There is an art to marketing your brand to retail shoppers. Because marketing is constantly changing, you need to adapt your marketing strategy as customer habits change over time. Here are 6 retail marketing strategies that will shape retail marketing over the next decade.
1. Personalized Experiences
A growing marketing strategy is the use of personalized ads and experience. 80% of shoppers reported that they’re more likely to do business with a brand that offers a personalized experience. Additionally, almost half of most customers want to see ads targeted at their interests.
So what is personalized experience? This generally means customizing promotions and discounts to the wants of a specific customer versus a generic message to all customers. Understanding the individual tastes and wants of your customer has never been easier. Modern POS systems allow you to track customer info, as well as their purchasing habits which you can use to create personalized experiences for them. For example, if a regular customer often buys colorful socks, but they have not made a purchase recently, you could send them a personalized in-store offer related to socks to encourage them to visit the store.
2. Visual search
Google’s image search is going to be a game changer in retail marketing. Searchers can upload images onto Google and reverse-search them, finding where others have uploaded the image on the internet. Give it a try here.
This can allow people to see images of a product online, save it, then find easily find stores that sell the item. There is a reason why Gartner said that visual search is one of 5 technologies that will have a great impact on the world of digital marketing in the years to come. It can improve nearly every stage of the buyer’s journey. We predict that marketing strategies that use product images and content with visual search will become common practice within the next 5 years.
3. Strategizing for featured snippets
Featured snippets are short descriptions on websites that help you show up at the top of a Google search. The purpose of a featured snippet is to help users find a quick answer. You have probably experienced it before when you Googled a question and saw a quick answer at the top of the search results. That was a featured snippet.
This feature of Google is especially helpful as attention spans continue to decrease in recent years. Currently average attention spans are only 8 seconds long. This means it is essential to catch someone’s attention quick, or risk losing it altogether.
Featured snippets help reach catch audiences’ attentions quickly, however it can be difficult to get featured snippets. Check out this article on how you can optimize content for featured snippets. It’s worth mentioning that TAKU Retail is the first retail management software to be a trusted Google Partner. TAKU can help businesses appear higher up on Google search results and Maps when people search for you online.
4. ChatGPT and AI Chatbots
You have likely heard about how people are now using ChatGPT to search for information or to learn. But there are an increasing number of ways that AI chatbots can help retailers save time and money including:
AI-generated marketing content. With access to so much data, AI chatbots are an easy way to quickly write content for social media or even the text for marketing campaigns on the fly. Think less writer’s block, and more engaging posts.
Researching product trends for purchasing. ChatGPT’s knowledge is limited at this point, but the advantage of AI is that it will get smarter over time. It’s ability to analyze data from millions of websites makes it more likely to highlight product trends for you faster than searching for them online.
Scheduling tasks, and overall time management. ChatGPT can help you create a daily work schedule and handle time-consuming tasks including things such as performance reports, shift schedules, etc.
Solving problems. Because of the knowledge it has access to, ChatGPT is very good at generating ideas, drafting business plans, and estimating the costs to solve problems for your business. You should still always get secondary advice, but ChatGPT is a good starting point, even if only to check that you’re on the right path.
5. Accessible and inclusive content
This is one of the most underrated of the 6 retail marketing strategies we are touching on today. It’s important for marketing content to be of quality, but what’s the point if it’s not easily understood? Making content more accessible could include adjustable font sizes (or more legible ones), more use of images to convey information for cognitive or reading impairments, and transcripts for videos/podcasts to name a few. The goal is to ensure that as many people as possible can actually engage with your content, and hopefully understand it. Reducing barriers to your content is key and will ensure you can maximize your reach.
6. Metaverse marketing
If you’ve read our metaverse blog post, you’ll know that more and more people are embracing the digital world. Technology will continue to change how humans interact with each other, extending to how they interact with businesses as well. This is why so many retailers are investing into marketing on the metaverse. Read our metaverse post to learn more about how augmented reality (AR) is being leveraged by big brands such as Ikea to enhance their customers’ shopping experiences.
The next decade is going to be an interesting time for marketers and entrepreneurs alike. As new strategies for promoting your business will continue to grab people’s attention, the promotional game is surely to continue to change. Make sure you’re staying ahead of the curve by subscribing to our blog.
With the holidays right around the corner, there is one task that needs to get done before any store holiday closures. You need to update your hours of operation for the holidays on Google My Business (GMB). The last thing you want is for a potential customer to think you are open and head to your store when it’s closed.
So today, we’ll take you through the steps on how to update your holiday hours on GMB. Luckily TAKU has built-in features for updating your store hours. So we will show you how to update your store hours from within TAKU or directly from within GMB.
Updating your holiday hours in GMB
Firstly, sign into the Google account associated with your store’s Google My Business page. This is your store showcase on Google like the example below. To learn more about Google My Business or how to sign up for a GMB account, check out our retail resources here.
