purchases which are often higher in margin.

Another growing trend, is the use of physical stores to showcase products for online purchase. Similar to traditional “showrooms,” guideshops or showroom-like stores cater to consumers who prefer to visit a store before purchasing a product online.

Omnichannel is becoming the standard

Throughout 2022 we’ve been emphasizing that customers want convenience. The flexibility that omnichannel delivers is a powerful way to offer convenience to consumers. Buy online pickup in-store (BOPIS) is being used more and more every day. In post-pandemic retail, stores with true omnichannel operations are the most successful as retailers today need to sell wherever shoppers want to buy. Omnichannel strategies lead to 80% higher rates of store visits. People want to be able to start their purchasing journey online and finish it in-person (or vice versa).

Post-pandemic omnichannel retail
(Source)

Better customer relations via technology

Omnichannel retail platforms allow store owners to save data about their customers. This data can then be used for personalized marketing materials which is more effective at driving sales.

Take a look at this article on some top omnichannel trends to look out for this year. If you are interested in implementing an omnichannel strategy for your store, the best place to start is with an omnichannel retail management system.


Join the omnichannel revolution today. Share your products online, sell online, nurture customer relationships, and drive more visitors in-store with TAKU Retail. Learn more today by clicking below.

Implement an omnichannel system today
5 Reasons Your Store Needs An Online Catalog

5 Reasons Your Store Needs An Online Catalog

In the current world of retail, having an online catalog is essential. Customers are spending so much of their time on the internet, being able to reach them online is now crucial. Yet many merchants still rely on physical print catalogs. While this is still a great strategy, there’s no reason not to add a digital catalog on top of that.

Times are different now, physical marketing materials should be an add-on, not your main strategy. After all, online ones are much easier for consumers to access since most people always have their phones on them, and they can provide a lot more information. Not to mention, they are much easier and cheaper to keep up-to-date.

Ruffins Tillsonburg's online catalog via TAKU Google Integration
TAKU client Ruffins Tillsonburg is able to display their products on Google thanks to our Google SWIS integration.

5 reasons you should have an online catalog

We understand that many brick & mortar stores may not have the resources or technical skills to set up an e-commerce store. However, it’s very important for all physical stores to at least start an online catalog for shoppers.

Here are 5 main reasons why you should:

1 – Shoppers buy more when they know what products you carry

Man checking his warehouse inventory
(Source)

Google’s research indicates that shoppers avoid stores when they do not know what’s available inside the store. After all, the majority of shoppers do research online today before heading out and stock availability helps shoppers decide which store to go to. Making it easy for shoppers to see what you have available on your shelves today drives more foot traffic to your physical store, which then increases your sales since impulse buys and upselling increase basket size.

2 – New customers can see what you offer

Man looking through binoculars at potential sales
(Source)

You’ll be able to attract more new customers if your products are showcased online. People who are learning about your business for the first time will be able to better understand what you offer, even before they step foot in your store. If you use a modern system such as TAKU, your POS will automatically update your product showcase on Google so that nearby shoppers see real-time stock levels that adjust in real-time even as you sell.

Having stock levels update automatically is a key difference with a digital product showcase vs. traditional print catalogs as shoppers today expect stock information to be accurate whether they buy in-store or online.

3 – Digital catalogs are easier to share

Illustration of sharing on social media
(Source)

Digital catalogs are great since they are so easy to share. In the age of social media people are always sharing things with others. Where a physical catalog requires someone to actually hand their friend the catalog (which may be out-of-date), a digital one can be shared around the world in a few clicks. It’s easy to see why this is a good thing, the more people that see your catalog – the more potential sales you could get. Similarly, shoppers are more likely to consider retailers recommended by their friends or contacts.

4 – Digital catalogs offer 24/7 customer assistance

Illustration of customers with questions
(Source)

Having a digital catalog reduces the amount of time spent answering general questions. If you have a product showcase, your shoppers will have 24/7 access to photos and product descriptions. This eliminates the need to have employees repeatedly answering the same questions. This also relieves some of the burden on your sales team as they will spend less time answering explaining product details and more time selling. This will in turn improve your overall customer service.

