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Small Business Week Feature

Small Business Week Feature

In recent years there has been a steady increase in the number of small businesses. According to Statistics Canada, over 41% of GDP in recent years has been generated from small businesses. Ontario alone has over 400,000 independent businesses. For Small Business Week, we wanted to shine a spotlight on small businesses we have worked with and share their stories with you.

Ruffin’s Pet Centre (Tillsonburg)

Ruffin's Pet Centre (Tillsonburg)

Ruffin’s Pet Centre (Tillsonburg) is the largest pet store in Tillsonburg and sells a variety of pet products such as pet food, aquariums, and pet toys. They are known for their excellent customer service and attention to detail. Google reviews of Ruffin’s Pet Centres also show that they are always willing to go the extra mile for their customers.

When the COVID-19 pandemic started, Ruffin’s needed to find a way to quickly showcase their products online for store pickup. Because pet food is so bulky, traditional e-commerce solutions that focused on ship-out were not suitable. To stay profitable, Ruffin’s Tillsonburg started selling their products online with TAKU but only for local store pickup. By using TAKU eCommerce, Ruffin’s Tillsonburg is now able to offer pickup at the store within 30-minutes and direct shopping right from Facebook Shop and Instagram Shop.

Read more here


Kam Wai Dim Sum

kam wai dim sum

Kam Wai Dim Sum is a Vancouver-based dim sum wholesaler, in-house deli, and retailer. Though they work with T&T Supermarket to bring the joys of authentic dim sum beyond just their community, they also treasure the connections they have forged with their local community. They are proud to keep their dim sum affordable for locals as well so that people always have access to quality dim sum.

Read more here


Hutchings Farm

Hutchings Farm

Hutchings Farm is a local, family-run farm based in Pefferlaw. They harvest garlic, eggs, vegetables, and so much more. They are a hub for local farm goods and are known for their friendly service and fresh products. Since moving online with TAKU eCommerce, they have been able to offer a 24/7 catalog to their customers and to organize easy pickup options for their customers.

Read more here


Want to read more about how we’ve helped local businesses?

Asian Heritage Month Feature

Asian Heritage Month Feature

For Asian Heritage Month, we wanted to highlight one of our favorite clients: Kam Wai. They are an Asian-owned frozen dimsum wholesaler and deli based in Vancouver. 

Papa Liu first opened Kam Wai’s doors in 1990 in the heart of Chinatown (downtown Eastside of Vancouver) because of the demand for good quality dimsum in BC’s growing Asian population. At present, Kam Wai is now one of the largest dimsum wholesalers in British Columbia and supplies frozen dimsum to major retailers such as T&T Supermarket. 

“Cantonese food is meant to be shared.”

Despite their growing business, Kam Wai keeps their pricing modest because they want to keep their dimsum affordable for their community. TAKU Retail helped make their menu more accessible by offering multi-language options so that non-native English speakers were able to understand the menu and itemized receipts.


Since renovating and implementing TAKU Retail, Kam Wai has almost doubled their daily sales. Director of Marketing of Kam Wai, Nick Sommer says that TAKU Retail’s inventory management made it easy for them to track and analyze daily sales. For Kam Wai, this means being able to keep tabs on what is selling well and to keep offering their dimsum at affordable prices. 

dimsum kam wai vancouver bc canada taku retail street food

“Yummy in the tummy, faster than fast food”

Kam Wai customers post positive reviews across different social media platforms. This is partially because of the easy and quick checkout process. TAKU Retail’s line-busting features help Kam Wai staff handle a high volume of orders efficiently in their busy store.

Increase Retail Store Foot Traffic with Google Local Inventory Ads

Increase Retail Store Foot Traffic with Google Local Inventory Ads

Google Local Inventory Ads (LIA) significantly increase retail store sales by turning nearby shoppers who are searching online into in-store customers.

River IslandBest Buy, and Williams-Sonana Inc. are examples of retailers who have successfully leveraged Google LIA together with their POS systems to grow foot traffic and sales. Now, smaller retailers have the chance to do the same with a minimal budget. 

Keep reading to find out how you too, can take advantage of this opportunity to increase your retail sales.

Local and Mobile Searches Lead to In-Store Purchases 

There are two factors that make Google LIAs so effective:

For retailers, this means that there is a lot to be gained by being easily found online. The challenge then becomes figuring out how to give target shoppers the answers they are looking for at the exact moment that they are searching. 

This is where Google Local Inventory Ads come in. 

Google LIAs helps store owners succeed in these micro-moments – by capturing shopper intent and most importantly, the sale.  

What are Google Local Inventory Ads (LIA)? 