Reminder, you will need to be logged into a Google account that has permission to access your Google My Business store profile.
Once you are logged into your Google account, sign into your Google My Business account from the main Google search page. Simply click the menu button next your Google profile picture.
Click that to find your business profile.
Click on Business Profile to bring up the Your business on Googlemenu with the options below.
Click Edit profile. In the new window, click on the Hours tab and scroll down to the section Holiday hours. Click the pencil icon to edit your store holiday hours.
And just like that you can edit any holiday hours for your business. This way, customers searching for you online or on Google Maps will always see your latest hours of operation.
Updating your GMB store hours from TAKU
As long as your TAKU account is integrated to your Google My Business account once, you can update your store hours directly from your POS. This works for both single stores or stores set up with multiple locations in GMB.
Click Settings from the main menu in TAKU.
Click Stores > Manage Stores
Click the View link for the store you would like to edit.
From the Store Details page, click on the Hours tab and add a New Period to add your latest store hours. Don’t forget to click the yellow button to save your new store hours.
Bonus: Adding FAQs to your GMB profile
Do you often get the same questions from customers? For example, do people always ask whether your store is an official reseller of a brand, or if your store has parking nearby?
These types of questions are perfect for the new FAQ (frequently asked questions) section now available in Google My Business. Posting FAQs in your GMB profile will help you avoid answering the same questions over and over again.
Setting up an FAQ on your profile is super easy and can be done in a few quick steps.
From the same Your business on Google menu, click Messages.
Then click the menu button (the 3 dots) on top right corner of the window.
Click Chatting Settings
4. Click to expand Add FAQs.
Click the Add a Question button.
Add a Question and answer (the Automated Response) and click Save. Repeat this for as many FAQs you would like to add to your GMB profile.
Now your shoppers can get the answers to common questions regarding your store without having to contact you by phone or email. This way both you and your customers can save time.
Accessibility is an important feature to have in any business. Around 15% of people around the world live with a disability of some sort. In the US alone, this statistic is 26% of the population – about 61 million adults with a disability. Given the numbers involved, it’s important for retailers to consider whether their operations and products appeal to disabled people’s needs.
Besides automatic doors and wheelchair ramps, there is still a lot that retailers can do when it comes to accommodating disabled people.
Why is accessibility important
As we’ve mentioned, a good portion of the world lives with some form of disability. And as a retailer you want to make it as easy as possible for all potential customers to shop with you. A survey conducted in the UK reported that 78% of disabled people found it difficult or impossible to access most shops and malls. Making stores more accessible to 78% of disabled people is an easy way to increase your customer base and improve sales.
Access for people with disabilities improves access for everyone.
At its core, accessibility in retail is ensuring as many people as possible can easily shop with you. When most people think of making a store more accessible, they often think about making it easier for people who use wheelchairs or canes to access the store. But accessibility can include more than that. It is also about making sure anyone can read the signs in your store, or that anyone can feel comfortable in your store.
The types of accessibility issues
There are a few types of potential accessibility issues your shoppers could have. The common barriers to accessibility are:
Visual: This is for people who have a hard time seeing things, or even those who cannot see at all.
Mobility: This is for people who have difficulty moving around, such as people in wheelchairs or people with crutches.
Auditory: This is for people who have a hard time hearing or cannot hear at all.
Learning and/or cognitive: This is for people who may have learning disabilities such as dyslexia.
It is important to consider whether your store is inaccessible to people who fall under one or more of these categories. Are you doing enough to provide a satisfying shopping experience to these people?
The issues that arise from inaccessible retail
Besides just the financial losses a store can get from inaccessibility there is more to consider. At the end of the day, people with disabilities are still people. We must be empathetic to their concerns and needs.
When stores are inaccessible, people with disabilities are further made to feel like they are not a valued member of society. Just imagine if every time you had to go shopping you had to deal with an obstacle course at the same time. It would make you think that the business does not want you there or is making it as hard as possible for you to be there. Unfortunately, this is the reality many disabled people have to live with.
Some other consequences that can arise from your store being inaccessible are:
Stress & anxiety
Problems getting to certain products or services
This surely makes you ask, how can I make my business more accessible?
How can you make your business accessible
Hopefully you now have a better understanding of what accessibility is. Now we can move on to the most important part – how to actually make your business accessible to more people!
Evaluate your store
The first step is to take some time to assess your store. Are there places where people may have trouble with accessibility? Perhaps a certain aisle is too tight for people to move through easily if they are using a mobility aid, such as a wheelchair. Or maybe some of your signs are hard to read due to small lettering. Even things such as lighting can affect accessibility. Make a list of all of the potential issues within your store so you have an action plan to start.
