Step 2: Online Product Showcase

Step 2: Online Product Showcase

This blog is part of a 5 step series. To read the other steps, see below:

The next step to building your digital storefront is to showcase your products online.

With the flexibility and accessibility of online tools, even if your brick and mortar store is closed, you’ll still be able to serve your customers. The best part is, these tools are easily accessible to retailers who are not selling online through an e-commerce website. Let’s take a look at some of the ways you can list your products online. 

1. Upload your products to Google

Google SWIS

People have become more efficient shoppers in this digital world, especially when it comes to physical retail. As a result, they are now checking in-store stock availability before visiting. 

To make things easier for your customers, it’s a good idea to make real-time inventory data available on Google. This can be done manually or you can do so easily by using an integrated retail software such as TAKU Retail.

TAKU’s integration with Google also allows merchants to display their products through Google “See What’s In-Store” (SWIS). With SWIS, product catalogs appear under a merchant’s Google My Business listing. This feature helps retailers attract nearby shoppers by showcasing in-store products with real-time stock updates. The best part is – there is no data entry required when uploading products to Google with an integrated solution since your existing POS data is simply re-used.

2. Free and paid Google Products Listings 

Once you’ve uploaded your products to Google and are showcasing your products through SWIS, you also have the option of using Google Product listings to further increase your online visibility to local shoppers. 

What are Google Product Listings?

Google Product Listings, otherwise known as Google Shopping campaigns, help retailers put their products in front of shoppers who are looking for what they sell. Retailers can use Google Product Listings to promote their in-store products and boost traffic to their brick and mortar stores. 

Below is an example of a Google Product Listing:

Google Product Listings

These listings showcase your products and store information to nearby shoppers who are searching on Google. Since they appear based on what local shoppers are searching for, Google Product listings attract high value shoppers. In other words, they showcase the right products to the right people in the moments that matter the most. 

When shoppers click on a listing, they will land on a Google-hosted page for your store which displays your in-store inventory, store hours, directions, and more. 

Google recently announced the launch of free product listings, making it easier for merchants to display their products online. Note: While free listings are only accessible to US merchants, an international rollout is expected by the end of the year. Now, search results in the Google Shopping tab will consist mostly of free listings, helping merchants connect with more shoppers, regardless of whether they advertise on Google. 

Which means that even if you are not selling online, you can still showcase your in-stock products to potential customers. 

TAKU Retail POS has partnered with Google to make it easier for merchants to get started with Google Product listings. By using TAKU, product feeds are automatically optimized and submitted through your POS. To learn more, click here.  

3. Adding your products to social media 

Adding products to social media

Facebook is one of the most popular social media platforms with more than 2.45 billion monthly active users. Now, merchants can give customers an easy way to browse and purchase products with Facebook Shop. 

Facebook Shop has expanded a great deal in the last few years and is used in 70 countries by 800 million people monthly, making it the perfect opportunity for retailers to showcase their products to millions of potential customers. 

Again, you can upload products manually or with an integrated retail platform such as TAKU eCommerce that will automatically sync your in-store products to Facebook Shop. With an integrated system, your product catalog will sync every 12 hours once you have uploaded your products onto your Facebook page. This will ensure that your product information and stock levels are updated on a regular basis. 

Depending on the type of products you sell, Instagram may be another essential platform for retail businesses. With more than 1 billion monthly users, your customers are already on Instagram. So make it easier for them to discover and browse your products with Instagram shopping. Essentially, Instagram Shopping allows merchants to transform their profiles into digital storefronts.

We hope Part 2 was helpful to you. To learn more about the last 3 steps to getting your physical store online, keep an eye out for the rest of our blog and video series. 


To learn more about the next steps to getting your physical store online, keep an eye out for the rest of our blog and video series.

Step 1: How to Move Your Physical Store Online

Step 1: How to Move Your Physical Store Online

This blog is part of a 5 step series. To read other steps, see below:

Step 1 – How to Move Your Physical Store Online
Step 2 – Online Product Showcase
Step 3 – Start Selling and Taking Payments Online
Step 4 – Store or Curbside Pickup
Step 5 – Local Delivery or Shipment

The COVID-19 pandemic has created a new reality for retailers and consumers alike. Now more than ever, consumers are spending their time searching online and browsing the internet. As a result, it has become increasingly important for retailers to move their physical stores online.

