Marketing Tips Archives - Page 2 of 7 - TAKU | Cloud POS for mid-sized retailers | US

Sell More: Black Friday Marketing Tips for Retailers

by Perjeet Badh | Nov 18, 2019 | Marketing Tips

The five day Thanksgiving weekend (American Thanksgiving through to Cyber Monday) is one of the biggest shopping events of the year.

According to the NRF, the average shopper spent $313.29 during the five day period in 2018.

For retailers, this presents the perfect opportunity to attract more shoppers with Black Friday marketing and as a result, increase store visits and sales.

But in order to take full advantage of the holiday weekend, retailers need to be prepared to meet shopper demand and expectations.

Black Friday Shopper Insights and Trends

While shoppers are expected to shop all weekend long, Black Friday has remained the busiest day for in-store shopping with more than 67 million shoppers participating last year and 114.6 million expected to participate this year.

Top purchases over the 2018 holiday weekend included: apparel (57%), toys (34%), books and video games (29%), electronics (26%), and gift cards (20%).

It’s important to note that the multichannel shopper outspent the single-channel shopper by $93 on average in 2018.

This year, the majority of shoppers are planning to start their shopping in-store (47%) compared with those who are planning to start online (41%).

The following are the top reasons that people plan to shop this holiday weekend:

65% of shoppers state that it is because the deals are too good to pass up
28% say that it is due to tradition
22% state that they like to begin their holiday shopping during the weekend
21% of shoppers say that it gives them something to do
17% state that it’s a group activity with their friends/family

Keep reading to find out how you can take advantage of these trends and increase your retail sales this upcoming holiday weekend!

6 Retail Store Marketing Tips

1) Assess your Online Presence

Recent consumer research shows that nowadays, shoppers are conducting Google searches prior to visiting retail stores. In other words, online information is what drives shoppers to purchase in-store. So even if you do not have an online store, it’s important to assess and revamp your online presence prior to the Thanksgiving weekend.

If your business cannot easily be found online, there’s a large chance that you are losing out on potential shoppers. So here is a quick checklist that will help you assess how your retail store appears online:

Check to see if you business information and holiday hours are updated on Google My Business. You can use tools like Yext to run a scan of how your business appears on listings/online directories across the web (Google, Yahoo, Bing etc).
Ensure that your website is mobile-friendly – mobile friendliness is a major ranking factor used by Google when deciding how to rank your website. You can use Google’s Mobile-Friendly test to check the mobile-responsiveness of your website.
Check review platforms like Google My Business and Yelp and make sure you are consistently replying to customer reviews. You’ll want to ensure that your customers are regularly leaving reviews as 90% of customers read online reviews before visiting a business. Click here to find out how you can gather more positive reviews for your retail business.

2) Engage Shoppers After the Weekend is Over

Over 56% of 2018 Black Friday shoppers still had holiday shopping to complete after the weekend was over. And the majority of shoppers (92%) believed that the strong deals offered over the weekend would continue or improve throughout the rest of the holiday season.

So, in order to capture this chunk of customers, it’s a good idea to run sales and promotions post Black Friday weekend. Not only will you be able to draw in more shoppers and sales, this strategy will also help you get rid of any slow moving or remaining stock.

To reach as many shoppers as possible, take advantage of email marketing and other digital marketing tools to promote your post Black Friday and Cyber Monday deals!

3) Partner Up with a Local Business

As a small retailer, it’s hard to compete with big-box stores on Black Friday – slashing your prices in an attempt to increase traffic and sales just isn’t good for your margins. But with 65% of shoppers crediting good deals as their main motivation for Black Friday shopping, you still need to find ways to stand out.

By partnering with local businesses, you can provide unique deals that shoppers will have a hard time passing up. And this way, you don’t have to risk low profit margins. In fact, you can still sell products at regular price or even at a premium.

The best collaboration strategies include:

Selling products in bundles: Packaging products that complement each other in one product bundle is a great way to increase your store’s average order value. For example, pairing three lipstick shades with a skincare product or, bundling sweaters with a free bag. In order for this strategy to work, it’s obviously a good idea to partner with a store that sells complementary products.
Offer partner promotions/discounts: Another effective strategy includes cross-promoting. For example, shoppers will receive 10% off of total sale or free shipping at your partner’s business when they purchase $50 or more at your store. You can print promotional material on your receipts and customers can use this as a voucher.
Host Events: You can also team up with local businesses to host special events. For example, you could partner up with a restaurant to host a late-night open house or extended seasonal hours. Remember a good chunk of shoppers view Black Friday as something fun – 17% of shoppers see it as a group activity with their friends/family and 21% of shoppers say that it gives them something to do.

