Metaverse Shopping: A Guide For Retailers

Metaverse Shopping: A Guide For Retailers

The metaverse is a term you’ve most likely noticed being tossed around on the internet in the last year or so. Many predict that the metaverse is the future of the internet. At the moment it is used primarily for entertainment purposes. While the metaverse may seem like a gimmick right now, it will become so much more than that. In the long term, the metaverse has the potential to transform the shopping experience, and create a more engaging and immersive experience for consumers.

What is the metaverse?

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You’ve probably heard that Facebook’s parent company changed its name to Meta. Facebook rebranded with the hopes of leading the metaverse’s development. But what is ‘the metaverse’? The term metaverse refers to a shift in how we interact with the digital world‘ The metaverse is the idea that there will be digital worlds that exist alongside the real world.

These digital worlds (where many will work and play) will be the next step in internet use. There have already been a number of concerts and events taking place in the digital space. While it’s still early days for the metaverse, retailers should get involved earlier, because the cost of entry is lower today.

During the early days of the internet, many businesses were quick to dismiss the idea of shoppers buying online. But the first businesses who started online stores ended up with a major advantage versus their competitors. So the question remains, how can retailers take advantage of the metaverse?

Metaverse shopping is the future

Metaverse shopping on Roblox
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As digital products become more common, there will be more opportunities to sell them on the metaverse. Brands such as Forever 21 and Nike have begun creating sellable digital content for the metaverse already. And larger retailers such as Crate and Barrel and Starbucks are starting to invest in their metaverse strategy.

A whole new shopping experience

You can own a digital space for your business just like you can own a physical space for your brick and mortar store. A digital space allows you to interact with your customer and introduce them to your products.

When saying digital space you may be confusing it with an online website or ecommerce store. In this situation a digital space is a 3D environment on the metaverse where companies can actually create virtual stores. The virtual stores actually allow users to interact with product and see them in a 3D space. Whereas on an ecommerce store the consumer would only be able to see pictures and videos of the product.

The metaverse would allow you to create a new shopping experience for your customers. Forever 21 used the platform *Roblox to allow shoppers to create their own versions of digital Forever 21 stores. In these user-created stores, digital versions of existing merchandise were sold. The products were then actually delivered to the buyers’ real-life homes.

*For those unaware, Roblox is an online gaming platform which allows users to create their own virtual worlds/games. Similar to YouTube, where users create content for others to watch – in Roblox users create games for others to play.

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Simply rehashing your existing store on the digital front will not be a successful way to deliver this new shopping experience. Sky Canaves, a senior analyst at Insider Intelligence says that there is no need to be stuck between 4 walls in the metaverse, she continues that metaverse shopping can be so much more experiential. Imagine shopping for a car and being able to drive the car around in the Italian countryside all from your home. This is the type of experience merchants will want to foster for their metaverse customers.

Merchandising’s new boundaries

Metaverse shopping will help push merchandising to new limits. Showcasing your products in the digital world will allow for new and exciting ways for customers to see your offerings. Similarly to the car example in the last paragraph, companies can allow consumers to test merchandise in the virtual world. Besides the virtual world, retailers can leverage the new technology associated with the metaverse to show off their merchandise. Back in 2017, Ikea introduced their app Ikea Place which allows customers to use their iPhone cameras to see what Ikea furniture would look like in their own homes before committing to a purchase. This use of AR (augmented reality) has become commonplace for many retailers.

How some companies envisioned early metaverse shopping (source)

The beauty of the metaverse is that unlike a traditional brick & mortar store, a retailer’s merchandising is not confined to the physical space available inside the store. Shopping on the metaverse allows retailers to showcase an unlimited amount of products in a limitless space. For example a hardware store could showcase every single type of cabinet, flooring tile, or whatever other product they have in a virtually infinitely sized warehouse. Furthermore searching for these products on a digital store will be much easier than a physical store. Users could hypothetically type in what they are searching for and have the product magically appear in front of them so they can inspect it before purchasing. For a better idea of what this could look like, check out companies’ early visions of metaverse shopping.