But going digital doesn’t have to be complicated. In fact, it’s very possible to grow your business using the internet without actually selling anything online.

While we always encourage merchants to take orders online, and an e-commerce site can be an effective way to build an online presence, it is not the only way of doing things. Whether or not you have an online store, it will be extremely helpful for you to drive more foot traffic, more sales, and brand awareness using the internet.

So even if you aren’t ready to start selling online tomorrow, you can approach the process step-by-step. The entire 5-step process will be covered in this blog and video series.

Be found online 

Oftentimes, the first place that a customer learns about your business is the internet. Whether they’re searching on Google or discover you through an Instagram ad, your store’s digital storefront allows customers to interact with your business (calls, visits, or purchases etc.) even before they’re in your store.

What is a digital storefront? 

A digital storefront is everything that a customer can find about your business online, including the following components: 

  • Your Google My Business listing(s) in search results (and if your listings are complete and optimized) 
  • Online customer reviews
  • Social media profiles
  • Your website (with or without an e-commerce component) 
  • If your website is optimized for mobile devices (also called mobile responsiveness) 
  • Online advertisements
  • Visual elements of your business including photos and videos
Digital storefront

How your digital storefront impacts your retail business 

Online and in-store shopping were once seen as separate channels, competing for traffic and sales. But this is no longer the case. In fact, the future of retail relies on the two working together to deliver a seamless and complete customer experience, otherwise known as omnichannel retail. 

For retailers, the case for going omnichannel then becomes obvious. According to Google, today’s shoppers like to browse and research online even in cases where they intend to buy in-store. Omnichannel retail recognizes that shoppers often flip back and forth between multiple channels. With omnichannel retail, different channels work together and are tightly integrated; resulting in a seamless shopping experience for customers. 

Even though moving towards omnichannel requires change and investment across a retailer’s business operations (technology, processes, staff etc.), it can be done in a step-by-step process. Below, we’ve outlined the necessary steps that are involved in becoming an omnichannel retailer. 

How to become an omnichannel retailer 

Building your digital storefront

Be found online

Even for retailers that only sell out of brick and mortar stores, being found online is crucial for attracting foot traffic and sales. In fact, research shows that digital now drives a surprising number of in-store sales; 83% of U.S. shoppers who visited a store within the last week say they used online search before going in store. 

The following are some tools you can use to help your business be found online: 

Google My Business

Google My Business (GMB) is a free online listing tool that helps retailers manage how their business appears on both Google Search and Maps. By verifying and optimizing your business listing, you can help local shoppers find you. Retailers can start by adding basic information such as address, phone number, store hours, and website URL. Then add details such as store and product photos, store description, and services etc. It’s also a good idea to get added to other local directory listings such as Yelp, Bing Local, Yahoo, Foursquare etc. 

To learn more about Google My Business and the steps you can take to optimize your listing, download our ebook here

Remember, 3 in 4 shoppers who find local retail information in search results helpful are more likely to visit stores. As there are billions of searches conducted on Google each day, GMB is the best platform to get your business in front of more shoppers. 

Google My Business

Online reviews and ratings

When shoppers search for businesses on the web, online reviews from sites such as Yelp often appear. These customer reviews (if they are positive) can help drive more people to visit your store. On the other hand, negative reviews are likely to drive them away – which is why it’s important to monitor them carefully to maintain a good image.

It’s crucial for retailers to respond to all of their customer reviews – both negative and positive. In fact, even if you receive a negative review, a quick response helps to highlight good customer service to potential customers. To learn more about how to manage online customer reviews, click here. 

If you want your retail business to sell more, it’s good to collect more customer reviews. Find out how to get more customer reviews here. 

Customer reviews

Social media

Social media can be a very effective platform for increasing brand awareness and attracting new customers. However, you need to know where your customers are digitally (e.g. which social platforms they hang around) before you can begin using social media to try and attract customers. 