4) Offer Exclusive Benefits to VIP Shoppers

Black Friday is a great opportunity to strengthen your brand’s engagement with your loyal shoppers. After all, they are your target customers and the ones that are the most interested in your products.

By introducing the idea of exclusivity in your email marketing campaigns, you trigger psychological rewards like a sense of belonging and importance. This is why exclusivity makes your promotional offers appear more attractive to shoppers and encourages them to visit your store.

Remember – shoppers are bombarded with emails during this time of the year. So make your emails stand out with:

a clear incentive in the subject line (for example: Exclusive VIP Sale)
a personalised subject line (personalized subject lines are 26% more likely to be opened). Alternatively, you could include the shoppers first name in the email opening line.
a short, simple, and to the point message.

5) Promote Scarcity

As mentioned above, the majority of shoppers (92%) believe that strong deals will be offered all throughout the holiday season. And with so many competitors offering deals during the weekend, shoppers are left with a lot of decisions to make. That’s why it’s necessary to create a sense a urgency with your Black Friday marketing campaigns.

Urgency and scarcity are widely used marketing tools in retail. And for good reason – creating a sense of urgency in shoppers increases demand and ultimately leads to more purchases.

The following are some strategies that you can employ to incentivize shoppers to act fast:

Set Deadlines: Create an incentive for shoppers to take action by running your promotions for a limited time. One effective way to create time pressure is to include a countdown timer on your website or in your email campaign. Show your shoppers how many days, hours, and minutes are remaining for them to get a deal on their favorite items.
Use FOMO (or fear of missing out): Scarcity drives shoppers to take action. In order to promote scarcity, it’s a good idea to highlight that certain items are limited or low in stock on your e-commerce site. If you do not have an online store, it’s a good idea to run Google Local Inventory Ads and specify that certain items have “limited availability”. You can do so by adjusting the input for the availability attribute for all relevant products.

6) Run Google Local Inventory Ads

Multichannel and omnichannel shopping are quickly becoming the new reality of retail:

shoppers prefer to research online before purchasing in-store.
shoppers are increasingly browsing a variety of different channels before purchasing.
shoppers are using search in-store to guide their purchasing decisions.

It turns out that these shoppers are more valuable too. According to the NRF, shoppers who used more than one way to look for deals spent up to $93 more than the single channel shopper. And according to a study done by IDC, multi-channel shoppers have a 30% higher lifetime value than those shoppers that only purchase from one channel.

This Black Friday weekend, you can get in front of these multi-channel shoppers with Google Local Inventory Ads. These ads work by targeting nearby shoppers who are searching online for products that your store sells. Google LIAs are effective because they capture shopper intent at the moment that they are looking to purchase.

Click here to learn how your store can easily implement Google LIAs together with your POS system to increase store sales and foot traffic.

Good luck and have a Happy Thanksgiving weekend!

Subscribe to our blog for more holiday marketing tips.

#blackfriday #marketingtips #retailmarketing #holidaymarketing #increasestoresales

Categories

Archives

Tags

Google My Business Tips: Picking an Accurate Business Category

by Perjeet Badh | Oct 21, 2019 | Marketing Tips

Once you’ve entered your business information in Google My Business (GMB), the next step is to pick an accurate business category.

What is a Google My Business Category?

Your business category on your Google My Business listing is used to describe the type of business you operate (pet store, hardware store, grocery store etc.).

It’s important to be specific when choosing your business category -the category you choose determines how local shoppers find you!

For example, if your primary category is “pet supply store”, your business will show up on Google when shoppers search for “pets”,”pet food”, or “pet supplies” in the area.

Important Things to Note

You can only select 1 primary category for your GMB listing.This is the category that people see on your business listing. It is also the most important – Google prioritizes your primary category in it’s search algorithm.

You can select up to 9 additional categories (other than your primary category) to describe your business. Focus on selecting the most relevant and specific categories for your business.
You can’t create your own category. It is best to choose a more general category if you cannot find the one that you had in mind.
Google can detect category information about your retail business from across the internet (including your own website and other mentions from across the web).

Best Practices for Choosing a Business Category

Google provides specific guidelines on how to choose a business category.

Which can be broken down into the following points:

1) Be as specific as possible when choosing a primary category. The more specific you are when choosing your primary category, the less local stores/businesses you will be competing against. For example, if you sell gift baskets, choose “gift basket store” instead of “gift store”.

