Are you wondering what “BOPIS” or “clicks to bricks” mean? Are you looking for a reliable list of the top 100 retail terms?🤔
Success in retail today involves an increasing number of technologies and concepts. But who has the time to keep up with new terms when you’re busy running retail stores?
Don’t worry, TAKU Retail has got you covered. Whether you’re a long-time retailer or a new merchant, we’re here to make things easier for you. Don’t waste time looking at questionable resources online.
As former retailers themselves, our founders have prepared a list of the most used retail terms in a searchable, sortable retail glossary. Click below for the only retail dictionary you’ll ever need.
TAKU Retail continues to be the best go-to tool for your retail needs. Besides our retail glossary, check out our free blog resources to find other ways to improve your business. All of our blog posts are written for retail owners.
In addition to store pickup, merchants can also offer ship out fulfillment options. When we talk about ship out, we are talking about local delivery and third party shipping.
So, while it is definitely possible to sell online without offering delivery. If you’re able to add shipping to your operations, setting it up in your online store may be easier than you think.
Let’s take a look at both fulfillment options and review how they can provide added convenience for you and your shoppers.
What is local delivery?
Local delivery refers to fulfilling orders in the same area (same town, city or region) that your retail business is located in. How it works is simple. Customers buy your products online, and someone hand delivers the orders straight to their doorsteps.
With local delivery, a business can either choose to deliver the orders themselves or use an on-demand delivery service such as Uber. Local delivery is different from regular third-party shipping because it often does not require as much packing materials and the delivery time can be much faster. And, of course, the fees charged by on-demand delivery services are the highest.
Regardless of who is handling the local delivery, it’s important to remember that it needs to be done efficiently for it to be cost effective, as it can be expensive if you’re hand delivering products even using your own staff.
Local delivery has been particularly popular since the pandemic started as merchants have been able to keep existing store staff on payroll by assigning them to make nearby deliveries when store traffic is down.
How to set up in-house local delivery.
From your TAKU eCommerce control panel, click on “Shipping & Pickup”.
Click “Set Up Local Delivery”.
Choose which rates you would like to set up. Decide on your preferences for:
Conditional free delivery
Enter the name for this delivery option as well as a description for your customers. This is the name that will be visible to shoppers during checkout in your online store. If you choose to add a flat or custom rate, set up your rates.
If needed, you can limit availability to only store operating hours in order to make this delivery option available on certain business days or hours of the week.
You can click on “Limit Availability by order subtotal” to specify a minimum order subtotal to make sure that you only offer local delivery on orders over a certain dollar value.
Click on “Set delivery zone” and choose “zone on map” or “advanced settings” to make sure you aren’t offering local delivery beyond a certain area.
Add an order fulfillment time. This will be how much time you need to prepare the online orders you receive. For example, 1 business day or a daily cut-off time for next day delivery.
Local delivery with time picker
Since the start of the pandemic, local delivery has been in high demand with shoppers. But if you’re managing local delivery yourself, you want to be efficient with how you manage your deliveries. It is costly for any store to deliver to local shoppers everywhere at the same time.
This is why we offer the option for stores to ask shoppers for both, delivery dates and times at checkout if they choose to use store pickup. You can now offer delivery time slots during the specific times you will be delivering in a given area. For example, you can offer free delivery to addresses within 1km and offer delivery to areas outside of this free zone only on specific days. This way, you and your staff are only delivering orders area by area which is both more cost effective and sets the right expectation for shoppers.
Third party shipping
Many retailers going online for the first time often think that shipping out is the only way to sell online. However, many successful online merchants will pick and choose the products they offer for shipping. They also use shipping strategies to increase their profitability and stand out from competitors.
4 things that affect the cost of shipping
1. The package weight and dimensions
Carriers such as FedEx, UPS and USPC calculate shipping costs based on weight or dimensional weight of products. This is something you want to think about before selling a product online. With TAKU eCommerce, it’s possible for you to specify the shipping method for every product. This means that you can offer only store pickup and exclude ship out options for products that are too fragile or costly to deliver.
2. Delivery location
Shipping costs will vary depending on destination. For example, if you offer shipping to remote locations or internationally, shipping fees will naturally be higher.