Marketing with the metaverse

25% of people will spend at least one hour a day in the metaverse to work, shop, attend school, socialize or consume entertainment by 2026. This provides a great opportunity for brands to get their foot in the door and build brand awareness with many people. We mentioned previously how Forever 21 is using Roblox to get an entry into metaverse shopping, well this does not only allow them to sell online in a new way but also to get their name out there to a whole new market. Let’s face it, it will be the younger generations who wholeheartedly adopt the metaverse. So metaverse shopping offers an opportunity to connect with a whole new audience.

Other marketing opporturnities

Besides building brand awareness, companies can hold other sorts of promotions in the metaverse. Brands can host special events in the metaverse such as classes, conferences, and workshops. For promoting the film ‘In the Heights’ Warner Brothers held a large block party on the Roblox platform. This made for an accessible way for consumers to partake in a promotional event.

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Retailer can even start offering promotional exclusives on the metaverse. For example you could pair the sale of a shoe at a shoe store with a digital version of the shoe for an online game like Fortnite. In fact Nike has already filed patents to begin selling digital versions of their products.

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A company who wants to succeed in the metaverse will be paying attention to the different ways big brands are interacting with it already. Take the lessons from the big players and see what you can change in your approach. We understand, the metaverse is still young and nothing is concrete yet. But by paying attention to what is going on in the digital space you may come up with the next big idea which will influence everyone else. There is some investment and technical know how needed to get involved in the digital world. Keep your ears open and your eyes peeled as the metaverse will continue to grow. The new digital front will provide a bunch of new opportunities. You don’t want to end up like the brands who dismissed the internet back in the 90s.


With TAKU Retail you can create an all inclusive and integrated omnichannel strategy that will get you ready to move your physical store to an online platform. Find out how TAKU Retail can help you achieve a seamless and successful omnichannel system for your business below!

How Brick & Mortar Businesses Can Attract More Shoppers In Store

How Brick & Mortar Businesses Can Attract More Shoppers In Store

As Spring is finally here, people are going to be heading outside much more often, especially after the last several years. With increased foot traffic outdoors, retailers should be looking for ways to bring some of that foot traffic into their own stores. If you are a retailer, you may be wondering: “How can I attract more local shoppers?” Well, in this article, we’ll go through how brick & mortar businesses can attract more shoppers.

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Exciting in-store experiences to attract more shoppers in store

In-store experiences have definitely become more common. People today are always looking to participate in new experiences. Here are some ideas for interesting experiences you can curate for your consumers:

1. Photo ops

Set aside a small space in your store (or even outside your store) where customers can take photos and share their visit on social media. This space should get customers excited. Some ideas include: a chalkboard with some unique art related to your business, a custom neon sign, or even an installation of some beautiful plants along with some decoration. Get creative here, and allow your brand to shine through. Don’t forget to put up photos of other shots for ideas.

Chatime's "TIME TO PAR-TEA" neon sign
Chatime has installed neon signs with their signature “time to par-tea” catchphrase where people can take images of their drink and share it online (source)

The pictures your customers take will end up advertising your store for free through the customers’ social media posts. It also creates a positive association between your brand and the consumer.

Reminder: Offer a small incentive to get shoppers to tag you in their posts. Tagging is important to increase visitors to your social media accounts.

2. In-store events

Another way brick & mortar shops can attract more shoppers is through exciting events in store. By events, we don’t mean things like sales and promotions. Although those can be effective, we recommend running events such as: lessons/classes in something related to your business, having an expert in your industry come in and host a seminar, or the reveal of a new product line.

Loblaws' cooking classes
Loblaws offers PC cooking lessons for customers to take and learn new recipes (source)

Make sure that the event you are hosting provides value to your business. The event should be related to the industry your business is in, but not something you already offer in some way.

For example, a vacuum shop could host a seminar on how to go about spring cleaning. The vacuum store doesn’t offer spring cleaning services, but people who are planning their spring cleaning will most definitely be using vacuum cleaners. So offering them a guide on how to effectively go about the cleaning will give them an added benefit and encourage the purchase of a new vacuum.