2) Your primary category and additional categories should describe your retail business as a whole. Don’t add additional categories in an attempt to list all of your products, amenities, and services. For example, if you run a furniture business that also includes a pastry shop, avoid adding the category “pastry shop”. Instead, the pastry shop owner should claim their own listing and choose “pastry shop” as their primary category. Google suggests that you select categories that complete this statement: “This business IS a” rather than “this business HAS a”.

3) Try minimizing the amount of additional categories that you add. Although you may be tempted to select as many categories as possible, it’s important not to. Doing so will negatively impact your store’s local ranking. Only choose categories that directly apply to your business!

Note: Skip adding categories that seem redundant. Again, you should focus on adding the categories that are most specific to your business. Google will do the rest of the work! For example, if you choose the category “children’s furniture store”, Google will implicitly add more general categories like “furniture store” and “children’s store”.

For more information, on how to choose a business category, click here.

How to Choose/Edit/Add a Business Category

1. Sign in to Google My Business here.

2. Click on the “Info” tab on the left.

3. Click on the pencil icon beside your primary category.

4. Once you click on the pencil icon, you can either change your primary category or add additional categories.

5. Click on “Apply” in the right corner of the pop up screen. If the changes that you have made are significant, Google may ask you to verify your business again.

To learn more about the factors that affect your local search ranking, click here.

#googlemybusiness #businesscategories #localseo #localsearchranking #foottraffic #cloudpos #retailpos

Categories

Archives

Tags

Optimizing Google My Business: The Importance of NAP Consistency

by Perjeet Badh | Oct 14, 2019 | Marketing Tips

Every retailer needs a Google My Business listing.

It’s the single most important tool that store owners can leverage to gain local exposure. But it’s not enough to just have a listing, you must optimize it so you can reach as many local shoppers as possible.

In this post, we’ll discuss the first step in optimizing your business listing.

What is NAP Consistency?

To get started, Google My Business will request basic store information including your store name, address, and phone number (also known as NAP).

This will act as the starting point for your store’s local seo.

It is extremely important that the NAP you provide Google My Business is exactly the same as the information listed on your website. Otherwise, your ranking in search results will be negatively impacted.

In fact, your store’s NAP should be consistent across the entire web – including other local directory listings and your social media.

This is known as NAP consistency: it can be defined as having your store’s name, address, and phone number (NAP) consistently listed the same across the entire web.

How Does it Affect Local SEO?

NAP inconsistencies are the #1 issue affecting local search ranking.

NAP is critical for any retail store that wants to rank high in organic search and be found locally. This is because NAP is what causes your retail store to appear in local or geo-targeted searches. In other words, when a user searches for product or store information, Google uses NAP information to decide which stores to display in the search results.

NAP Helps Google Determine Legitimacy

It’s important to note that Google prioritizes businesses and sites that it believes to be legitimate. And to determine the legitimacy of a business, Google will reference how a business’s NAP appears across the web (including websites, local directory listings, social media profiles etc). If this information is not consistent, Google won’t know to display your store information to local shoppers.

NAP Consistency Checklist for Retailers

1. Decide how to format your name, address, and phone number.

Tip: Keep your business name, address, and phone number consistent. For example, if you use Allison and Bret’s Pet Store, 123 Main street, and 555-555-5555 on your website, don’t use AB’s Pet Store, 123 Main St., or (555)-555-5555 on Google My Business.

2. Post your NAP on your website. You’ll want to ensure that it is visible on specific parts of your website including: a prominent location on your homepage, your contact page, and the header/footer on the rest of your webpages. You may also want to include an embedded Google Map of your business address on your contact page (this acts as a strong local SEO signal).

3. Post your NAP on your Google My Business listing. Remember, it has to be exactly the same as the information listed on your website.

4. Improve local SEO by listing your business on local directories. Again, NAP on each listing should be consistent with your Google My Business profile and your website. The following are some online directories that will help your store appear in local search results:

Yelp
Yahoo Local
Bing Place for Business
MerchantCircle
Yellow Pages
Foursquare
Manta
Angie’s List
Citysearch

5. Add your NAP to your social media accounts (Twitter, Facebook, Instagram, Pinterest etc.).

6. Once your NAP is listed across the web, make sure to periodically check that it is accurate and consistent.

Looking to increase foot traffic and store sales? Easily implement Google Local Inventory ads with our new Google integration. Learn more here.