Local Inventory Ads showcase product and store information to nearby shoppers who are searching on Google. They are different from traditional Google ads as they are designed to drive shoppers to your physical store. While users also have the option of purchasing online (if you have an e-commerce store), LIAs are meant to attract nearby users and only show when a shopper is within a certain range of your store. 

When shoppers click on an ad, they are taken to the local storefront page which can be either a Google-powered product listing or your own e-commerce site. Here, they can view other in-stock merchandise as well as important store information such as business hours, directions, current promotions, and more. 

Below is an example. 

laundry detergent google search

When I search for “laundry detergent near me”, Local Inventory Ads  appear next to the search results. Both Canadian Tire and the Home Depot are currently running LIA campaigns for laundry detergent (pointed out in red below). 

I know that at Canadian Tire and the Home Depot, the items are definitely in stock because of the “in store” label. 

Google LIA example

How do Local Inventory Ads Work?

Let’s take a look at the example below. 

Canadian Tire is looking to increase foot traffic to their physical stores. 
So they’ve purchased Local Inventory Ads hoping to target local shoppers like me. They’ve set up a Google Shopping campaign that showcases ads to shoppers within a 45 km radius.

google local inventory ads

As you can see above, I’ve made a search on my mobile phone for a ceramic stove top-cleaner. Like most people (87% of shoppers), I frequently turn to a search engine as a resource for product information.  

By looking at the search results, I can see that Canadian Tire has what I need in stock and the closest store is only 2 km away. 

I decide to head to the store because I am certain that they have the product that I need. A store associate is able to tell me more about the product in-store and even recommends I try out a surface scraper. After my conversation with a store employee, I’m happy to purchase both products. 

Key Benefits of Google Local Inventory Ads 

1) Promote In-stock Inventory: 41% of shoppers wish that retailers would do a better job at sharing inventory information.

LIAs let local shoppers know that you have the items they are looking for – at the exact moment that they are searching for it. The ads even create a sense of urgency and encourage shoppers to act by letting them know when certain items are low in stock. 

2) Advanced Geo-targeting Capabilities: Target local shoppers who are actually nearby the store and are looking to purchase. Advanced geo-targeting capabilities allow retailers to reach target shoppers within a certain km radius.  

3) Measure Campaign Results: See how your ads are impacting your bottom line. Monitor the effect LIAs are having on foot traffic and in-store sales – and adjust your campaign bids accordingly. 

4) Gain a Competitive Edge as an Independent Retailer: In the past, Google LIAs were only available to national retailers. But now, independent retailers have the ability to run high-performing ads on Google with a minimal budget. For as little as $150-$300 per month, store owners have the ability to drive local foot traffic and increase store sales.

5) Automatic Ad Optimization: To minimize marketing costs, LIAs automatically turn off when products sell out. Not only does this benefit your bottom line, it also results in a better shopping experience for your customers.


To learn more about how your retail store can easily implement Google LIAs to increase foot traffic and in-store sales, click here

#google #localinventoryads #retail #onlinesearch #foottraffic #physicalretail #retailstore 

Sell More: A Google Integration for your Retail POS

Sell More: A Google Integration for your Retail POS

A point-of-sale system is an essential tool for retail stores; from speeding up the checkout process to simplifying inventory management, store operations become more efficient with a retail POS software.

But a good retail POS system can help you do much more than just manage your store operations or track sales history – it can also help you sell more. 

Selling More on Autopilot

More people are searching online prior to buying (or “pre-shopping”) than ever before. According to Google: 

  • 3 out of 4 shoppers use a search engine to find a business
  • 7 out of 10 people made a purchase from a business they found using a search engine

Which means that getting your retail store to show up on Google is necessary in order to drive foot traffic and increase store sales. This is where integrating Google to your retail POS comes in.

3 Benefits of Integrating Your Retail POS with Google My Business

1) Be Found on Google

Google My Business profile

Building a strong online presence on Google starts with your store’s Google My Business listing. 

Google My Business (GMB) is a free online listing service. It ensures that your store shows up in online local searches and lets you manage how your retail store appears in both Google Search and Google Maps.

Here are a few reasons why GMB is so powerful:

  • GMB listings dominate the first page of Google search results 
  • ​They appear based on a viewer’s actual location
  • They appear in local searches for business types on both Search and Maps (for ex: if a user searches for “pet stores”)

A direct GMB integration allows you to set up and manage your Google My Business listing right from your retail POS software. Not only does this reduce the time and effort required to set up a listing, it also helps your store appear higher up in Google Search and Google Maps when local shoppers make relevant searches to your business.

2) Advanced Targeting with Google Local Inventory Ads (LIAs)

With automated POS integration to Google, retailers now have the power to reach out to shoppers when they are near one of their stores.