For example, if your target audience is an older demographic (50+), you have a better chance at success if you’re using Facebook rather than Instagram. 

Retailers are advised to do research and figure out the top social platform(s) that their target demographic spends time on. From there, you can figure out the best practices for marketing on that platform. Remember – it may be tempting to be on every single platform, but by focusing on one, you have a better chance of learning it thoroughly and having success. 

Social media

Your website

Your website has a major impact on how shoppers feel about your retail business. From the design, site speed, and product showcase, your store’s website is often the first impression customers have of your business. Remember – an e-commerce component is not a requirement for having a website. Sure, your customers may want it or expect it but the purpose of any website is to drive traffic, sales, and awareness. Merchants should not let the fear of e-commerce prevent them from setting up at least an informational website. 

The point is, building a website is an incredibly important step in establishing your store’s digital storefront. There are millions of local searches that take place everyday on Google and your business will show up higher in search results if you have a website which will drive more foot traffic to your store. In fact, 88% of people who conduct a local search on their smartphone visit a related store within a week. So, do your part by setting up your website and give potential customers a better chance to find you online before your competitors. 

A website can also serve as a starting point for you to add new retail tech into your operations. For example, while customers may not be able to purchase directly from your website (if you don’t have e-commerce yet), they can still use it to browse through your merchandise. Or, you can use live chat software to answer customer questions and offer customer service in real-time.

If you would like to learn more about how to easily set up a website for your retail business, click here

Store website

To learn more about the next steps to getting your physical store online, keep an eye out for the rest of our blog and video series.

Choosing A Retail POS System: 4 Important Factors

Whether you’re a long time merchant or you’re just starting out, having the right retail POS system in place is important for your success.

A retail point-of-sale system is a management software that helps simplify and manage everything in a retail operation. Today’s modern POS software can even handle sales in store and online, and can include marketing tools designed to help you increase your revenue. 

In this article, we’ll take you through the things that you should consider when choosing a new retail POS system.

4 Things To Consider In A New Retail POS System 

cloud retail POS system

1. Cloud vs. Legacy

First, you must decide whether you prefer a cloud-based or a legacy retail POS system. The main difference between these two types of software is how data is stored and where you can use the software.

Legacy POS software (also known as on-premise, installed or desktop software) is installed on specific devices and the data created is stored on a database in a physical computer or server in the store. Because the data is stored on a specific computer or device in your store, you can only access the data when you are actually in the store. A user can only use a legacy POS software in the physical store because the software is also saved on computers in the store. You can compare it to having a software program or an electronic document saved on your computer at home – they cannot be accessed from anywhere else.

In comparison, cloud retail POS systems save all data in a secure cloud server located outside of the store with a reliable hosting service such as Google Cloud. Data that is stored in a cloud server can be accessed from anywhere with internet and will have advanced security control over who can access it. A similar example of how cloud systems are different would be to consider traditional video rentals with Netflix. With a video rental, you can only watch it if you have a physical tape or DVD player. With Netflix, as long as you have an internet connection, your favorite shows can be accessed from anywhere because Netflix’s video player and all of their shows are stored in cloud servers which users can access based on login usernames and passwords.

When deciding between the two types of POS software, you must consider which one is a better fit for your retail business. Click here to better understand how cloud POS software is changing the retail industry.

Hardware Compatibility for retail POS systems

2. Device Compatibility

It’s important to remember that most POS software only work on specific devices. So you must also consider whether you can re-use your existing devices when selecting a new POS software. Otherwise, you’ll need to invest a considerable amount of money (and time) in new hardware devices together with the new retail POS system.

When narrowing down your POS options, look to see if the software works with existing devices and hardware such as your computers, barcode scanners, etc. Some hardware such as credit card terminals don’t need to be fully integrated but there should be ways to use them if you would like to avoid buying new hardware.