3. Delivery times
Some shoppers may want to pay for expedited shipping for faster delivery. This option is usually calculated and offered automatically by the carrier you choose to use based on availability for the destination.
4. Value of shipped goods
If your products are of high quality or higher value you may want to insure your shipments which will again increase your shipping costs.
While shoppers always prefer flat shipping fees (where free shipping isn’t available), TAKU eCommerce also gives you the option to charge shoppers the actual cost including things such as insurance if you use the integrated shippers in the system.
Different shipping strategies you can use
1. Free shipping
Shipping fees are the number one reason behind abandoned shopping carts. If you can afford it, consider offering free shipping to increase sales on your online store. It’s best to offer free shipping on products where you make more profit but do not often require extra packaging or handling. You can also offer free shipping only on products that are being shipped locally, as the cost for local orders will not be as high.
To make up for shipping costs, you can increase the price of your products slightly or you can set a minimum order size to ensure that the orders are worth accepting.
2. Charging exact shipping cost
Retailers using mainstream shipping services for example USPS, FedEx, UPS or Canada post, can charge shoppers the actual cost that they’re being charged by these carriers. E-commerce platforms such as TAKE eCommerce allow merchants to receive automatic online shipping rates from carriers directly during checkout. Depending on the shipper, it may be possible to add additional features such as Signature Required, Proof of Age Required, etc.
If you need more complex calculations for shipping costs, consider using tiered rates that you can base off of order subtotals or order weights.
Remember that you also have the option of manually adding the carrier’s shipping rate for various order weight ranges if you’re using a carrier that is not already integrated with TAKU.
3. Flat rate shipping
Flat rate shipping is best for retailers who deliver products themselves, or sell products of similar weight or size. For example, merchants can charge 10$ for every local delivery from their store. Many merchants will use flat rate shipping even when their shipping costs aren’t the same to make it simpler for shoppers. In cases like this, the idea is that you may not always cover the cost of your shipping. But on average, it should even out as you will get larger orders and smaller orders that will cost you less.
Many stores consider shipping costs to be an indirect cost of business now. This is similar to how you would think of marketing to sell online.
We hope that you have enjoyed our blog post and video series. For more information on how you can take leverage your physical store to sell online easily, please visit our blog or follow us on social media.
Take a look at our other steps by clicking one of the chapters below!
Now that you have successfully taken payments and orders online, the next step will be offering store pickup for your online orders. Step 4 focuses on why setting up store pickup is more cost-effective for retailers offering e-commerce.
In this blog post, we’ll cover how you can offer store pickup as an easy way for your local customer to get the products they order online quickly, and at a lower cost to you.
Benefits of offering pickup, to both retailers and customers.
Store pickup gives customers the option to buy the products online and stop by your store to pick up their order. With store pickup, staff place prepared orders in a specific store pickup area or place them right into customers cars outside.
Compared to in-store shopping, store pickup allows retailers to continue selling even when people aren’t allowed in the store. During the pandemic, this allowed stores to reduce contact, making it a safer option at the time.
Some people might ask, “Why offer store pickup when shipping is available?” but there are some major benefits to both retailers and customers including:
1. Reduced cost and waste.
As a retailer, you save on the shipping and packing costs including both materials and the time for staff to pack orders when you offer store pickup. This helps to keep costs down for shoppers since you don’t need to buy packing materials, charge delivery fees to cover your costs or offer free shipping, and shoppers don’t need to deal with all the waste created by shipping cartons, etc.
2. Fewer lost sales
Shoppers expect free shipping today with online shopping, but stores can only cover the cost of it when orders are above a certain size. Yet having a minimum for free shipping makes shoppers more likely to not complete checkout online. Pickup allows you to reduce, or get rid of online order size minimums. This will increase the chance that every shopper buys something. Similarly, customers that pick up in store are more likely to buy other things when they are already in the store.
3. Selling bulky or fragile items
Even if a store sells mainly large or delicate products that are not suitable for delivery, you can still offer online ordering to your customers if you offer store pickup during online checkout.
4. Faster turnaround time
Even before the Pandemic, shipping delays were a problem, especially during peak periods. Given the overall increase in e-commerce and the ongoing labor shortage, this has only gotten worse. Store pickup gives merchants the ability to turn around local orders faster. There’s no packing involved and nearby customers can get products they need faster, even while supporting their own local main street stores.