Understand your region’s accessibility regulations
Each country, state or province has its own rules and regulations when it comes to accessibility. Make sure you do some research into what your region specifies. This will also help you prioritize tasks within your action plan.
Examples of accessibility features
Here are some common solutions to accessibility issues. Keep in mind, these are just a few examples.
Ramps and automatic doors
Large lettering on signage (72pt font is a standard size for more accessible readability)
Wide doors to allow people in wheelchairs or walkers to pass through
Braille on some signs
Comfortable lighting (not too bright but not too dark either)
Using patterns instead of only colors for differentiation for those with poor color vision
Flexibility at the point-of-sale (portable card processing machines or with long cables, ample room at self-checkout stations, etc.)
If you have TVs or screens, make sure closed-captioning is turned on
Include people with disabilities in your marketing
Be open to suggestions from people with disabilities
Now that you know your region’s regulations, and you know what in your store needs work, you can begin taking action.
Once you have core accessibility issues resolved, you can take extra steps to make your customers with accessibility feel more included. Examples of this include:
Offering products which will appeal to people with various physical needs
Quiet spaces to give consumers a break from all of the hustle and bustle in your store. This is very effective for customers who experience sensory overload.
Have magnifying glasses that allow visually impaired people to read smaller texts and labels
Review websites and online stores for sufficient meta information for user navigation (versus just product information) as those who are visually impaired often use audio tools to read aloud online content
QR codes on product labels which will allow customers to inspect product information from their smartphones which have built-in accessibility modes
Hiring employees who know sign language
These extra steps will really help customers with disabilities feel included and accommodated.
Train your staff
While having accessibility features is a great thing, it is important that your staff, the people who represent your business, are also trained to serve customers with disabilities. Making sure that all of your staff are trained in the basics of accessibility etiquette will result in every customer getting the best customer service. You can find some services and products that help with disability awareness/etiquette training here.
Online accessibility matters too
As mentioned above, accessibility doesn’t just stop at your physical store, but extends to your online sales channels as well. A survey in the UK showed that businesses lose a combined £17 billion due to a lack of online accessibility. This highlights the economic importance of making your digital sales channels accessible, beyond it being the right thing to do.
Make sure it is easy to navigate your website and that you include alt-texts on all images and navigation functions (e.g. buttons). Since people with visual impairments use applications to read aloud website content, alt-texts on images help describe and differentiate them to users.
Ensure readability on your website. Use legible fonts, clear color contrast and appropriate font sizes. This extends to captions on any video that may be on your website. Also make sure that you are using headings to organize text content on your site. Having a structure to your text content allows it to be more understandable to users with cognitive disabilities. For more info on web accessibility check out this Hubspot article.
Accessible businesses thrive
The best type of businesses are able to serve as many customers as possible. And offering access to those with disabilities, improves access for everyone. This makes your business more successful and a stronger member of your community. Please take some time as soon as you can to evaluate where you can improve accessibility in your business.
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Invented in 1994, the QR code was originally made so that Toyota could track car parts in their manufacturing process. 28 years later, QR codes have become so much more. In particular, the COVID pandemic helped popularize the use of QR codes in businesses everywhere. Whether you’ve seen it being used by shoppers adding social media accounts or to view a digital menu, it’s an increasingly common tool that retailers can use to speed up service and improve customer experience. Here are 4 different ways QR codes can help retailers.
1. Attract more shoppers to your website
QR codes can look like a complicated barcode but they are actually an image of information. For example, you can store everything from phone numbers and documents to website addresses. But sharing websites and social media accounts is definitely the most common use for QR codes. By adding a QR code to any marketing materials or signage, you are giving shoppers the fastest way for them to access your website or social media accounts. Instead of typing addresses or searching for accounts, shoppers can simply scan the QR code with the camera on their phones and access your information in 1-click.
By making it easier for shoppers to get access to your online storefront and social feeds, you will attract more shoppers to your business. After all, being found online or having an online storefront will not only increase your online sales, it helps drive foot traffic back to your physical store as shoppers have an easy way to stay up-to-date on new product launches, special offers, etc.
2. Sell from your shopfront window
Another way QR codes help retailers sell is to make it easier for stores to sell things from their physical shopfront window. For example, adding QR codes next to products that are displayed in your shopfront window that link to each specific product in your online catalog. This gives shoppers an easy way to scan a product to find out more or even buy online, even when your store is closed. Doing this makes your storefront window more engaging and informative – both of which are important for good customer experience.
3. Get more social media followers
Many retailers today use QR codes to make it easier for shoppers to follow their social media accounts. Since QR codes are scanned as website links, shoppers can easily open your social media accounts with 1 click. Making it easier for people to find your accounts will increase the likelihood that they will follow you. Place these QR codes anywhere customers and business partners can see them (email signatures, profile pictures, in-store signs, counter stickers, etc.).