Dyson vacuum demos for customers
Dyson letting in store customers test out their products against eight types of debris (source)

Even if they don’t end up purchasing a vacuum, this event will still bring them into the store, but more importantly the event will allow the customer to perceive your brand as the expert on cleaning. Now they will be more likely to think of your store when considering their next vacuum purchase.

3. Partner with others to host pop-in shops

Another way to increase foot traffic in your store is to host pop-in shops for other businesses. This works best when the other businesses are related but not directly competitive to yours. Simply designate a spot in your store to host another small business’s pop-up stop to offer items that help sell your own products. For example, a bakery shop could host a pop-up shop for a small artisan jelly business or a coffee shop could host a pop-up donuts business. 

Etsy's pop-up shop in Indigo
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Attract more customers in store through low cost merchandising tactics

Retail merchandising is key to creating a positive customer experience. A strong merchandising strategy brings the products to your customer rather than the other way around. Here are some modern merchandising tactics your business can use to engage your customers. 

1. Storefront Window Display QR codes

A cost efficient way to attract more customers in your store is to use QR codes in your window display. This allows them to be accessible to everyone passing by. These QR codes allow anyone with a mobile device to easily learn more about your products, even when your store is closed.

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QR codes are easily changeable which allows you to regularly update them every time you change your window display.

INSTRUCTIONS ON HOW TO PRINT FREE QR CODES

2. Helpful cross-selling signs

A way to modernize your store merchandising strategy is to use signs to cross-sell other products. Most in-store signs today take up space but only promote one specific product. Add cross-selling signs allows you to use the same amount of space but promote multiple products at once. Simply merchandise products together that are known to be bought together and create a sign that presents that to your customers.

Liquor store complementary product signage to attract more shoppers
This liquor store pairs to ideal products together with the help of a simple sign (source)

Adding signs that say “Buy this if you like this” or “This goes great with this” is simple, but it’s enough to draw attention to other products.

3. Highlight your Google profile & Google Reviews

Another way brick & mortar shops can attract more local shoppers is to highlight popularity and your Google reviews. Google prioritizes local businesses when nearby shoppers search online. Make sure that your Google store listing has accurate information including your address, store hours, etc. A good omnichannel system will be able to easily manage this information for you.

Highly engaged reviews are important for new customers that have never visited your store. A sign at the front of your store stating “ Google best seller” or a good quote from a Google review would attract new customers into your store. Some ideas include:

  • Printing out users’ reviews and placing them near the product
  • Placing a sign at the front of your store with the products that are gaining the most recognition on Google
  • Putting up a sign that offers an incentive for shoppers to leave reviews
Google on a smartphone showing product reviews
Check Google reviews of a product in-store to showcase it to customers (source)

Omnichannel to attract more shoppers

Retail stores that sell in-store and online use omnichannel software to easily turn online visits into bigger in-store sales. Omnichannel software is what allows retailers to offer real-time inventory and BOPIS (Buy Online, Pickup In-Store or what is sometimes called Click & Collect) to customers without any manual work. With the right system, customers can place orders online and pick up in stores when the same system notifies them that the products are ready.

1. Real-time stock availability

Showing real-time store stock levels online allows customers to see real time stock availability so they won’t be disappointed when they get to the store. A positive shopping experience encourages returning customers. Using a tool such as TAKU’s built-in integration to Google or to your own online store lets you easily showcase your available store products online without any effort.

Google SWIS Example
TAKU’s Google inventory integration in action

2. Buy online pickup instore (BOPIS)

Customers love to shop online but don’t love the shipping costs or the amount of packing materials used to send products out. By allowing them to pick up their order in store it solves their problem while also creating an opportunity for your business to upsell, lower merchant processing fees and reduce return rates.

Scout, a gift shop in Toronto, offering curbside pickup for their online orders (source)

BOPIS reduces the friction between your online store and your in store experience for happier shoppers. And using the right all-in-one technology will increase sales while reducing the operational costs of fulfilling from the store.

