We know how busy store owners can get (we’ve been there) and we want to help you save time! So as a gift to our retailers, we’ve put together a collection of free stock images for Mother’s Day!
Feel free to use these images for your Mother’s Day marketing campaigns. Happy Mother’s Day!
Download the images here for free.
#mothersday #freeimages #mothersdayimages #retailmarketing
It’s no secret that Google is the most powerful search engine in the world.
So if you’re looking to drive traffic to your online store, why not start with Google shopping?
Google shopping (also known as Product Listing Ads or PLAs) is an advertising service offered by Google. It allows shoppers to view and compare products they are interested in purchasing.
The ads appear above search results with a product image, product rating, price, and store information.
For example, if you use Google to search for “gym shoes”, a section will appear on the upper part of the page with images of different products.
Google Shopping has become the most popular advertising medium for retailers. In fact, Google shopping ads drive 76.4% of retail search and spend.
Clearly, many retailers are recognizing the benefits of Google Shopping.
Keep reading to find out how it can help your retail store sell more.
Google Shopping ads are first to appear in the search results. Not only are they highly targeted, they are able to grab a shopper’s attention. This is because they are the only ads in Google search results with an image and a clear product offer. Google Shopping ads have been proven to have a 30% higher conversion rate than text-only ads.
They are effective because they stand out, making shoppers more likely to click on them. This means increased visibility for your online store.
With Google Shopping, products are displayed based on the keywords used by a shopper in your area. This means your merchandise will be shown to local shoppers who are already interested in your products! So your advertising dollars will be spent on the right shoppers. Simply put, if a shopper isn’t interested in your products, your ads won’t be displayed.
This is why Google Shopping will help you drive more relevant traffic to your online store in comparison to other ad platforms. Google Shopping ads also have a 11% lower average order value compared to text ads, offering a higher return on investment.
Multiple products offered by your store can be shown during a single search with Google Shopping. For example, if you searched for “women’s running shoes”, multiple products from Lululemon appear. This can help increase awareness of the different product lines that your store carries.
You may also notice that your products will appear under related keywords. Ultimately, this helps you reach a greater number of local shoppers.
We hope you found this article helpful! Don’t miss out on helpful retail tips, follow us on Facebook,Twitter, and Instagram!
#retailtips #retailmarketing #googleshopping #google #builtforretail
It’s pretty obvious that chocolate sales increase during Easter Weekend. What’s not so obvious is the fact that retail sales rise in general!
So you don’t have to sell chocolate or Easter bunnies to benefit from the holiday.
Keep reading to find out how your store can sell more this Easter weekend.
Easter is the perfect time for store promotions or special offers. According to the NRF, 48% of shoppers not celebrating Easter still plan on taking advantage of Easter related sales.
By offering limited time promotions, you can sell more by:
1) Driving more traffic to your store. Shoppers will hurry to your store to see what deals they can find. So egg-cite shoppers with discounts on their favourite items!
2) Upselling by offering products in Easter packages. Package discounted items with regular price items to encourage shoppers to spend more.
It is estimated that 37% of younger shoppers will use their phones to make Easter purchases. That’s why it is important to showcase your products and promotions on social media.
Running an Easter contest on social media is an easy way to engage younger consumers. Make it fun and interactive!
Some good ideas include having your followers guess how many Easter eggs are in a basket. Or have them upload their funniest Easter pictures and tag your store.
For example, Spudshed held a selfie contestthat inspired shoppers to take a picture with the store owner.
According to the NRF, 8 out of 10 adults plan on celebrating Easter. On average, an adult shopper is estimated to spend $151.
So why not hold an Easter egg hunt for adults? Place Easter eggs around your store holding promotions, gift cards, or special prizes. Use signage to remind shoppers to look out for Easter eggs and to redeem their prizes at check-out.
Other good ideas include tagging all discounted merchandise with an Easter bunny and using bunny feet to lead shoppers to your sale items.
We hope you found these tips helpful. Happy Easter!
#sellmore #easter #retailmarketing #retailtips #builtforretail
As always, we’re here to help our retailers save time! As a free gift, we have put together a collection of royalty-free stock images for you to use in any of your Easter holiday social media or email marketing efforts.