#NAPconsistency #NAPdefinition #localseo #googlemybusiness #optimizinggooglemybusiness

Categories

Archives

Tags

Increase Retail Store Foot Traffic with Google Local Inventory Ads

by Perjeet Badh | Oct 7, 2019 | Marketing Tips, Popular Articles

Google Local Inventory Ads (LIA) significantly increase retail store sales by turning nearby shoppers who are searching online into in-store customers.

River Island, Best Buy, and Williams-Sonana Inc. are examples of retailers who have successfully leveraged Google LIA together with their POS systems to grow foot traffic and sales. Now, smaller retailers have the chance to do the same with a minimal budget.

Keep reading to find out how you too, can take advantage of this opportunity to increase your retail sales.

Local and Mobile Searches Lead to In-Store Purchases

There are two factors that make Google LIAs so effective:

Local Search: 88% of people who conduct a local search on their smartphone visit a related store within a week. For shoppers, search is no longer only about finding a certain business. Now, it’s about finding an available product within a specific area and the closest retailer that sells it.
Mobile Search: The majority of shoppers are searching on their mobile devices for availability or store hours before they even enter a store. In fact, 70% of mobile owners who bought something in a store first turned to their devices for information relevant to that purchase.

For retailers, this means that there is a lot to be gained by being easily found online. The challenge then becomes figuring out how to give target shoppers the answers they are looking for at the exact moment that they are searching.

This is where Google Local Inventory Ads come in.

Google LIAs helps store owners succeed in these micro-moments – by capturing shopper intent and most importantly, the sale.

What are Google Local Inventory Ads (LIA)?

Local Inventory Ads showcase product and store information to nearby shoppers who are searching on Google. They are different from traditional Google ads as they are designed to drive shoppers to your physical store. While users also have the option of purchasing online (if you have an e-commerce store), LIAs are meant to attract nearby users and only show when a shopper is within a certain range of your store.

When shoppers click on an ad, they are taken to the local storefront page which can be either a Google-powered product listing or your own e-commerce site. Here, they can view other in-stock merchandise as well as important store information such as business hours, directions, current promotions, and more.

Below is an example.

When I search for “laundry detergent near me”, Local Inventory Ads appear next to the search results. Both Canadian Tire and the Home Depot are currently running LIA campaigns for laundry detergent (pointed out in red below).

I know that at Canadian Tire and the Home Depot, the items are definitely in stock because of the “in store” label.

How do Local Inventory Ads Work?

Let’s take a look at the example below.

Canadian Tire is looking to increase foot traffic to their physical stores.
So they’ve purchased Local Inventory Ads hoping to target local shoppers like me. They’ve set up a Google Shopping campaign that showcases ads to shoppers within a 45 km radius.

As you can see above, I’ve made a search on my mobile phone for a ceramic stove top-cleaner. Like most people (87% of shoppers), I frequently turn to a search engine as a resource for product information.

By looking at the search results, I can see that Canadian Tire has what I need in stock and the closest store is only 2 km away.

I decide to head to the store because I am certain that they have the product that I need. A store associate is able to tell me more about the product in-store and even recommends I try out a surface scraper. After my conversation with a store employee, I’m happy to purchase both products.

Key Benefits of Google Local Inventory Ads

1) Promote In-stock Inventory: 41% of shoppers wish that retailers would do a better job at sharing inventory information.

LIAs let local shoppers know that you have the items they are looking for – at the exact moment that they are searching for it. The ads even create a sense of urgency and encourage shoppers to act by letting them know when certain items are low in stock.

2) Advanced Geo-targeting Capabilities: Target local shoppers who are actually nearby the store and are looking to purchase. Advanced geo-targeting capabilities allow retailers to reach target shoppers within a certain km radius.

3) Measure Campaign Results: See how your ads are impacting your bottom line. Monitor the effect LIAs are having on foot traffic and in-store sales – and adjust your campaign bids accordingly.

4) Gain a Competitive Edge as an Independent Retailer: In the past, Google LIAs were only available to national retailers. But now, independent retailers have the ability to run high-performing ads on Google with a minimal budget. For as little as $150-$300 per month, store owners have the ability to drive local foot traffic and increase store sales.

5) Automatic Ad Optimization: To minimize marketing costs, LIAs automatically turn off when products sell out. Not only does this benefit your bottom line, it also results in a better shopping experience for your customers.

To learn more about how your retail store can easily implement Google LIAs to increase foot traffic and in-store sales, click here.