Attract more customers by offering In-Store Exclusives

In-store exclusives are a great way to attract more nearby shoppers. Local customers are willing to shop in person instead of online if there’s a strong value-add. You can give your customers this reason by offering in-store only exclusives. Here are a few in-store exclusives you can offer: 

In-store only promotions/deals

You can create an exclusive feeling for your in-store shoppers by implementing promotions and discounts offered only with an in-store purchase. This is where your store can offer any promotion or deals worth sharing. Some examples include:

  • Offering some products only in store
  • Grouping bundles of your products and selling them as a combo
  • Giving coupons that can only be redeemed in your retail locations
Michaels $4 Grab Bag deal
Michael’s 4$ Grab Bag is a in store only deal that lets customer buy a box  with various holiday or seasonal items and puts a single price of $4 on them (source)

Creating a seamless shopping experience for your store has never been easier with TAKU. Besides running all of your in-store and online sales in one system, our built-in free Google listings allow you to easily advertise your real stock availability to nearby customers. TAKU Retail can also help you easily integrate BOPIS into your business. If you want to learn more about it, click the button below for a free demo.

Attract more customers in store with TAKU
Easter Retail Marketing 2022

Easter Retail Marketing 2022

Easter falls on April 17th this year. With many COVID-19 restrictions easing everywhere, shoppers are increasingly confident and energized about shopping now. Easter is the first big family holiday of the year. As a retailer, the holidays are a great marketing and sales opportunity. Here are 3 tips for Easter retail marketing this year.

1. Offer ready-to-go promotions and discounts to attract customers

Shoppers today expect convenience and curation when they buy. Make it easy for your customers to grab products without any extra effort. Even if you don’t specialize in chocolate or sell Easter-related products you can still offer a unique angle. Make promotions related to Spring-time activities such as: spring cleaning, spring weather, gardening, etc. Spring is the ideal season for launching new products and exclusives. The season is traditionally seen as a time of renewal and hope, making it the best time to launch new products!

Easter Retail Marketing from Save Loonie
Easter deals from Save Loonie

You can also tempt more shoppers into buying from you by:

  • Discounting your best-selling items with an Easter or Spring theme
  • Getting rid of your winter products through deep discounts on the items
  • Preparing small giveaway goodies that customers can get once their purchase reaches a certain amount of money – or if they purchase a product that’s being promoted

You can also set up a landing page or a section on your website / e-commerce site which will advertise these promotions. This way shoppers can easily browse through sale and seasonal items. TAKU helps you create a free micro-website or landing page. In our builder, you can create a beautiful SEO-optimized web page with custom colors, images, and content. The content can be linked directly to your Instagram Shop, Facebook Shop, Google store listings and even Messenger chat. The process will only take you 5 minutes to set up. Afterwards it runs on autopilot. Learn more here.

Hopebox’s Easter bundle (source)

2. Inspirational giveaways and contests

“Especially during COVID right now, we know that the shopper has been looking for different ways to be inspired — whether that be through recipes or activities or ways just to make ordinary moments more special…”

Lauren Foltz, senior manager of holistic shopper insights at Hershey. (source)
IKEA’s creative assemble-yourself chocolate bunny promotion (source)

Make YOUR consumer feel special by considering giveaways and / or social media contests. You can have customers sign up for these contests by agreeing to sign up for your mailing list or newsletter; two birds with one stone. This will then direct your followers from the online platform to your physical store. It can also increase your visibility on social media and make your store more recognizable. You could also create a short Easter game like a virtual egg hunt to make your promotions more fun. You can even encourage your customers to vote between products to learn their preferences so you can adjust your communications to match their needs. Then you can encourage the winners to share their prize or experience on social media for some good old word-of-mouth marketing. Remember, the goal with this year’s Easter retail marketing is to make your customers feel special.

Kanudle’s Easter giveaway promotion from 2020 (source)

You can use TAKU’s 360° real-time customer view to see your customers’ sales history in real-time so you can target a specific audience. If your customers are heavy social media users, use our built-in Facebook or Instagram feeds to sell directly to your followers. You can get a pretty clear overview of their total relationship with your business, across all channels, in store and online.