It’s best to think of an online catalog as a marketing investment. There is a cost to set it up in the beginning, but once it’s up and running, it provides free sales assistance and will quickly pay itself off.

5 – It will help you understand your customers better

Since an online catalog will be on your digital channels, you will be able to collect data that will be useful for digital marketing. The collected data will help you gain better insights into your customers and even answer a few questions along the way. Analyzing data collected from your digital catalog could help you answer questions such as:

  • Which of my products have the most views online?
  • Are people aware of my business? Are they interested?
  • How many people are making purchases based off of my catalog?
  • Do I need to change the products I am carrying?
  • How can I get more people to sign up for my email list?
  • Do my customers research products before purchasing?

Overall, a digital catalog helps to enhance your customer service. It allows shoppers to conveniently check what is available, find out information regarding products, and even share with other potential customers.

With an online catalog you will be able to reach more shoppers with less effort. It will also allow you to save money over time compared to physical catalogs. It is an investment which will quickly pay for itself. As a retailer you should consider adding or improving the digital catalog for your store. Happy retailing!


Want to start displaying your products online? TAKU’s Google SWIS integration allows your to showcase your inventory on Google in real time! To learn more click on the banner below.

Google SWIS integration for Online Catalogs
Metaverse Shopping: A Guide For Retailers

Metaverse Shopping: A Guide For Retailers

The metaverse is a term you’ve most likely noticed being tossed around on the internet in the last year or so. Many predict that the metaverse is the future of the internet. At the moment it is used primarily for entertainment purposes. While the metaverse may seem like a gimmick right now, it will become so much more than that. In the long term, the metaverse has the potential to transform the shopping experience, and create a more engaging and immersive experience for consumers.

What is the metaverse?

(Source)

You’ve probably heard that Facebook’s parent company changed its name to Meta. Facebook rebranded with the hopes of leading the metaverse’s development. But what is ‘the metaverse’? The term metaverse refers to a shift in how we interact with the digital world‘ The metaverse is the idea that there will be digital worlds that exist alongside the real world.

These digital worlds (where many will work and play) will be the next step in internet use. There have already been a number of concerts and events taking place in the digital space. While it’s still early days for the metaverse, retailers should get involved earlier, because the cost of entry is lower today.

During the early days of the internet, many businesses were quick to dismiss the idea of shoppers buying online. But the first businesses who started online stores ended up with a major advantage versus their competitors. So the question remains, how can retailers take advantage of the metaverse?

Metaverse shopping is the future

Metaverse shopping on Roblox
(Source)

As digital products become more common, there will be more opportunities to sell them on the metaverse. Brands such as Forever 21 and Nike have begun creating sellable digital content for the metaverse already. And larger retailers such as Crate and Barrel and Starbucks are starting to invest in their metaverse strategy.

A whole new shopping experience

You can own a digital space for your business just like you can own a physical space for your brick and mortar store. A digital space allows you to interact with your customer and introduce them to your products.

When saying digital space you may be confusing it with an online website or ecommerce store. In this situation a digital space is a 3D environment on the metaverse where companies can actually create virtual stores. The virtual stores actually allow users to interact with product and see them in a 3D space. Whereas on an ecommerce store the consumer would only be able to see pictures and videos of the product.

The metaverse would allow you to create a new shopping experience for your customers. Forever 21 used the platform *Roblox to allow shoppers to create their own versions of digital Forever 21 stores. In these user-created stores, digital versions of existing merchandise were sold. The products were then actually delivered to the buyers’ real-life homes.

*For those unaware, Roblox is an online gaming platform which allows users to create their own virtual worlds/games. Similar to YouTube, where users create content for others to watch – in Roblox users create games for others to play.