Expert Tip: Just because a software is cloud-based, does not mean that it works on all devices. The earliest cloud POS software were built for specific operating systems and can only be used on specific devices (e.g. iPads)

Easy employee training and automation of retail POS systems

3. Training And Automation

Retailers may be tempted to choose the cheapest POS software option when looking for a new software. But it’s important to consider the cost of training staff to use a new retail POS system in the overall cost of switching.

A POS system that is inexpensive but difficult to use can cost you a lot in the long term. This is especially true for high-traffic retailers that deal with peak periods and long lineups. It is also important for retailers with high turnover rates or seasonal peaks. If you are constantly training new staff members, you need to consider a solution with built-in training tools that are easy to use.

User-friendly software that is easy to operate will speed up store operations and make for happier, more productive employees. This means a faster onboarding process and lower ongoing training costs for you.

At the same time, it’s important to also consider automation features when looking at new retail POS systems. Besides ease of use, you will want to consider POS tools or features that eliminate routine tasks. Examples include managing inventory in store and online. This type of automation helps to reduce staffing costs and overall reliance on trained staff to handle ongoing, repetitive tasks that don’t add value.

How a retail POS system drives growth

4. Scalability Of Retail POS Systems

Many retailers make the mistake of choosing a POS without thinking about long-term growth. While you may only have one retail location with minimal inventory now, there’s no way to know how quickly your retail operations will grow. That’s why it’s important to consider the future cost and expandability of any retail POS system.

This means that your POS software should be able to grow or scale with you. Look out for the following features when selecting a new retail POS system: 

  • The ability to add new sales channels (e.g. online store, Facebook Shop) linked to inventory and customers
  • The ability to add new stores, selling zones, and stock allocations to split inventory
  • The ability to see customer history across all locations and channels
  • The ability to use multi-currency and multi-language
  • The ability to handle high transaction and inventory volume
  • The ability to automate tax calculations with exceptions across locations and channels

Some retail POS providers charge based on the number of stores and transactions volume. This means that eventually you will have to invest a substantial amount of money upgrading your POS plan or investing in a new POS altogether when you’re ready to expand. So rather than wasting resources switching to a new POS provider, choose a POS software that supports retail growth in the long-term, right from the start.


We hope you found this article helpful!

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Local SEO post COVID-19

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12 Helpful Features You Should Look for in a Retail POS System

12 Helpful Features You Should Look for in a Retail POS System

Owning the right POS system is essential to the success of any retail business. Today, a retail POS system can do much more than just handle payments and record sales – innovative POS technology now functions as a complete retail management system. These systems are known as cloud retail software. 

In other words, a feature-rich retail POS system acts as a tool that enables you to both manage and grow your store.

But with so many different retail POS software in the market, how do you find the right one for your retail business?

Whether you’re looking for your first ever POS software or looking to upgrade to a new one, finding the right solution for your retail store doesn’t need to be difficult. 

In this article, we’ve broken down the most important features to consider when choosing a retail POS system.  

Point of sale features

Let’s begin by discussing all of the features needed in the sales portion of your retail POS. This covers all of the functionalities and features needed for a fast and easy checkout experience. 

grocery store checkout

1) Easy to navigate sales screen

In order to ensure a fast checkout experience, it’s important to look for a POS system that is user friendly and designed for minimum clicksCashiers shouldn’t have to leave the sales screen in order to complete a transaction.

2) Fast barcode scanning

Your retail POS system should be designed for quick scanning speed while giving you the ability to quickly recall your last search. It’s also important that your POS software can handle multiple barcodes per SKU (an internal code, a shortcode, a vendor code(s), and a manufacturer code). 

3) Advanced inventory search

Besides handling a high volume of inventory and transactions (read inventory features below), your retail POS software needs to have smart search functions. This will allow you and your employees to search for products by keyword, description, barcode or tag in case labels fall off or are not scannable. 

4) Inventory management

Inventory is the most important asset you have as a retailer which is why it is necessary to track and keep an accurate count of all of your merchandise.

retail employee doing inventory check

The inventory management component of your retail POS will help you replace tedious methods of inventory control resulting in time, money, and effort saved.