3. Launch remarketing campaigns for Easter retail marketing

How remarketing campaigns work for Easter Retail Marketing
How remarketing campaigns work (source)

Holiday retail marketing is a great opportunity to win back past visitors as well. You can use Facebook “retargeting” ads to attract old visitors back to your website. You will need to set up a Facebook pixel on your website to do this. The retargeting ads can showcase your Easter offers & promotions. You could also show different offers to people who have interacted with your website before. For the best results, retarget past website visitors who added items to their cart but never checked out. After all, nearly 70% of online shopping carts are abandoned without finishing the transaction (source: Baymard Institute). You can also target shoppers who have engaged with you on social media during the previous weeks. In a nutshell, you want to get customers to come back and finish the sales they started.

TAKU can simplify this entire process for you. Our built-in abandoned cart saver will help you recapture those pesky cart abandoners! The entire automated process will leave you worry-free.

Experiential retail continues to grow in importance

The competition in physical retail grows daily. Experiential retail is a way for you to make your business stand out. Create unique and memorable in-store experiences by focusing on community, events, and your potential & existing customers’ interests. This way, instead of only aiming to increase sales revenue, you’ll also deliver enjoyable experiences that build brand affinity.

Hunter’s pop-up experience recreates Scottish countryside weather (source)

Let’s say you sell sustainably made cookware. You could create a community-building opportunity in store by hosting a mix-and-mingle experience with other businesses that create products for a similar audience. For example, you could invite a chef, a tableware brand, a local farmer, and a brand that makes 100% natural sauces or seasoning to participate in the event.

All the brands involved can display their products. So as the shoppers are experiencing the awesome products, they can also make purchases.

Depending on the point of sale (POS) used at your store, you can review your customer profiles to get an overview of purchase history and interests that can help inform your strategy to create the in-store experiences your customers are looking for.

Learn more by clicking above
When To Post To Social Media If You’re A Retailer

When To Post To Social Media If You’re A Retailer

Marketing is built on human relationships. Social media marketing can help improve and grow these relationships. Businesses have been using social media marketing to grow these relationships for several years. This became even more important during the pandemic. Without access to in-person events and limited access to in-person shopping, it became more important than ever to connect with customers through social media marketing. This blog will help you decide why and when to post on social media as a retailer to get more clicks and make more sales.

1. What is social media marketing?

Social media marketing uses social media platforms to connect with your customers. It can build your brand, drive website traffic, and increase your sales. There are many different channels in social media and each has its own part to play in a marketing strategy.

2. What are the main social media channels?

Facebook has the biggest reach of all social media channels. In 2021, it registered 1.8 billion daily users

Ninety percent of Instagram users follow at least one business.

Seventy-nine percent of people who are on Twitter follow brands.

LinkedIn is the top-rated organic social media platform for B2B users, responsible for 80% of the B2B leads for social media. 

TikTok’s growth over the last year has been huge. In January 2021, there were 689 million users. In September 2021, it surpassed the 1 billion user mark. That translates to a 45% increase in less than a year. It is now the 7th most popular social network in the world.

Most popular social media platforms globally (source)

3. Why is social media marketing important for retail businesses?

As more and more people connect with others and shop on social media, social media marketing is more important than ever for retail businesses. A HubSpot Marketing Trends survey showed that  “social media is the most effective channel marketers leverage, as well as the channel they use most.” Social commerce is selling products directly from your social media platform and social media marketing helps to drive more sales. According to an Accenture report, social commerce will reach $1.2 trillion by 2025, up from $492 billion in 2021.

This is good news for small businesses. As the report also indicates, instead of favoring big retailers, there will be a power shift towards small businesses in the next few years. That means there will be millions of individuals and small businesses selling to one another in a large social commerce network. Big brands will continue to face increasing competition from these smaller businesses. Since 62% of consumers say that they trust small and local businesses more than major retailers, now is a great opportunity to use social media marketing to expand your customer base and increase sales.