5. Reduced returns
While there are more tools available now to help shoppers buy online, e-commerce sales continue to have a higher percentage of returns versus in-store sales. Store pickup is one way to reduce costly returns. This way, merchants can avoid extra shipping costs and damages during the return shipment. Shoppers are less likely to return items they have already checked when they pick up in store.
6. More flexible payment options
Online processing fees are usually more expensive than in-store payments using card terminals. While getting upfront payment is useful to reduce the risk of the customer not showing up, an omnichannel platform such as TAKU will also allow stores to offer in-store payment during store pickup. Not only does this lower the cost of payment processing, offering in-store returns or exchanges on online purchases can help to reduce the extra processing costs of refunds too.
7. Supporting local businesses
E-commerce has been a great innovation, but the real benefit for small business comes when it is easily offered with store pickup to give local merchants an advantage compared to larger competitors who often cannot match nearby stores for speed and service.
How to start offering store pickup with TAKU.
Using TAKU as an example, here is how store pickup works once you have products and payments set up in your system:
Add a pickup option in your online store. TAKU eCommerce gives retailers the option of displaying pickup dates and times at checkout. Make sure to include pickup instructions including how and where customers can pick up their orders. Don’t forget to include the store phone number and what ID is necessary to verify the order.
When a customer places an order on your website, the customer can now select a pickup date and time.
Once an order is finalized, you and your customer will get notified about the order. Depending on when the customer is scheduled to pick up his or her order, you or your staff can start preparing the order. TAKU has a built-in packing list for staff to easily pick orders
If you’re using the scheduled store pickup feature, you just need to have the order ready for the confirmed date and time. Otherwise it’s always recommended for you to notify the customer when their order is ready for pickup by changing the Fulfillment Status within TAKU to Completed. Once that it done, the customer will automatically get a notification that the order is ready and your Delivery Status will change to Ready for Pickup.
Make sure that you have clear signage at you store to direct customers to your store pickup area. If your pickup area is unmanned, include instructions for your pickup process.
Remember to remind shoppers about your store pickup person verification policy so they are ready with their IDs if necessary.
If you are limiting exposure and there is parking nearby your store, you can offer the option for staff to bring orders out to customers’ cars.
Hopefully this blog post has helped to explain the many benefits of offering store pickup. Don’t forget to check out the next blog post and videos in our series which covers how local delivery and shipping works with online stores.
Check out our other steps on moving your store online by clicking on the buttons below.
As Spring is finally here, people are going to be heading outside much more often, especially after the last several years. With increased foot traffic outdoors, retailers should be looking for ways to bring some of that foot traffic into their own stores. If you are a retailer, you may be wondering: “How can I attract more local shoppers?” Well, in this article, we’ll go through how brick & mortar businesses can attract more shoppers.
Exciting in-store experiences to attract more shoppers in store
In-store experiences have definitely become more common. People today are always looking to participate in new experiences. Here are some ideas for interesting experiences you can curate for your consumers:
1. Photo ops
Set aside a small space in your store (or even outside your store) where customers can take photos and share their visit on social media. This space should get customers excited. Some ideas include: a chalkboard with some unique art related to your business, a custom neon sign, or even an installation of some beautiful plants along with some decoration. Get creative here, and allow your brand to shine through. Don’t forget to put up photos of other shots for ideas.
The pictures your customers take will end up advertising your store for free through the customers’ social media posts. It also creates a positive association between your brand and the consumer.
Reminder: Offer a small incentive to get shoppers to tag you in their posts. Tagging is important to increase visitors to your social media accounts.
2. In-store events
Another way brick & mortar shops can attract more shoppers is through exciting events in store. By events, we don’t mean things like sales and promotions. Although those can be effective, we recommend running events such as: lessons/classes in something related to your business, having an expert in your industry come in and host a seminar, or the reveal of a new product line.
Make sure that the event you are hosting provides value to your business. The event should be related to the industry your business is in, but not something you already offer in some way.
For example, a vacuum shop could host a seminar on how to go about spring cleaning. The vacuum store doesn’t offer spring cleaning services, but people who are planning their spring cleaning will most definitely be using vacuum cleaners. So offering them a guide on how to effectively go about the cleaning will give them an added benefit and encourage the purchase of a new vacuum.