5) Mobile accessibility

More and more retailers are recognizing the benefits of cloud technology and consequently, cloud POS adoption is growing at a significant rate. Cloud POS software stores data in the cloud giving you the benefits of remote accessibility, cost-savings, and real-time data accuracy. Click here to learn more about the benefits of cloud POS technology.

You’ll also want to make sure that your retail POSis completely mobile-friendly and can be run on any device. This will enable you to ring in sales anywhere in your store (e.g. on an tablet or mobile phone) which means a faster checkout experience for your shoppers.

6) Cross-platform access

Having a POS software that is compatible on any device is important for emergency instances when your store’s internet connection goes down. In the past, it was assumed that offline capability is the best alternative when internet access is down. But the fact is, credit and debit cards are the most popular payment methods for shoppers today, and PINpads won’t work without an internet connection.

Some systems offer the ability to store credit card details in the device until internet is back up but not only is it riskier to shopper payment details, you’re taking the chance of the stored payments not getting approved.

In today’s market, offline capability is not as useful as a smart POS platform that can be logged in from any device. When internet goes down, it’s as simple as securely logging in with a mobile device with data to continue ringing in sales.

7) User access rights

It is likely that you will have multiple people working in your business. Which means that your retail POS will need to be able to identify different users and give them tailored access to the system based on their role. User access rights also enable store owners to limit permissions on certain features in your POS (for ex: reports, etc.).

8) Scalability

Look for a POS software that will grow with you as your retail operations scale. Your retail POS should have the following features: the ability to handle high transaction and inventory volume, international tax settings, multi-currency handling, unlimited stores, selling zones and multiple stock allocations. 

These features will allow you to grow and scale with your POS software. Some cloud POS software have limits on the number of users and stores – meaning if you eventually outgrow your existing system, you will need to invest a considerable amount into upgrading or switching to another POS altogether

9) Customer relationship management (CRM)

customer relationship management

The CRM component of your retail POS software stores shopper information and allows you to better manage your customer base. It can generate huge benefits for your store – including better customer relationships, sales reports that allow you to make better business decisions and more efficient operations. These benefits ultimately lead to more sales.

10) Bulk item import

For fast POS onboarding, you will want to select a retail POS that can import all of your inventory and customer details. Otherwise you will be stuck manually uploading your inventory – which is an extremely tedious and time consuming task.

11) Built-in training tools

Smart POS systems today will have self-service functions such as built-in chat support, online knowledge portals and even step-by-step guided products tours. Not only does this minimize your onboarding costs, it ensure that staff can quickly learn how to use the system at their own convenience.

12) Marketing integrations

Traditional point-of-sale systems are essential to retail operations management but modern cloud POS systems are data-driven which means you can now use your retail store data to drive digital marketing. A POS that has built-in marketing tools will allow you to streamline your marketing efforts so that you can sell more. For example, a POS that integrates to Google will help your retail business appear higher up in search results – resulting in more local foot traffic and sales.


TAKU Retail POS is designed for high traffic retailers looking to increase foot traffic to their physical stores. To keep the customers flowing into your store click below.

What Should I do as a Small Business in the new Privacy Environment?

What Should I do as a Small Business in the new Privacy Environment?

GDPR famously came into effect in 2018 but since then, CCPA in California and PIPEDA in Canada have both changed the privacy landscape further in North America. Now more than ever, retail owners have to be prepared to deal with customers who have questions about privacy. More specifically, questions regarding the collection of their personal information , what retailers intend to do with it, and how they will protect it from misuse/data breaches.

The best thing you can do right now is start on the process so that you protect your reputation with customers and be prepared when the US or Canadian government changes local privacy regulations again. After all, regulators and customers everywhere would rather see that you have a plan and that you’re working on improving rather than giving up or saying “it doesn’t apply to me.”

Rome wasn’t built in a day

For many small businesses, even knowing where the data of their customers and other people is stored is already hard. This is especially true nowadays with so much data being used and so many integrated systems. For most of us in North America, we’re just starting to consider how best to handle privacy in our day-to-day operations.