62% of consumers say that they trust small and local businesses more than major retailers

3. Why social media marketing vs. traditional marketing?

When discussing this topic, many people fall into the trap of thinking that you can only do one of these. Social media marketing provides many benefits over traditional – it is still important to use both!

Social media marketing is one of the most powerful avenues for marketing in the information era. You and most of the people around you are most likely already using social media. In fact, 57.6% of the world’s population uses social media. If you have a target audience, chances are they are already using social media. So what are the benefits of social media?

Measuring and analytics

Tracking the performance of marketing campaigns has never been easier. With social media marketing, you can view how well your strategies are performing. Metrics like the following give you a good idea on the efficacy of your campaign:

  • Reach (the number of people who have seen your content)
  • The demographics and geographical location of people reached
  • Conversion rates (how many people are actually doing something from your ad, like claiming a promotional code from your post) and exit rate (number of people leaving after seeing your content)
  • Bounce rate (% of people who left after visiting one page of your website)
  • Number of likes/favorites/shares on your post

These are jus a few metrics you could look at. The rise of digital marketing has made marketing a much more understandable process.

Targeting

Each social media offers various methods for targeting audiences. Targeting features include location, age, interests/likes, age and more. This lets you find your specific audience and market directly to them. Targeting on traditional marketing (like newspaper ads) was always very general.

Cost effective

You can get more bang for your buck with social media marketing. Traditional marketing methods can be expensive. Social media can help you reach a bigger audience at a cheaper price!

Trusty marketing

Traditional methods like flyers have this bogus feeling to them. When consumers look at them they feel like they are being sold something. With social media you can make content which feels organic. This keeps your audience have more trust in your brand.

Building bonds

Old school advertisements were a one way conversation. It would be the brand communicating to a consumer, and not the other way around. With social media you can have many ways of communication. Brands can connect with customers, customers can engage back with them. On top of that, customer can even interact with other customers!

These are just some of the benefits social media provides over traditional marketing.

4. How do I create a social media strategy?

It’s important to remember that content quality is more important than content quantity. In other words, what you post is more important than how much you post. Posting consistency is also more important than posting frequency.

If you haven’t built an audience yet, don’t worry. There are still some universal things to consider with your social media strategy. In general, there are 4 things involved when posting on social channels:

a) Having a clear objective in mind

When creating a social media strategy, it’s important to know what you’re trying to achieve. If you don’t have a goal, you won’t know if your marketing strategy is working. This means knowing if your intention is to drive more foot traffic to your store, increase online sales, improve customer service, promote new products to existing customers, etc.

b) Determine the best channel(s) for your business

There are a lot of social media channels and new ones are starting all the time. Most businesses don’t have a dedicated team or the resources to promote their business on every channel. The best way to get better engagement on social media is to start by focusing on the social media channels your customers are most likely to use or be active on.

c) Determine the best time to post on social media

You will need to manage your audience’s expectations. If you decide that your customers respond best to Facebook posts on Tuesdays and Thursdays, for example, you should post on those days. Your customers will know that they can visit your Facebook page on Tuesdays and Thursdays and find new content.

When developing your social media strategy, look at your past engagement to see which customers responded most at certain times. Use this information to test posting dates and times and then analyze the results. You will need to figure out the best times to post on social media so you can engage the right customers at the right time.

d) Consider using social media scheduling tools

Instead of rushing to post on each social media channel individually, it’s a lot easier to schedule social media posts in advance. This will give you time to focus on other aspects of your business. To make it easier, many of the social media scheduling tools will let you create templates of the types of posts that get the most engagement and sales conversions.

5. When are the best times for retailers to post to social media?

When To Post To Social Media as a retailer for each platform
Summary of when to post to social media by platform

Besides your own understanding of your customers, you can also refer to the best practices of other retailers. In general, the best times for retailers to post on social media are 10:00 am on Tuesdays, Wednesdays, and Thursdays to get the most likes or engagement.