(Source)

Simply rehashing your existing store on the digital front will not be a successful way to deliver this new shopping experience. Sky Canaves, a senior analyst at Insider Intelligence says that there is no need to be stuck between 4 walls in the metaverse, she continues that metaverse shopping can be so much more experiential. Imagine shopping for a car and being able to drive the car around in the Italian countryside all from your home. This is the type of experience merchants will want to foster for their metaverse customers.

Merchandising’s new boundaries

Metaverse shopping will help push merchandising to new limits. Showcasing your products in the digital world will allow for new and exciting ways for customers to see your offerings. Similarly to the car example in the last paragraph, companies can allow consumers to test merchandise in the virtual world. Besides the virtual world, retailers can leverage the new technology associated with the metaverse to show off their merchandise. Back in 2017, Ikea introduced their app Ikea Place which allows customers to use their iPhone cameras to see what Ikea furniture would look like in their own homes before committing to a purchase. This use of AR (augmented reality) has become commonplace for many retailers.

How some companies envisioned early metaverse shopping (source)

The beauty of the metaverse is that unlike a traditional brick & mortar store, a retailer’s merchandising is not confined to the physical space available inside the store. Shopping on the metaverse allows retailers to showcase an unlimited amount of products in a limitless space. For example a hardware store could showcase every single type of cabinet, flooring tile, or whatever other product they have in a virtually infinitely sized warehouse. Furthermore searching for these products on a digital store will be much easier than a physical store. Users could hypothetically type in what they are searching for and have the product magically appear in front of them so they can inspect it before purchasing. For a better idea of what this could look like, check out companies’ early visions of metaverse shopping.

Marketing with the metaverse

25% of people will spend at least one hour a day in the metaverse to work, shop, attend school, socialize or consume entertainment by 2026. This provides a great opportunity for brands to get their foot in the door and build brand awareness with many people. We mentioned previously how Forever 21 is using Roblox to get an entry into metaverse shopping, well this does not only allow them to sell online in a new way but also to get their name out there to a whole new market. Let’s face it, it will be the younger generations who wholeheartedly adopt the metaverse. So metaverse shopping offers an opportunity to connect with a whole new audience.

Other marketing opporturnities

Besides building brand awareness, companies can hold other sorts of promotions in the metaverse. Brands can host special events in the metaverse such as classes, conferences, and workshops. For promoting the film ‘In the Heights’ Warner Brothers held a large block party on the Roblox platform. This made for an accessible way for consumers to partake in a promotional event.

(Source)

Retailer can even start offering promotional exclusives on the metaverse. For example you could pair the sale of a shoe at a shoe store with a digital version of the shoe for an online game like Fortnite. In fact Nike has already filed patents to begin selling digital versions of their products.

(Source)

A company who wants to succeed in the metaverse will be paying attention to the different ways big brands are interacting with it already. Take the lessons from the big players and see what you can change in your approach. We understand, the metaverse is still young and nothing is concrete yet. But by paying attention to what is going on in the digital space you may come up with the next big idea which will influence everyone else. There is some investment and technical know how needed to get involved in the digital world. Keep your ears open and your eyes peeled as the metaverse will continue to grow. The new digital front will provide a bunch of new opportunities. You don’t want to end up like the brands who dismissed the internet back in the 90s.


With TAKU Retail you can create an all inclusive and integrated omnichannel strategy that will get you ready to move your physical store to an online platform. Find out how TAKU Retail can help you achieve a seamless and successful omnichannel system for your business below!

How Brick & Mortar Businesses Can Attract More Shoppers In Store

How Brick & Mortar Businesses Can Attract More Shoppers In Store

As Spring is finally here, people are going to be heading outside much more often, especially after the last several years. With increased foot traffic outdoors, retailers should be looking for ways to bring some of that foot traffic into their own stores. If you are a retailer, you may be wondering: “How can I attract more local shoppers?” Well, in this article, we’ll go through how brick & mortar businesses can attract more shoppers.

