They are effective because they stand out, making shoppers more likely to click on them. This means increased visibility for your online store.
Attract Better Store Traffic
With Google Shopping, products are displayed based on the keywords used by a shopper in your area. This means your merchandise will be shown to local shoppers who are already interested in your products! So your advertising dollars will be spent on the right shoppers. Simply put, if a shopper isn’t interested in your products, your ads won’t be displayed.
Multiple products offered by your store can be shown during a single search with Google Shopping. For example, if you searched for “women’s running shoes”, multiple products from Lululemon appear. This can help increase awareness of the different product lines that your store carries.
You may also notice that your products will appear under related keywords. Ultimately, this helps you reach a greater number of local shoppers.
So why not hold an Easter egg hunt for adults? Place Easter eggs around your store holding promotions, gift cards, or special prizes. Use signage to remind shoppers to look out for Easter eggs and to redeem their prizes at check-out.
Other good ideas include tagging all discounted merchandise with an Easter bunny and using bunny feet to lead shoppers to your sale items.
We hope you found these tips helpful. Happy Easter!
As always, we’re here to help our retailers save time! As a free gift, we have put together a collection of royalty-free stock images for you to use in any of your Easter holiday social media or email marketing efforts.
Download any of them from our Dropbox now for Free!
If you are looking to increase your ranking in search results, Google My Business is an easy place to start. I’ll explain why below.
What is Google My Business and How Does it Work?
Google My Business (GMB) is a verified online listing service offered by Google. Any business owner can use it and it’s completely free.
In order to use GMB, you create an online business profile that displays important information such as store hours, location, website, and contact information. When shoppers search in Google for your business or similar businesses, your business profile will appear directly in the search results.
Now that you know what GMB is, you need to know how it can help you sell more.
Are you a small York region retailer looking to increase store traffic? We’re passionate about helping small retailers like you grow.
That’s why we will be hosting a series of seminars to provide you with the advice you need to sell more.
Learn How to Use Technology to Sell More with Less Effort
In order to run a successful retail business, you must be able to drive local traffic to your store. We will share our broad knowledge on this topic and answer any questions you may have. Even better, we will show you how you can attract new local shoppers searching on Google.
Other topics that will be covered:
The top 5 retail POS mistakes to avoid
How to reduce store inventory costs
How much work is it to onboard a POS?
How to lower PinPad processing fees
Connect With Local Retailers
Network with local retailers and industry experts over breakfast or lunch! Be a part of the local retail community and create long lasting relationships.
Learn From Industry Experts
Our founders have over 15 years of hands-on retail and wholesale experience. So we know what tools you need to succeed in today’s market. Our goal is to help small retailers like you market themselves to the right shoppers so you can sell more.
About the Speaker
As the founder of both ACE POS Solutions Ltd. and TakuLabs Ltd, Karen Wong is an expert at building solutions to help drive retail growth.
Karen’s companies have worked with more than 6,000 retailers in North America and are experts in retail POS needs. She holds a Masters degree in marketing and strategy from the Schulich School of Business. For more information about her experience, click here.
We don’t want you to miss out! So we will be hosting two events in York Region for your convenience.
Attendees: Owners and staff of physical retail stores
When: May 6th, 11:00 am – 12:30 p.m. Where: IBM Innovation Space, 3600 Steeles Avenue East Register here
When: May 7th 9:00 am-10:30am Where: YSpace Markham, 169 Enterprise Blvd, 3rd Floor Register here
YSpace is York University’s newest community innovation hub located at the heart of Downtown Markham. YSpace helps build great companies by connecting them with high-end equipment, access to capital and a network of influencers and entrepreneurs. They are creating a vibrant physical hub that encourages creativity and bridges the gap between large enterprises and startups within the York Region ecosystem. For more information about YSpace, you can visit: yspace.yorku.ca