To make it easier, we’ve listed 8 basic steps for you below to help you get started on your privacy regulation journey within the context of PIPEDA, GDPR, and CCPA (download our GDPR checklists). These 8 steps are not necessarily enough for compliance with the different privacy regulations but they are a step in the right direction. Only you can decide the data risks you are willing to take with your business but hopefully this will help you clarify what those risks are.

1) Do a Privacy Audit for Personal Data

Download our checklists to make a detailed spreadsheet or summary of where you keep and collect personal data in your business.

2) Check if you currently handle Personal Data Outside of the Country

If you do already handle sensitive Canadian, American, or European personal data, we would recommend that you get further legal assistance as the different policies (PIPEDA, GDPR, and CCPA) already require that you comply. Here is a good comparative guide you can reference to understand the differences between each act.

3) What reason(s) do you have for collecting Personal Data?

Determine what lawful basis you have to collect personal data. Consent? Contract? Legal Obligation? Legitimate Interests?

Remember that you will need to list all of your reasons or lawful bases in the published privacy policy of your web site. Your lawful basis is the legal reason why you can collect and keep personal data so be cautious to think through what you choose or ask for legal advice on this. The different privacy policy regulations require that you explain why you chose to change your lawful basis should somebody make a complaint against your company. 

4) Review existing data and delete any unwanted data

This is probably the most painful part of this exercise. If you have been patiently collecting customer or lead data for years, you will need to make the difficult decision to determine as to whether it is necessary for you to keep all of your existing data. In some instances, you may find that you have been collecting data for years that you never use. In others, it may be that you have some concerns about the source of a list of leads you received in the past. Whether you decide to keep the data or not, it is important that you are aware of what you have so that you know the risks.

5) Update company policies and agreements

Spend some time reviewing all of your existing policies and agreements but especially your privacy policy and your terms of service. If you don’t have either published on your web site yet you’re not alone as many small businesses don’t realize that existing US and Canadian regulations require privacy policies. Now is a good time to have one drafted and added to your site so that you comply with current local requirements and other regulations on this issue.

Remember that the point of these different policies was to make privacy handling more transparent and easier for the average reader to understand as pages and pages of legalese defeats the purpose of any of the new regulations. Depending on the industry you’re in, you will want to have a lawyer look over your policies and agreements but if you’re a small retailer simply looking for a basic privacy policy, you can consider using the free policy generator offered by Shopify or iubenda which has free and paid versions (click for discount code) to post on your web site.

It’s also a good idea to let your email subscribers know whenever you make major revisions to your privacy policy although we would recommend that you add these updates to your regular email updates to ensure the best open rates and visibility.

6) Revise company processes and suppliers

Moving forward you should only gather personal data you need and make sure you have lawful grounds to process it.

Add and document consent wherever possible in your business processes. Consent has to be freely given, specific, informed and unambiguous (pre-ticked boxes aren’t allowed) on all of your forms (digital or paper). For email marketing, use reputable services such as MailChimp that are legally compliant so that subscribers are able to unsubscribe at any time.

7) Review all 3rd party processors and sign Data Processing Agreements (DPAs)

It’s also important to consider the privacy practices of your suppliers if you share any data with them that contains personal information. Be understanding that many North American businesses and most small businesses aren’t ready for updated privacy regulations but just make sure that your key partners are making efforts to improve how they handle privacy in their operations. If you’re sharing data with large processors such as Google Analytics, Facebook or MailChimp, you should sign the Data Processing Agreements (DPAs) or review the privacy settings they have for customers that share personal data with them. We’ve listed a few key processor DPAs below:

MailChimp

Google Analytics

Facebook

8) Review your company data security

You cannot have privacy without security. While there’s no such thing as 100% security, every business should review who has access to company data and whether current security settings and back-ups are sufficient.

What we’re doing at TAKU Retail

Like so many of you, we too are doing our best to try to meet ever-changing market expectations. And we’ve made the conscious decision to move towards a higher standard of privacy management so that you can feel confident about how we operate at TAKU Retail POS. To do this, we have recently updated our privacy policy, added consent options to our web forms and our web site cookie handling.

retail privacy policy

This post is an updated version of an original post published on the ACE POS retail blog.