(Source)

Exciting in-store experiences to attract more shoppers in store

In-store experiences have definitely become more common. People today are always looking to participate in new experiences. Here are some ideas for interesting experiences you can curate for your consumers:

1. Photo ops

Set aside a small space in your store (or even outside your store) where customers can take photos and share their visit on social media. This space should get customers excited. Some ideas include: a chalkboard with some unique art related to your business, a custom neon sign, or even an installation of some beautiful plants along with some decoration. Get creative here, and allow your brand to shine through. Don’t forget to put up photos of other shots for ideas.

Chatime's "TIME TO PAR-TEA" neon sign
Chatime has installed neon signs with their signature “time to par-tea” catchphrase where people can take images of their drink and share it online (source)

The pictures your customers take will end up advertising your store for free through the customers’ social media posts. It also creates a positive association between your brand and the consumer.

Reminder: Offer a small incentive to get shoppers to tag you in their posts. Tagging is important to increase visitors to your social media accounts.

2. In-store events

Another way brick & mortar shops can attract more shoppers is through exciting events in store. By events, we don’t mean things like sales and promotions. Although those can be effective, we recommend running events such as: lessons/classes in something related to your business, having an expert in your industry come in and host a seminar, or the reveal of a new product line.

Loblaws' cooking classes
Loblaws offers PC cooking lessons for customers to take and learn new recipes (source)

Make sure that the event you are hosting provides value to your business. The event should be related to the industry your business is in, but not something you already offer in some way.

For example, a vacuum shop could host a seminar on how to go about spring cleaning. The vacuum store doesn’t offer spring cleaning services, but people who are planning their spring cleaning will most definitely be using vacuum cleaners. So offering them a guide on how to effectively go about the cleaning will give them an added benefit and encourage the purchase of a new vacuum.

Dyson vacuum demos for customers
Dyson letting in store customers test out their products against eight types of debris (source)

Even if they don’t end up purchasing a vacuum, this event will still bring them into the store, but more importantly the event will allow the customer to perceive your brand as the expert on cleaning. Now they will be more likely to think of your store when considering their next vacuum purchase.

3. Partner with others to host pop-in shops

Another way to increase foot traffic in your store is to host pop-in shops for other businesses. This works best when the other businesses are related but not directly competitive to yours. Simply designate a spot in your store to host another small business’s pop-up stop to offer items that help sell your own products. For example, a bakery shop could host a pop-up shop for a small artisan jelly business or a coffee shop could host a pop-up donuts business. 

Etsy's pop-up shop in Indigo
(source)

Attract more customers in store through low cost merchandising tactics

Retail merchandising is key to creating a positive customer experience. A strong merchandising strategy brings the products to your customer rather than the other way around. Here are some modern merchandising tactics your business can use to engage your customers. 

1. Storefront Window Display QR codes

A cost efficient way to attract more customers in your store is to use QR codes in your window display. This allows them to be accessible to everyone passing by. These QR codes allow anyone with a mobile device to easily learn more about your products, even when your store is closed.

(Source)

QR codes are easily changeable which allows you to regularly update them every time you change your window display.

INSTRUCTIONS ON HOW TO PRINT FREE QR CODES

2. Helpful cross-selling signs

A way to modernize your store merchandising strategy is to use signs to cross-sell other products. Most in-store signs today take up space but only promote one specific product. Add cross-selling signs allows you to use the same amount of space but promote multiple products at once. Simply merchandise products together that are known to be bought together and create a sign that presents that to your customers.

Liquor store complementary product signage to attract more shoppers
This liquor store pairs to ideal products together with the help of a simple sign (source)

Adding signs that say “Buy this if you like this” or “This goes great with this” is simple, but it’s enough to draw attention to other products.

3. Highlight your Google profile & Google Reviews

Another way brick & mortar shops can attract more local shoppers is to highlight popularity and your Google reviews. Google prioritizes local businesses when nearby shoppers search online. Make sure that your Google store listing has accurate information including your address, store hours, etc. A good omnichannel system will be able to easily manage this information for you.