Even if they don’t end up purchasing a vacuum, this event will still bring them into the store, but more importantly the event will allow the customer to perceive your brand as the expert on cleaning. Now they will be more likely to think of your store when considering their next vacuum purchase.
3. Partner with others to host pop-in shops
Another way to increase foot traffic in your store is to host pop-in shops for other businesses. This works best when the other businesses are related but not directly competitive to yours. Simply designate a spot in your store to host another small business’s pop-up stop to offer items that help sell your own products. For example, a bakery shop could host a pop-up shop for a small artisan jelly business or a coffee shop could host a pop-up donuts business.
Attract more customers in store through low cost merchandising tactics
Retail merchandising is key to creating a positive customer experience. A strong merchandising strategy brings the products to your customer rather than the other way around. Here are some modern merchandising tactics your business can use to engage your customers.
1. Storefront Window Display QR codes
A cost efficient way to attract more customers in your store is to use QR codes in your window display. This allows them to be accessible to everyone passing by. These QR codes allow anyone with a mobile device to easily learn more about your products, even when your store is closed.
QR codes are easily changeable which allows you to regularly update them every time you change your window display.
A way to modernize your store merchandising strategy is to use signs to cross-sell other products. Most in-store signs today take up space but only promote one specific product. Add cross-selling signs allows you to use the same amount of space but promote multiple products at once. Simply merchandise products together that are known to be bought together and create a sign that presents that to your customers.
Adding signs that say “Buy this if you like this” or “This goes great with this” is simple, but it’s enough to draw attention to other products.
3. Highlight your Google profile & Google Reviews
Another way brick & mortar shops can attract more local shoppers is to highlight popularity and your Google reviews. Google prioritizes local businesses when nearby shoppers search online. Make sure that your Google store listing has accurate information including your address, store hours, etc. A good omnichannel system will be able to easily manage this information for you.
Highly engaged reviews are important for new customers that have never visited your store. A sign at the front of your store stating “ Google best seller” or a good quote from a Google review would attract new customers into your store. Some ideas include:
Printing out users’ reviews and placing them near the product
Placing a sign at the front of your store with the products that are gaining the most recognition on Google
Putting up a sign that offers an incentive for shoppers to leave reviews
Omnichannel to attract more shoppers
Retail stores that sell in-store and online use omnichannel software to easily turn online visits into bigger in-store sales. Omnichannel software is what allows retailers to offer real-time inventory and BOPIS (Buy Online, Pickup In-Store or what is sometimes called Click & Collect) to customers without any manual work. With the right system, customers can place orders online and pick up in stores when the same system notifies them that the products are ready.
1. Real-time stock availability
Showing real-time store stock levels online allows customers to see real time stock availability so they won’t be disappointed when they get to the store. A positive shopping experience encourages returning customers. Using a tool such as TAKU’s built-in integration to Google or to your own online store lets you easily showcase your available store products online without any effort.
2. Buy online pickup instore (BOPIS)
Customers love to shop online but don’t love the shipping costs or the amount of packing materials used to send products out. By allowing them to pick up their order in store it solves their problem while also creating an opportunity for your business to upsell, lower merchant processing fees and reduce return rates.
BOPIS reduces the friction between your online store and your in store experience for happier shoppers. And using the right all-in-one technology will increase sales while reducing the operational costs of fulfilling from the store.
Attract more customers by offering In-Store Exclusives
In-store exclusives are a great way to attract more nearby shoppers. Local customers are willing to shop in person instead of online if there’s a strong value-add. You can give your customers this reason by offering in-store only exclusives. Here are a few in-store exclusives you can offer:
In-store only promotions/deals
You can create an exclusive feeling for your in-store shoppers by implementing promotions and discounts offered only with an in-store purchase. This is where your store can offer any promotion or deals worth sharing. Some examples include:
Offering some products only in store
Grouping bundles of your products and selling them as a combo
Giving coupons that can only be redeemed in your retail locations
Creating a seamless shopping experience for your store has never been easier with TAKU. Besides running all of your in-store and online sales in one system, our built-in free Google listings allow you to easily advertise your real stock availability to nearby customers. TAKU Retail can also help you easily integrate BOPIS into your business. If you want to learn more about it, click the button below for a free demo.