You can join our beta waitlist here. In the meantime, subscribe to our blog for more retail tips and strategies.

Inventory SKUs: Retail Management 101

Inventory SKUs: Retail Management 101

Inventory SKUs (pronounced “skew”) stand for Stock Keeping Units and are used by retailers to both identify inventory and keep track of inventory movement or changes in product stock levels over time. 

It is basically a unique combination of numbers and letters assigned to each product in a retail store. As a retail owner, inventory SKUs give all of your products a single type of code to help you keep track of certain details for a specific product including price, product information (colour, size, features, etc.), quantity, and manufacturer. SKUs are often associated with vendors or supplier barcodes but can they can also be converted into scannable barcodes and printed on to product labels.

A retail POS system is the software that holds all of this inventory information so that you can track what you’re buying, how much stock you’re carrying and whether stock movement matches what you’ve sold. Whenever you’re looking for a new retail POS system make sure to check if the software will allow you to use your existing SKUs and also generate consecutive SKUs for new products. This is particularly important if you integrate to other non-POS systems (e.g. accounting systems) based on your SKU names. 

SKUs vs GTINs

SKUs should not be mistaken for Global Trade Item Numbers (GTINs) or Universal Product Codes (or UPCs). SKUs are internal codes used for products that are unique to a retail business. On the other hand, GTINs or UPCs are the same for a product – no matter who/what store sells it.

product label

How Are SKUs Made? 

Each retail store has a unique and specific process in place for choosing SKUs. This method is usually easy to understand and follow for retail staff. 

POS systems can help you create SKU codes based on a format that works for your business. For example, your SKU code can have a specific prefix or suffix together with a number that increases consecutively. For example, a SKU for your business might be FD-2340-GR. Others use shortcodes within their SKUs as an easy hint to staff so they don’t need to memorize numbers.

retail POS system

How Are SKUs Used?

Inventory management: Inventory/stock-takes should be done at regular intervals in retail; both for tax purposes and to ensure accurate inventory levels. 

When each product is assigned a unique SKU, inventory availability is easier to determine throughout the year. And when it comes time for a stock-take, SKUs make it easier to reconcile stock levels – so that actual inventory levels match inventory counts in your retail POS or inventory management system. 

inventory management

Re-Stocking Products

Making use of SKUs can help store owners identify reorder points and a minimum threshold – so when inventory hits a certain level, they are made aware that a new purchase order needs to be placed. 

These internal codes also help you identify the products that move faster. Meaning you only have to re-order when you really need to – resulting in reduced inventory holding costs. 

skus make for easier stock replenishment

Better Customer Experience

Have you ever walked into a store and seen a pair of shoes or a t-shirt that you liked – but it turned out that you needed a different size? In this case, retail employees usually scan the item’s barcode or label to see if they have your size in stock, either in the back stockroom or at a different location. 

This instance explains how SKUs are used within a retail system to improve customer experience. When products share a traceable type of code, you and your staff can more easily identify stock levels quickly so that more time is available to actually assist customers.

identify stock levels quickly

Easier To Identify Profitable Products

SKUs are generally the easiest way for retailers to filter for specific and detailed product reporting – e.g. identifying bestsellers and underperforming products by their SKU. When you combine this with merchandising and product categories or tags, business owners can more easily see the effectiveness of their store’s product mix or product lines.

identify best sellers and underperformers

Identify Inventory Shrinkage

Inventory shrinkage in retail can be defined as the difference that exists between the inventory quantity in a retailer’s POS system and the actual inventory in that store. In other words, it consists of the stock/product/inventory that goes missing due to human error, theft, damage, miscounting, etc. 

Inventory management is key to minimizing shrinkage in retail. As stated in an inventory shrinkage article published by Forbes, “Without an active inventory process, you do not realize your losses until it is too late.” 

And properly designed and implemented inventory SKUs are central to any good retail management system. They are key to modern retail operations since they are necessary to share and track inventory information between different locations, systems, and sales channels.

SKUs help reduce inventory shrinkage

Did you find this article helpful? We will be posting more inventory management tips in the upcoming weeks.

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