Highly engaged reviews are important for new customers that have never visited your store. A sign at the front of your store stating “ Google best seller” or a good quote from a Google review would attract new customers into your store. Some ideas include:

  • Printing out users’ reviews and placing them near the product
  • Placing a sign at the front of your store with the products that are gaining the most recognition on Google
  • Putting up a sign that offers an incentive for shoppers to leave reviews
Google on a smartphone showing product reviews
Check Google reviews of a product in-store to showcase it to customers (source)

Omnichannel to attract more shoppers

Retail stores that sell in-store and online use omnichannel software to easily turn online visits into bigger in-store sales. Omnichannel software is what allows retailers to offer real-time inventory and BOPIS (Buy Online, Pickup In-Store or what is sometimes called Click & Collect) to customers without any manual work. With the right system, customers can place orders online and pick up in stores when the same system notifies them that the products are ready.

1. Real-time stock availability

Showing real-time store stock levels online allows customers to see real time stock availability so they won’t be disappointed when they get to the store. A positive shopping experience encourages returning customers. Using a tool such as TAKU’s built-in integration to Google or to your own online store lets you easily showcase your available store products online without any effort.

Google SWIS Example
TAKU’s Google inventory integration in action

2. Buy online pickup instore (BOPIS)

Customers love to shop online but don’t love the shipping costs or the amount of packing materials used to send products out. By allowing them to pick up their order in store it solves their problem while also creating an opportunity for your business to upsell, lower merchant processing fees and reduce return rates.

Scout, a gift shop in Toronto, offering curbside pickup for their online orders (source)

BOPIS reduces the friction between your online store and your in store experience for happier shoppers. And using the right all-in-one technology will increase sales while reducing the operational costs of fulfilling from the store.

Attract more customers by offering In-Store Exclusives

In-store exclusives are a great way to attract more nearby shoppers. Local customers are willing to shop in person instead of online if there’s a strong value-add. You can give your customers this reason by offering in-store only exclusives. Here are a few in-store exclusives you can offer: 

In-store only promotions/deals

You can create an exclusive feeling for your in-store shoppers by implementing promotions and discounts offered only with an in-store purchase. This is where your store can offer any promotion or deals worth sharing. Some examples include:

  • Offering some products only in store
  • Grouping bundles of your products and selling them as a combo
  • Giving coupons that can only be redeemed in your retail locations
Michaels $4 Grab Bag deal
Michael’s 4$ Grab Bag is a in store only deal that lets customer buy a box  with various holiday or seasonal items and puts a single price of $4 on them (source)

Creating a seamless shopping experience for your store has never been easier with TAKU. Besides running all of your in-store and online sales in one system, our built-in free Google listings allow you to easily advertise your real stock availability to nearby customers. TAKU Retail can also help you easily integrate BOPIS into your business. If you want to learn more about it, click the button below for a free demo.

Attract more customers in store with TAKU
Easter Retail Marketing 2022

Easter Retail Marketing 2022

Easter falls on April 17th this year. With many COVID-19 restrictions easing everywhere, shoppers are increasingly confident and energized about shopping now. Easter is the first big family holiday of the year. As a retailer, the holidays are a great marketing and sales opportunity. Here are 3 tips for Easter retail marketing this year.

1. Offer ready-to-go promotions and discounts to attract customers

Shoppers today expect convenience and curation when they buy. Make it easy for your customers to grab products without any extra effort. Even if you don’t specialize in chocolate or sell Easter-related products you can still offer a unique angle. Make promotions related to Spring-time activities such as: spring cleaning, spring weather, gardening, etc. Spring is the ideal season for launching new products and exclusives. The season is traditionally seen as a time of renewal and hope, making it the best time to launch new products!