Facebook: The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.

Instagram: The best time to post on Instagram is 11:00 am on Wednesdays

Twitter: The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.

LinkedIn: The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.

TikTok: The best times to post on TikTok are 7:00 am PST on Tuesdays, 10:00 am PST on Thursdays, and 5:00 am PST on Fridays.


More and more shoppers are using live chat for product information and pricing. When you use our built-in Facebook Messenger feature you can respond to shoppers, right when they’re checking out your online store.

With TAKU, you can reach local shoppers, wherever they are. Attract more local shoppers, right when they are searching for what you sell. Run high-performing Google Shopping ads that can be activated and managed directly from TAKU for as little as $5/day.

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What Is Omnichannel Retail?

What Is Omnichannel Retail?

Although the word omnichannel is often used in retail, it is a term that is often misunderstood. Here is an explanation of what omnichannel means, how it works, and how it can help you increase your profits.

1. What is a retail sales channel?

Sales channels refer to every different method used by retailers to sell their products to customers. Sales channels go beyond brick & mortar stores. Other sales channels could be events, trade shows, resellers, dealers, curbside pickup, and on-the-go pickup. Additionally, sales channels can also include social media (Facebook, Instagram, Twitter, TikTok), SMS, instant messaging, and even Google Ads.

Most retailers start off selling on a single channel. This can be a physical brick and mortar store or an online only webstore. Prior to the pandemic, an increasing number of retailers have started to add new sales channels to their businesses as shoppers now expect to be able to shop and pre-shop in more than one place.

2. What is omnichannel?

Omnichannel is a fully-integrated retail experience for shoppers. So when omnichannel works, it means customers will have the same experience no matter which sales channel they use. A customer who buys products from a brick & mortar store should have the same experience as one who uses social media channels to buy products. This is the ideal outcome for a successful omnichannel retail business.

Buy online, pickup in store diagram for omnichannel retail

What many retailers aren’t as familiar with, is that retailers must use a system that can share sales, inventory, and customer information (data) across all sales channels to be able to offer omnichannel retail. This means handling all store sales and fulfillment of online orders under a single login. In particular, omnichannel systems make store-managed e-commerce such as “buy online pickup in-store” a lot more efficient.

A successful system handles data for sales, inventory and customer information across all brick & mortar stores, online storefronts, ecommerce marketplaces, mobile channels/apps (WhatsApp), and social media commerce (Facebook or Instagram Shop). You should be able to sell to your customers no matter where they shop. In the past, omnichannel systems were expensive and only available to very large retailers. However, today’s modern cloud systems have made it possible for small-to-mid-sized retailers to take advantage of the cost-savings and sales boosting benefits of omnichannel retail.

3. What is the difference between multichannel & omnichannel?

It’s important not to confuse omnichannel with multichannel, despite their similarities. Like omnichannel, multichannel refers to retailers selling to customers through different sales channels. Yet, in a multichannel setup, these channels are not integrated. 

Unlike omnichannel, multichannel does not unify the customer experience. And more importantly, multichannel retail costs merchants a lot more money because they need to log into separate tools or channels to manage inventory separately, or see sales and customer history. This is a time-consuming process that can lead to lost sales and errors. It also increases the complexity of your sales and tax management. Additionally, multichannel increases the cost of managing inventory if sales are being fulfilled from the store or the same place.

Multichannel retail costs a lot more money to run because a retailer needs to manage her or his business in separate tools or channels.

4. Why is omnichannel retail important?

Omnichannel selling offers a data-driven approach to retail. As stock levels change, you will want to know the product levels in every channel. A good omnichannel system will do this automatically. This means you will never have to manually manage stockouts. A good omnichannel system will also increase sales by highlighting your best customers across all sales channels. It will focus on faster fulfill of every sale, no matter where the sale originates.

Omnichannel systems are increasingly effective at attracting people to brick & mortar locations. They do this by linking to Google to drive foot traffic to stores based on how close nearby shoppers are to available stock. This increases overall profits by increasing in-store and sales conversion rates.

