With the holidays right around the corner, there is one task that needs to get done before any store holiday closures. You need to update your hours of operation for the holidays on Google My Business (GMB). The last thing you want is for a potential customer to think you are open and head to your store when it’s closed.
So today, we’ll take you through the steps on how to update your holiday hours on GMB. Luckily TAKU has built-in features for updating your store hours. So we will show you how to update your store hours from within TAKU or directly from within GMB.
Updating your holiday hours in GMB
Firstly, sign into the Google account associated with your store’s Google My Business page. This is your store showcase on Google like the example below. To learn more about Google My Business or how to sign up for a GMB account, check out our retail resources here.
Reminder, you will need to be logged into a Google account that has permission to access your Google My Business store profile.
Once you are logged into your Google account, sign into your Google My Business account from the main Google search page. Simply click the menu button next your Google profile picture.
Click that to find your business profile.
Click on Business Profile to bring up the Your business on Googlemenu with the options below.
Click Edit profile. In the new window, click on the Hours tab and scroll down to the section Holiday hours. Click the pencil icon to edit your store holiday hours.
And just like that you can edit any holiday hours for your business. This way, customers searching for you online or on Google Maps will always see your latest hours of operation.
Updating your GMB store hours from TAKU
As long as your TAKU account is integrated to your Google My Business account once, you can update your store hours directly from your POS. This works for both single stores or stores set up with multiple locations in GMB.
Click Settings from the main menu in TAKU.
Click Stores > Manage Stores
Click the View link for the store you would like to edit.
From the Store Details page, click on the Hours tab and add a New Period to add your latest store hours. Don’t forget to click the yellow button to save your new store hours.
Bonus: Adding FAQs to your GMB profile
Do you often get the same questions from customers? For example, do people always ask whether your store is an official reseller of a brand, or if your store has parking nearby?
These types of questions are perfect for the new FAQ (frequently asked questions) section now available in Google My Business. Posting FAQs in your GMB profile will help you avoid answering the same questions over and over again.
Setting up an FAQ on your profile is super easy and can be done in a few quick steps.
From the same Your business on Google menu, click Messages.
Then click the menu button (the 3 dots) on top right corner of the window.
Click Chatting Settings
4. Click to expand Add FAQs.
Click the Add a Question button.
Add a Question and answer (the Automated Response) and click Save. Repeat this for as many FAQs you would like to add to your GMB profile.
Now your shoppers can get the answers to common questions regarding your store without having to contact you by phone or email. This way both you and your customers can save time.
Holiday season is pretty much upon us, which means your stores are busy. Many retailers hire temporary employees around this time of year to help out with increased in store traffic. The problem is that it is very hard to find frontline staff right now. We’ve talked about the current labor shortage before as it’s something retailers around the world are struggling with.
This holiday season is going to be tough if you need extra help but can’t find any. Whether you want to hire long-term or short-term employees, here are some retail recruitment tactics designed to help you attract more help.
Job postings with eye-catching graphics
Just like any other type of ad, making something that catches people’s attention is the way to go. What better way to catch people’s attention than with something eye-catching, out of the ordinary, and light-hearted.
Take a look at this famous McDonald’s recruitment ad. It lets people know in a simple way that you don’t need experience, and that they expect you to make mistakes as well. This makes it let intimidating to those who would consider applying for their first jobs.
Show ads in creative places
Increase retail recruitment opportunities by finding creative ways to let people know you’re hiring. There’s always the standard ‘posters throughout your store’, but you can also get a bit more creative with it.
Place “We’re Hiring” signs on washroom stalls and doors.
Put ads on your product packaging. You can place stickers with QR codes linking to job applications, or simply have a message telling customers that you’re hiring. This way you can even attract the ideal type of employee: someone who enjoys your brand.
Email/text marketing campaigns. If you email or text customers with promotions or newsletters, you can always add in a little section telling them you are recruiting new employees.
Don’t forget tried-and-true storefront placement to easily grab street traffic attention.
Look at flat fee recruitment tools
Consider using technology to hire your retail staff more easily. Platforms such as SWOB use technology make it a lot easier for you to hire store staff as they interact with local talent 24/7 with easy-to-use mobile apps that young workers enjoy using. Many of them have affordable, flat fee options for small businesses for a certain number of positions.
Be clear in your job postings
Connect with your readers and think about who your ideal candidate is. For example, if your ideal candidate is a high schooler who will work part-time on weekends, write more casually and maybe even mention the benefits of working part-time on weekends. At the end of the day, you need to relate to readers to get them interested in working at your store.
Screen for personality vs. experience
In a tight labor market, it’s even harder to hire based on experience or skills. But that may not be the best approach as it restricts your talent pool. Students, new grads or seniors without any retail experience are a great resource if you’re able to put in the time to train them.
The importance here, is focusing on the personality, energy or enthusiasm of the candidate. You can always train a person to use a point-of-sale system or how to run an inventory count. But you can’t easily change a person’s work ethic or attitude. If anything, hiring “green” employees can have the silver lining of being more trainable – there will be less bad habits to untrain.
Check competitive posts
Today’s labor market requires you to be competitive. After all, your job posts are a reflection of your business and what you offer as an employer. Before you post anything, make sure you know what your competitors are offering. This includes everything from benefits, and imagery to the keywords used in your job posts.
Including keywords is a method used to improve SEO (search engine optimization) which determines whether your content shows up in search results online. By including a lot of relevant and local keywords in your job posting, it will be more easily found on search engines such as Google by local candidates in your area. So when you post your job opening, be sure to add phrases or words that are location-based such as mentioning where your store is located or which area you are trying to recruit from.
Post to your Google My Business profile
Don’t forget to post your job openings on your Google My Business profile as well. Not only is this free and will improve your SEO, it will show up in front of people who are already interested in your business since the majority of people check store hours before they visit a store.
Community job fairs
Going to places where potential applicants already are is a great and smart way to promote your position openings. The best part? Many community job fairs are often free for you to attend.
Look online for event listings or reach out to local establishments such as:
Local chambers of commerce
Community and business development centers
Many of these organizations offer free booths to encourage local businesses to hire their students or residents. This is especially true for physical retail stores that are key to keeping local communities vibrant.
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