#google #localinventoryads #retail #onlinesearch #foottraffic #physicalretail #retailstore

Categories

Archives

Tags

What is Local SEO and how can it Benefit your Retail Store?

by Perjeet Badh | Oct 3, 2019 | A Beginner's Guide to Retail, Marketing Tips

Reaching a local audience is critical to the success of any brick-and-mortar retailer. This is why local search engine optimization (or local SEO) is so important.

Local SEO helps store owners promote their retail business to local shoppers.

In this article, we’ll go into detail about what local SEO is and how it can benefit your retail business – from increasing your online visibility, driving foot traffic, and ultimately growing your revenue.

What is Local SEO?

Local SEO stands for local search engine optimization. It is the process of “optimizing” your online presence so that your store can appear as high as possible in search results. By focusing on local SEO, you can attract more business from relevant local searches.

Essentially, the purpose of a local SEO strategy is to ensure that users can find you – both online and offline.

The Importance of Local Search

According to Google:

4 in 5 shoppers use a search engine to find local information.
50% of shoppers who conducted a local search on their smartphone, visited a store within the same day.
And 34% of users who searched on a computer/tablet did the same.

Having said that, the amount of users that are conducting local searches is also growing at a significant rate.

Over the past several years, there has been over a 500% growth rate in “near me” mobile searches that contain the phrases “can I buy” or “to buy”.

For shoppers, search is no longer about finding a specific business. It is about finding a specific product in a specific place and in a specific period of time.

The challenge for store owners then becomes giving target shoppers the answers they are looking for at the exact moment that they are searching. And by doing so, capturing both their interest and the sale.

This is where local SEO comes in.

The Benefits of Local SEO

We know that the modern shopper prefers to conduct product research online before making purchases in store. So it makes sense that retail businesses with the greatest local online presence (or a strong local SEO strategy) will capture the majority of sales in a certain area.

Listed below are the key benefits of a local SEO strategy.

- Target local shoppers: According to Google, shoppers are searching for local information everywhere, on every device, at every point in the purchase process. By optimizing for local search, your store will be found by the right people at the right time. This means greater online visibility for your store.
- Increase foot traffic: Greater local online visibility means more foot traffic. 88% of people who conduct a local search on their mobile phone visit a related store within a week.
- Grow store sales: An increased ranking in local search also means more sales. According to Google, 28% of searches for something nearby resulted in a purchase.

Local SEO Strategies

As a local store owner, you may feel that investing time into your Google search ranking is useless as it means competing with larger retailers like Amazon and Walmart. But this isn’t the case for local search.

Google recognizes the benefits of local business and it knows that shoppers do too. So in order to determine how your business ranks in local search and if it is geographically relevant, Google takes a certain set of factors into consideration.

With that being said, there are key elements to ranking well in local search – which can be broken down into the following three components:

Optimizing your Google My Business listing: Google My Business is a free online listing service offered by Google. It is a powerful yet easy tool that retailers can leverage to drive local foot traffic. To learn more about Google My Business, click here.
Optimizing your store’s website for on-site SEO: Increasing your on-site SEO involves updating your website to optimize for several ranking factors. This includes improving internal linking structure, building local content, optimizing for keywords (website URL, meta descriptions, titles, headers etc.), and ensuring that your website is mobile-friendly.
Optimizing for off-site SEO: This involves everything you should be doing across the web (other than your own website). Key strategies to focus on include NAP consistency, inbound links, and local directory listings.

If you would like help implementing a local SEO strategy for your retail business, hiring a local SEO consultant is a good place to start. Click here for an informative and thorough guide on how to find the best local SEO company for your retail store.

Keep an eye out on our blog for more SEO tips.

In the meantime, if you would like to learn more about how you can increase foot traffic and store sales, click here.

Categories

Archives

Tags

Retail Marketing: Halloween Marketing Ideas

by Perjeet Badh | Sep 30, 2019 | Marketing Tips

Retailers are beginning to prepare for the holiday shopping rush.

And considering this year’s estimated spending of $8.8 billion, Halloween presents the perfect opportunity to kickstart your store’s marketing before the holidays.

Halloween by the Numbers

Based on the National Retail Federation’s (NRF) Annual Halloween Spending Survey, 68% of shoppers plan on celebrating Halloween this year – spending an average of $86.27 per person.

And the top places that shoppers are gathering Halloween shopping inspiration are from online searches, inside physical retail stores, and through friends and family.

The post popular items that shoppers are planning on purchasing include candy (95%), costumes (67%), decorations (72%), and greeting cards (34%).

With these numbers in mind, we’ve put together a list of Halloween marketing ideas. Keep reading to find out how you can take advantage of these insights and sell more this Halloween season!