Download any of them from our Dropbox now for Free!
#easter #eastermarketing #springtime #holidays #holidaymarketing #stockphotos #retailmarketing #marketing #builtforretail
There are an estimated 5.5 billion searches on Google per day.Yet, many retailers fail to use Google to their advantage.
If you are looking to increase your ranking in search results, Google My Business is an easy place to start. I’ll explain why below.
Google My Business (GMB) is a verified online listing service offered by Google. Any business owner can use it and it’s completely free.
In order to use GMB, you create an online business profile that displays important information such as store hours, location, website, and contact information. When shoppers search in Google for your business or similar businesses, your business profile will appear directly in the search results.
Now that you know what GMB is, you need to know how it can help you sell more.
To display the most relevant information, Google will always show search results based on a user’s location. When you use GMB, your local business will appear higher in the search results. According to Think with Google, 3 in 4 people who find local information in search results helpful are more likely to visit stores.
For example, if a user decides to google “pet store”, a list of local pet stores will appear. GMB makes targeting local shoppers easy.
Increasingly, shoppers prefer to read online reviews before making a purchasing decision. According to BrightLocal, 88% of customers trust online reviews to determine the quality of a local business.
This is why verifying and managing customer reviews through a Google My Business account is important for understanding and managing how happy your customers are with your store.
With GMB, customers have the option of rating your business out of five stars. They can also leave a written review. While there are other review platforms, such as Yelp, Google is the number one site for retail customer review management.
GMB also gives store owners helpful information about who is searching for their business profile online. This includes:
Having a GMB listing is an affordable way for you to promote your business to target shoppers. Adding and posting attractive content on GMB is an easy way to increase your store traffic.
At the same time, having good reviews, clear contact details and professional photos on GMB will help you build credibility. It will also help you increase your presence in the search results.
Click here for more information if you are looking to register on GMB today.
Did you find this article helpful? We will be hosting seminars to discuss more about how you can attract local shoppers on Google. Click here for more information.
#takuretail #builtforretail #googlemybusiness #retailmarketing #smallbusiness #supportsmallbusiness #foottraffic
Are you a small York region retailer looking to increase store traffic? We’re passionate about helping small retailers like you grow.
That’s why we will be hosting a series of seminars to provide you with the advice you need to sell more.
In order to run a successful retail business, you must be able to drive local traffic to your store. We will share our broad knowledge on this topic and answer any questions you may have. Even better, we will show you how you can attract new local shoppers searching on Google.
Other topics that will be covered:
Network with local retailers and industry experts over breakfast or lunch! Be a part of the local retail community and create long lasting relationships.
Our founders have over 15 years of hands-on retail and wholesale experience. So we know what tools you need to succeed in today’s market. Our goal is to help small retailers like you market themselves to the right shoppers so you can sell more.
As the founder of both ACE POS Solutions Ltd. and TAKU Canada Ltd, Karen Wong is an expert at building solutions to help drive retail growth.
Karen’s companies have worked with more than 6,000 retailers in North America and are experts in retail POS needs. She holds a Masters degree in marketing and strategy from the Schulich School of Business. For more information about her experience, click here.
We don’t want you to miss out! So we will be hosting two events in York Region for your convenience.
Attendees: Owners and staff of physical retail stores
When: May 6th, 11:00 am – 12:30 p.m.
Where: IBM Innovation Space, 3600 Steeles Avenue East
Register here
When: May 7th 9:00 am-10:30am
Where: YSpace Markham, 169 Enterprise Blvd, 3rd Floor
Register here
YSpace is York University’s newest community innovation hub located at the heart of Downtown Markham. YSpace helps build great companies by connecting them with high-end equipment, access to capital and a network of influencers and entrepreneurs. They are creating a vibrant physical hub that encourages creativity and bridges the gap between large enterprises and startups within the York Region ecosystem. For more information about YSpace, you can visit: yspace.yorku.ca
Don’t miss out on any upcoming events and helpful retail tips! Follow us on Instagram, Facebook or Twitter
#retail #retailevent #sellmore #retailmarketing #retailpos #smallbusiness #yorkregion