By running Google Local Inventory Ads (LIAs), stores are able to drive in-store sales with online product ads that allow retailers to attract nearby shoppers at the right moment – when they are ready to buy!

Not only do LIAs only show when local shoppers are within a certain distance from a store, with an automated POS integration, LIA ads run directly from your POS and only show when products are in stock. This means that LIA ads automatically turn off when products sell out to help minimize your marketing costs. LIAs even encourage urgency by letting nearby shoppers know that stock is low and that they need to act.

According to Google, shoppers prefer and act on location-based ads:

While LIAs were only available to national retailers in the past, with the TAKU-Google LIA integration, even independent stores can now run

high-performing and affordable ads for all of their products. TAKU POS will handle the entire basic campaign – which means that merchants can start running products online with only a few clicks. Set your daily budget and the geographic area you wish to target and you’re set! There’s no need to manually input or upload product information to Google.

3) Free Online Product Showcase

Even if you’re not ready to buy digital ads yet, the TAKU-Google integration helps you showcase what your store sells online to shoppers. By using Google’s “See What’s In Store” feature, your in-stock products will be visible underneath your GMB listing. This feature is automatic and completely free to merchants using an integrated POS. 


Give shoppers an additional way to discover what your store sells.

Join the beta for TAKU POS today to see what it’s all about.

#googleintegration #retailpos #cloudpos #marketingintegration #posintegration #sellmore #retailmarketing #foottraffic 

Retail Marketing: 3 Digital Marketing Tactics That Drive Foot Traffic

Retail Marketing: 3 Digital Marketing Tactics That Drive Foot Traffic

Are you looking for a cost effective tool to drive footfall to your store? 

Then you should consider targeting shoppers online with digital marketing tactics. 

The Importance of Digital Marketing for Retailers

Many retailers disregard the importance of digital marketing. In fact, only 44% of local retailers have claimed a Google My Business Listing

If you are not making use of digital marketing tools, you are missing out on a huge chunk of customers! 

Shoppers are now searching for retail businesses like yours online. According to Google:

  • 3 out of 4 customers now use a search engine to find a business. 
  • 7 out of 10 customers made a purchase from a business they found using a search engine. 

This is why digital marketing strategies are essential for retailers who are looking to drive foot traffic and sales. 

To learn more about the benefits of digital marketing for retail stores, click here

Below are three strategies you can leverage to build an online presence and attract more shoppers. 

3 Online Marketing Tactics that Increase Foot Traffic 

1) Local Directory Listings 

local seo

Local search results present a huge opportunity for retail stores; according to Google, 80% of people now use a search engine to find local information. 

This is why local directory listings are so valuable to retailers as a digital marketing tool – they help optimize your retail business for local search (or local SEO). In simpler terms, they help you be found locally by making your retail store appear in search results. 

Directories feature business information such as your address, contact information, store hours along with other useful features such as customer reviews, images, videos, and preferred payment options. 

Not only do local directories help you appear higher up in search results – they also help your business stand out among big box stores and online retailers. 

As mentioned above, most retail stores haven’t optimised for local search while online competitors can’t compete with your store locally. Meaning – there is a competitive edge you can gain by focusing on local SEO. 

To learn more about the basics of SEO, click here

The following are some online directories that will help you get noticed in local search results:

  • Google My Business
  • Yelp 
  • Yahoo Local 
  • Bing Places for Business
  • MerchantCircle
  • Yellow Pages
  • Foursquare
  • Manta
  • Angie’s List
  • Citysearch

2) Buy Online, Pick Up In-store (BOPI) 

shopper buying online

Buy Online, Pick Up In-store or BOPI (also commonly known as click and collect) takes advantage of consumer shopping habits to drive foot traffic. 

This omni-channel strategy draws on the fact that shoppers prefer to see the physical product in person but want the convenience of browsing online. In a recent survey, 50% of shoppers stated that they decided where to make a purchase based on whether a store offered BOPI options

BOPI is increasing in popularity as more and more retailers are adopting the strategy in order to remain competitive in the age of Amazon. And it is a tactic that seems to be working – according to the Business Insider, 68% of US consumers have made multiple click and collect purchases

Retailers adopting BOPI strategies are also reaping the benefits – 85% of shoppers made additional purchases when picking up an order in-store

To summarize, BOPI drives foot traffic while offering several advantages to retailers including: 

  • Higher rates of impulse purchases  
  • Decreased shipping costs 
  • Lower return rates
  • Satisfied shoppers

3) Google Local Inventory Ads

foot traffic

Google Local Inventory Ads are one of the most important digital marketing tools that retailers can leverage to drive foot traffic. This is because LIAs give retailers the unique ability to display a store’s in-stock merchandise –  at the exact moment that a relevant local search is made.