4 Halloween Marketing Ideas to Help you Sell More

1) Halloween Merchandising

28% of shoppers plan on gathering Halloween shopping inspiration from inside physical retail stores .

So get shoppers through your door by displaying your Halloween merchandise (whether you plan on using an entire aisle or a single point-of-purchase display) at a prominent location. Ensuring that you have proper signage and a clear path leading shoppers to your Halloween-themed merchandise and displays, will also make them more likely to purchase.

Even if you’re not in the business of selling costumes or other Halloween products, you can still spook out your store with some festive decorations and visual merchandising. Think about creating a window or point-of-purchase display that showcases products that you already sell – but with a Halloween twist. You can use spider webs, jack-o-lanterns, leaves, and Halloween colours (black,orange,red etc.) to spook things up.

2) Halloween-ize your Online Presence

35% of shoppers site online search as their source of Halloween shopping inspiration . So in addition to dressing up your physical store for Halloween, it’s also a good idea to add festive elements to your online presence as well.

Completely revamping your store’s website is time-consuming and in some cases, it can be expensive. But adding a Halloween touch to your website can go a long way in getting shoppers in a festive spirit. Including Halloween images on your homepage (download free Halloween stock images here), fixing themed add-ons, and adding pop-up designs are all cost-effective and easy ways to add a spooky feel.

You can also drive more shoppers to your website by creating a separate page (a landing page) dedicated to Halloween. Here are a few tips:

Create a Halloween gift guide for your shoppers that features all of your Halloween merchandise. If you don’t sell Halloween merchandise, consider posting helpful Halloween content. Some good content or blog post ideas include: “Halloween costume ideas for children”, “Halloween decor ideas”,”DIY costumes for adults”, and “tips for hosting a Halloween party”.
Use Halloween keywords (this will help your store appear higher up in search).
Promote any Halloween discounts or promotions that you are holding.

Don’t forget to decorate your social media and email marketing campaigns for Halloween as well!

3) Google Local Inventory Ads (LIAs)

Considering that the majority of shoppers are planning to use a search engine as a source for shopping inspiration, it is also a good idea to run local inventory ads on Google. These ads are tailored to users based on their location. So when a shopper searches for Halloween related merchandise, they will be shown in-stock product of local retailers in the area.

Running Google local inventory ads (LIAs) is an effective strategy that many retailers have leveraged to drive foot traffic. In fact, Best Buy drove over 1 million shoppers to their stores with Google LIAs. The ads also resulted in a 44% increase in clicks to their website.

Here are a few tips for optimizing your Google LIA campaigns:

Target mobile shoppers: shoppers are searching on their phone before visiting physical stores – to ensure that their trip is worth it. In fact, 86% of Canadian shoppers said they will go to the store to buy when that store has an item they need or want immediately. You can target mobile shoppers by placing a positive mobile bid adjustment to your campaigns. It’s best to boost ad groups/campaigns that have strong mobile performance.
Adjust for high traffic hours: while you want to keep ads active 24/7, it is a good idea to boost ad performance during high traffic hours. This includes the hours that your store is open and when your shoppers are most likely to search.
Consider physical location: It is probable that shoppers from all parts of your city are interested in your products. But users closest to your store (20-35 km radius) are much more likely to visit. Target local shoppers by increasing bids for users that are closest to your store.

For more information on how your retail store can easily implement Google LIAs to increase foot traffic and sales, click here.

4) Add Halloween Products

If your store doesn’t sell any Halloween merchandise, you may want to consider selling seasonal items to boost your store sales. After all, Halloween is a billion dollar industry.

To help you decide which items to sell/what would work best for your store, think about referencing last year’s shopping trends (shown above).

The following are some good examples of how retailers can add in popular seasonal offerings:

If you’re in the home decor industry, consider selling Halloween decorations. 74% of shoppers purchased Halloween decorations in 2018.
Pet store owners should think about selling Halloween costumes for pets – 18% of shoppers dressed their pets in costumes last year . And 29 million shoppers are planning on dressing their pets in costumes this year.
Clothing retailers can create costumes with their own clothing. Dressing mannequins in popular costumes for 2019 will give shoppers inspiration and help drive store sales.

Happy Halloween and happy selling!

We will be posting more holiday related articles in the upcoming weeks. Keep an eye out on our blog or subscribe for more holiday marketing tips.

#halloween #retail #increasesales #retailmarketing #marketingtips #builtforretail #retailpos #cloudpos