Easter Retail Marketing from Save Loonie
Easter deals from Save Loonie

You can also tempt more shoppers into buying from you by:

  • Discounting your best-selling items with an Easter or Spring theme
  • Getting rid of your winter products through deep discounts on the items
  • Preparing small giveaway goodies that customers can get once their purchase reaches a certain amount of money – or if they purchase a product that’s being promoted

You can also set up a landing page or a section on your website / e-commerce site which will advertise these promotions. This way shoppers can easily browse through sale and seasonal items. TAKU helps you create a free micro-website or landing page. In our builder, you can create a beautiful SEO-optimized web page with custom colors, images, and content. The content can be linked directly to your Instagram Shop, Facebook Shop, Google store listings and even Messenger chat. The process will only take you 5 minutes to set up. Afterwards it runs on autopilot. Learn more here.

Hopebox’s Easter bundle (source)

2. Inspirational giveaways and contests

“Especially during COVID right now, we know that the shopper has been looking for different ways to be inspired — whether that be through recipes or activities or ways just to make ordinary moments more special…”

Lauren Foltz, senior manager of holistic shopper insights at Hershey. (source)
IKEA’s creative assemble-yourself chocolate bunny promotion (source)

Make YOUR consumer feel special by considering giveaways and / or social media contests. You can have customers sign up for these contests by agreeing to sign up for your mailing list or newsletter; two birds with one stone. This will then direct your followers from the online platform to your physical store. It can also increase your visibility on social media and make your store more recognizable. You could also create a short Easter game like a virtual egg hunt to make your promotions more fun. You can even encourage your customers to vote between products to learn their preferences so you can adjust your communications to match their needs. Then you can encourage the winners to share their prize or experience on social media for some good old word-of-mouth marketing. Remember, the goal with this year’s Easter retail marketing is to make your customers feel special.

Kanudle’s Easter giveaway promotion from 2020 (source)

You can use TAKU’s 360° real-time customer view to see your customers’ sales history in real-time so you can target a specific audience. If your customers are heavy social media users, use our built-in Facebook or Instagram feeds to sell directly to your followers. You can get a pretty clear overview of their total relationship with your business, across all channels, in store and online.

3. Launch remarketing campaigns for Easter retail marketing

How remarketing campaigns work for Easter Retail Marketing
How remarketing campaigns work (source)

Holiday retail marketing is a great opportunity to win back past visitors as well. You can use Facebook “retargeting” ads to attract old visitors back to your website. You will need to set up a Facebook pixel on your website to do this. The retargeting ads can showcase your Easter offers & promotions. You could also show different offers to people who have interacted with your website before. For the best results, retarget past website visitors who added items to their cart but never checked out. After all, nearly 70% of online shopping carts are abandoned without finishing the transaction (source: Baymard Institute). You can also target shoppers who have engaged with you on social media during the previous weeks. In a nutshell, you want to get customers to come back and finish the sales they started.

TAKU can simplify this entire process for you. Our built-in abandoned cart saver will help you recapture those pesky cart abandoners! The entire automated process will leave you worry-free.

Experiential retail continues to grow in importance

The competition in physical retail grows daily. Experiential retail is a way for you to make your business stand out. Create unique and memorable in-store experiences by focusing on community, events, and your potential & existing customers’ interests. This way, instead of only aiming to increase sales revenue, you’ll also deliver enjoyable experiences that build brand affinity.

Hunter’s pop-up experience recreates Scottish countryside weather (source)

Let’s say you sell sustainably made cookware. You could create a community-building opportunity in store by hosting a mix-and-mingle experience with other businesses that create products for a similar audience. For example, you could invite a chef, a tableware brand, a local farmer, and a brand that makes 100% natural sauces or seasoning to participate in the event.

All the brands involved can display their products. So as the shoppers are experiencing the awesome products, they can also make purchases.

Depending on the point of sale (POS) used at your store, you can review your customer profiles to get an overview of purchase history and interests that can help inform your strategy to create the in-store experiences your customers are looking for.

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