According to Google, shoppers prefer and act on location based ads

When a shopper makes a relevant product search, and that product is available at a local store, they will be shown a local inventory ad with an “in stock” label.

Once that shopper clicks on the ad, they will be taken to the Local Storefront page. Here, they will be given more information about the product and your physical store including other in-stock inventory, current promotions, store location, and hours. 

So by implementing Google LIAs in your digital marketing strategy, you will be able to target local shoppers and drive relevant traffic to your store! 


We hope you found this article helpful!

Would you like to learn more about how to increase your retail store’s online presence? 

Good news- we are hosting a breakfast seminar exclusively for GTA store owners! We will be discussing how you can attract more local shoppers with POS technology among other important topics. To learn more about the event and to register, click here.

#digitalmarketing #foottraffic #builtforretail #increasefootfall

The Importance of Google Reviews for Retailers

The Importance of Google Reviews for Retailers

Did you know that 90% of shoppers read online reviews before visiting a business

This is where Google comes in – Google My Business (GMB) is one of the post popular online review platforms on the web. When managed correctly, GMB reviews can have a huge impact on your retail business’s bottom line!

So keep reading to find out how your retail store can benefit from Google Reviews. 

Advantages of Google My Business Reviews

1) Improve Your Online Visibility (SEO) on Google 

Google wants to deliver the most relevant and beneficial content to its users. In order do this, it takes many factors into consideration – mobile responsiveness, content quality, a secure website, link building, keyword optimization etc. 

However, when it comes to local search ranking, customer reviews are one of the most important ranking factors. Google even confirms this!

According to Google,  “Google review count and score are factored into local search ranking ; more reviews and positive ratings will probably improve a business’s local ranking. ” 

You’ve probably noticed that when you search Google for a local store or product, the business listings with more reviews and higher ratings appear in the “Local 3 Pack”. 

For example, when I searched for “pet stores in my area”, one of the factors highlighted by Google are customer reviews – indicating that it is an important ranking factor. You can see that the top 3 positions are occupied by stores with 1) a higher rating and 2) a large number of reviews. 

pet store GMB listings

This means that by focusing on customer review management, you can improve your store’s presence in local search results. This in turn, will increase click-through rates to your website and drive more local traffic to your store!

2) Build Trust and Credibility Among Target Shoppers 

Word of mouth has always been an incredibly powerful and beneficial marketing tool used in business.

This is because shoppers value the opinions of those around them – owing to the trust and credibility that exists in those relationships. So whether it comes from a family member, friend, acquaintance, or co-worker, store and product recommendations are taken in high regard.

The difference now however, is that rather than asking someone they know for a recommendation, shoppers can just go online!

In fact, 78% of people trust online reviews as much as personal recommendations

And that’s why customer reviews play such an important part in your online marketing strategy. By establishing trust and credibility among target shoppers, you build a good reputation.

A good reputation will set you apart from your competitors, boost your online visibility, and ultimately increase your sales.

retail customer

3) Get Useful Shopper Insight and Feedback 

Google My Business reviews give retailers another advantage – they provide valuable shopper insights which can be used to improve business operations. 

Let’s put it this way – your retail business will make more money if your shoppers are happy. 

But how do you keep shoppers happy? And how do you know what they like or dislike about your retail business? 

By asking for customer feedback! 

That’s why each Google review you receive should act as an insight as to what your business is doing right or wrong. 

Keep in mind that top performing retailers are constantly looking for ways to improve shopper experiences. With reviews, your target shoppers are telling you exactly what they like, hate, and ultimately –  what needs to be changed.

By actively seeking feedback, you can observe what is working for your shoppers and what is not. This way, you can adjust your business operations to make your store’s customer experience the best it can be. At the end of the day, this will lead to better business and more sales. 

customer review ratings

Google Reviews Lead to Store Visits 

By now, you should have a good idea of why Google Reviews are so important. In short, Google reviews provide small retail businesses the tools to build their online presence, establish authority, and understand customers better. In turn, these factors lead to more foot traffic and higher revenue.

So reap the benefits of Google reviews today by implementing strong customer review management in your business strategy!

shopper in store

We hope you found this article helpful!

Would you like to learn more about how to attract local shoppers on Google? 

Good news- we are hosting a breakfast seminar exclusively for GTA store owners! We will be discussing how you can attract more local shoppers with POS technology among other important topics. To learn more about the event and to register, click here

#googlereviews #googlemybusiness #retailmarketing #onlinepresence #increaseretailsales #builtforretail