The goal is a memorable and positive experience for your customers. Omnichannel can make this happen.

TAKU Retail can provide you with a comprehensive and integrated omnichannel strategy that will remove friction between channels. Because TAKU is cloud-based, it can function on any device since it’s not tied to any specific type of hardware. This enables you to use any existing web-enabled devices from desktop computers or tablets to smartphones.

TAKU can not only help you increase sales and reduce operational costs, but it can also help you get in front of shoppers before they even leave their homes. Click below to find out about other ways TAKU Retail can help you achieve a successful omnichannel system for your business.

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Top 6 Holiday Marketing Tips For Retail Stores On A Tight Budget

Top 6 Holiday Marketing Tips For Retail Stores On A Tight Budget

As holiday season approaches, you should start to consider what to stock your shelves with and how to merchandise it. Now that most cities and regions have fully re-opened, you should expect more foot traffic in your store and more shoppers ready to spend money during the biggest shopping season of the year.

In order to capture shoppers’ attention, you will need to stand out. With supply chain issues affecting big box stores that import more from abroad this year, local businesses have the room to thrive and stay competitive during this busy season. We will introduce you to some of our selling tactics for this season to make sure that there is a steady flow of people coming in and out of your store.

Put new seasonal items at the front of the store to encourage customers to make impulse purchases

Merchandising is especially important during the holidays. The right strategies can make a world of a difference when trying to sell seasonal products such as greeting cards, decorations and gifts.

Make sure that you prominently showcase new or seasonal products by highlighting them in signs around the store and featuring them in any window displays. Make customers feel welcome and at-home when they browse in your store. You can also create a display at the checkout area that features seasonal low-ticket items that people would buy impulsively such as winter lip balm, hand cream, and stocking stuffers.

Put any discounted items (e.g. last season holiday goods) at the back to drive customers further into your store

Placing sale items at the back of the store means that you are able to capture shoppers looking for a bargain by making them walk through the entire store and see your entire catalog of items on display. Studies have shown that this encourages shoppers to buy more on impulse.

A lot of pharmacies or supermarkets use this strategy by placing bulky “loss-leaders” such as toilet paper (products sold at cost or even under cost to attract shoppers into the store) at the back of stores to encourage shoppers to use a shopping cart since this will make it easier for shoppers to browse for a longer period of time and pick up higher-margin products.

Package products that aren’t selling as well together

Make holiday gift packs to move slow moving products. Make sure to highlight the value of the gift pack (e.g. how much is saved versus buying the items individually)!

Grouping similar items together can make them seem more appealing to shoppers. In some cases, it can even increase the selling price of certain products! Attractive packaging can increase the perceived value of certain products. Festive packaging also adds to the overall look of the store and makes gifting easier for shoppers who do not want to wrap their gifts. Since convenience is important to many shoppers, this can directly impact holiday sales.

Deck out your store and online channels with seasonal and/or festive decorations

Put up inclusive holiday decorations to make sure that you do not alienate any customers while trying to create a festive spirit. A popular theme is decorating the store based on the seasons (example: Winter-themed décor and trinkets for December). Pinterest is a great starting point to get inexpensive DIY ideas if you’re on a tight budget.

Offer products that aren’t selling well as a gift with purchase

This is another way to move products that aren’t selling as well as expected. Make sure to have a minimum purchase amount to drive larger orders. This is also an easy one to offer in-store and online. Generally speaking, it’s good to have free gift offers with all channels but make sure your higher value gifts are reserved for in-store sales since shoppers buy when they can see everything you offer in person.

Use QR codes on your storefront window to keep selling even when your store is closed

Instead of turning off the lights and calling it a day, use your physical storefront to showcase holiday sweepstakes or promotions. One way to do this is by using QR codes in your storefront displays to make it easy for customers passing by to shop for items impulsively and learn more directly in your online store.

Once customers are in your online store and have added items to their cart, even if they don’t buy right away, you are able to send them retargeting emails (emails that remind them that they still have items in their cart ready for online checkout) and let them know about future promotions.


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