4. Give fast access to free WiFi
One of the best uses of QR codes is to give shoppers 1-click access to guest WiFi in the store. You can create a QR code that store visitors can scan to be automatically connected to your guest WiFi. This is a special type of QR code that automatically enters the network name and password into an iPhone or Android mobile phone. Shoppers love it as it means no more entering network names or long passwords. It is also better for your network security as you don’t need to disclosing the actual password.
If you want to encourage shoppers to browse, offering free guest WiFi is a great way to get shoppers to stay for a longer time in your store. It doesn’t cost you anything and it’s been shown that shoppers that stay longer in a store buy more things and spend more money.
Scroll down to learn how to create your own WiFi QR code.
How to create QR codes
QR codes are very simple to create. All you need is online QR code generator to make them. When using these platforms, creating your QR code is as simple as pasting the website address you would like customers to open. Then press the generate button, and congratulations you will have just made your first QR code!
A. Standard QR codes
For standard QR codes, we have three recommendations: QR Code Monkey, QR Code Generator and Canva. QR Code Monkey is a great free option. QR Code Generator offers a few more features and even has a premium membership. Canva is our favorite option of the three. Canva is already a very versatile and easy-to-use application for creating designs. Their QR code generator paired with their design tools can allow for some really creative uses of QR codes.
B. WiFi QR codes
The main difference when creating QR codes for WiFi sharing is that the code generator needs to support WiFi information. A good tool for this is QiFi.org which was built specifically for this.
All you need to do is enter the SSID (network name) and password for your guest WiFi network. You may also need to enter the Encryption type, so check your Wi-Fi settings if you don’t already know this. Once all of the information is entered, click Generate to produce the code.
Now you know some ways QR codes can help retailers. Time to start implementing this popular technology to your business. You can follow one of the tactics we mentioned, or get creative and try your own tactic. If you end up coming up with your own QR tactic, please feel free to share it below in the comments!
Are you wondering what “BOPIS” or “clicks to bricks” mean? Are you looking for a reliable list of the top 100 retail terms?🤔
Success in retail today involves an increasing number of technologies and concepts. But who has the time to keep up with new terms when you’re busy running retail stores?
Don’t worry, TAKU Retail has got you covered. Whether you’re a long-time retailer or a new merchant, we’re here to make things easier for you. Don’t waste time looking at questionable resources online.
As former retailers themselves, our founders have prepared a list of the most used retail terms in a searchable, sortable retail glossary. Click below for the only retail dictionary you’ll ever need.
TAKU Retail continues to be the best go-to tool for your retail needs. Besides our retail glossary, check out our free blog resources to find other ways to improve your business. All of our blog posts are written for retail owners.
After several years of restrictions, shoppers are increasingly looking for opportunities to celebrate their lives. While many retailers make a significant portion of their sales at the end of the year, there are a lot of other seasonal holidays that can help to spread out sales throughout the year.
If you’re looking for merchandising ideas and sales opportunities, consider adding some of the following celebrations this year to your retail holiday marketing calendar.
Black History Month (February)
Lunar / Chinese New Year, Asia
Note that this holiday follows a lunisolar calendar. Therefore the timing of the holiday changes every year and can start any time from the end of January to mid-February. It is usually a 3 week festive period with the first day being celebrated as the New Year day. For the New Year day in the Gregorian calendar until 2031, you can refer to this website.
Super Bowl Sunday (February 13)
Valentine’s Day (February 14)
President’s Day (February 21)
Mardi Gras/Shrove Tuesday (March 1)
St. Patrick’s Day (March 17)
International Women’s Day (March 8)
Daylight Savings Time begins (March 13)
Spring Break/March Break (March 14 – 18)
White Day, Asia (March 14)
Holi Festival (March 18)
First Day of Spring (March 20)
April Fool’s Day (April 1)
Ramadan begins (April 2)
Note, this holiday is also dependent on a lunar calendar
National Pet Day (April 11)
Tax Season (April 15)
Good Friday (April 15)
Easter (April 17)
Passover (April 15 – 23)
Earth Day (April 22)
Wedding Season (May)
Graduation Day (May)
Ramadan ends (May 2)
Note, this holiday is also dependent on a lunar calendar
Eid al-Fitr (May 3)
Note, this holiday is also dependent on a lunar calendar
Cinco de Mayo (May 5)
Victoria Day, Canada (May 23)
Mother’s Day (May 8)
Memorial Day, US (May 30)
Pride Month (June 1- 30)
World Environment Day (June 5)
Father’s Day (June 19)
Juneteenth, US (June 19)
Summer Solstice (June 21)
Canada Day (July 1)
US Independence Day (July 4)
Islamic New Year (July 29 – 30)
Back to School season begins
Back to School season ends
Labor Day (September 5)
Grandparents’ Day (September 11)
National Hispanic Heritage Month (September 15 – October 15)