Father’s Day is just a few days away! And although the holiday is not as big as Mother’s Day, retailers can still take advantage of the special day to increase their store sales.
So keep reading to find out how you can take advantage of shopper spending habits.
Offer a Free Father’s Day Gift With Every Purchase
“Gift with purchase” promotions are a great way to increase your store’s average order value. This type of promotion offers every shopper who spends a certain amount in-store, a free item (a gift-box, gift-card, store merchandise etc.).
I mean what shopper doesn’t like free items?
Uniqlo is a great example of a retailer that successfully implemented this strategy. For every $50 spent in-store, Uniqlo shoppers received a free Father’s Day gift box.
“Gift with purchase” promotions can increase your store sales because:
1) It makes it easy to up-sell. Say for instance, a shopper is checking out and they are $5 dollars away from receiving a free item. This promotion strategy will encourage them to go back and purchase additional merchandise – increasing your store’s average order value!
2) It drives traffic to your store. Offering limited time, in-store promotions will create a sense of urgency in shoppers. “Gift with purchase” promotions make it seem like shoppers are getting a higher value for a lower cost. Simply put, shoppers will feel that they are getting more than what they paid for – making it harder for them to walk away.
Use Father’s Day related keywords so you can appear higher up in search results. Promote your in-store offers and Father’s Day related sales/discounts. Feature a gift guide that includes all of your Father’s Day merchandise.
Promote your in-store offers,discounts, and events. It’s important that you make your e-mail time sensitive by including dates (for ex: offer only valid from June 1st – June 16th.). This way, you’re creating a sense of urgency among shoppers!
Buy one get one free (BOGO) deals. Shoppers have a hard time staying away from these deals! This is because they feel that they are getting more bang for their buck. It also encourages them to buy higher priced merchandise.
Discounted Merchandise. Reducing prices on all or select merchandise can be extremely effective in increasing store sales. When backed by a great marketing campaign, it helps 1) increase traffic to your store 2) sell overstocked or slow moving merchandise and 3) produce brand awareness for your store.
Hosting an event is a great way to drive new and existing shoppers to your store. There are different ways to provide a fun and memorable experience for local shoppers. Some great ideas include:
Hosting a “Kid’s Craft for Dad” event where children are invited to create art for their fathers.
Hosting a Father’s Day photo session. Make sure to set up a nice backdrop in your store. You can also create an incentive for shoppers to share their pictures on social media – by running a contest! For example, shoppers who share the post on social media and tag your store can be eligible for a $100 gift card.
Hosting a BBQ or block party. Think about holding Father’s Day themed games so fathers can compete with their children!
Selling gift basket bundles is a great way to increase sales while offering shoppers a convenient and special gift. It’s important that you bundle your best selling merchandise with slow sellers. This way, you can get rid of slow moving stock – freeing up your shelf space for new inventory.
Creating a point-of-purchase display with all of your Father’s Day merchandise is a good idea. This makes it easy for shoppers to find a gift of interest – rather than walking through multiple aisles to search for one.
As mentioned above, it is also a good idea to create a separate page on your website for Father’s Day. To make things even more convenient, display your Father’s Day gift guide or give your shoppers product recommendations.
Other ways to provide convenience include offering:
Gift wrapping services.
Father’s Day cards as add-on’s to every purchase.
Smaller gift baskets at checkout so shoppers can easily and affordably add to their orders.
We hope you found these tips helpful. Happy Father’s Day and happy selling!
We know how busy store owners can get (we’ve been there) and we want to help you save time! So as a gift to our retailers, we’ve put together a collection of free stock images for Mother’s Day!
Feel free to use these images for your Mother’s Day marketing campaigns. Happy Mother’s Day!
It’s no secret that Google is the most powerful search engine in the world.
So if you’re looking to drive traffic to your online store, why not start with Google shopping?
What is Google Shopping?
Google shopping (also known as Product Listing Ads or PLAs) is an advertising service offered by Google. It allows shoppers to view and compare products they are interested in purchasing.
The ads appear above search results with a product image, product rating, price, and store information.
For example, if you use Google to search for “gym shoes”, a section will appear on the upper part of the page with images of different products.
They are effective because they stand out, making shoppers more likely to click on them. This means increased visibility for your online store.
Attract Better Store Traffic
With Google Shopping, products are displayed based on the keywords used by a shopper in your area. This means your merchandise will be shown to local shoppers who are already interested in your products! So your advertising dollars will be spent on the right shoppers. Simply put, if a shopper isn’t interested in your products, your ads won’t be displayed.
This is why Google Shopping will help you drive more relevant traffic to your online store in comparison to other ad platforms. Google Shopping ads also have a 11% lower average order value compared to text ads, offering a higher return on investment.
Have Multiple Ads Appear for a Single Search
Multiple products offered by your store can be shown during a single search with Google Shopping. For example, if you searched for “women’s running shoes”, multiple products from Lululemon appear. This can help increase awareness of the different product lines that your store carries.
You may also notice that your products will appear under related keywords. Ultimately, this helps you reach a greater number of local shoppers.
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By offering limited time promotions, you can sell more by:
1) Driving more traffic to your store. Shoppers will hurry to your store to see what deals they can find. So egg-cite shoppers with discounts on their favourite items!
2) Upselling by offering products in Easter packages. Package discounted items with regular price items to encourage shoppers to spend more.
Running an Easter contest on social media is an easy way to engage younger consumers. Make it fun and interactive!
Some good ideas include having your followers guess how many Easter eggs are in a basket. Or have them upload their funniest Easter pictures and tag your store.
So why not hold an Easter egg hunt for adults? Place Easter eggs around your store holding promotions, gift cards, or special prizes. Use signage to remind shoppers to look out for Easter eggs and to redeem their prizes at check-out.
Other good ideas include tagging all discounted merchandise with an Easter bunny and using bunny feet to lead shoppers to your sale items.
We hope you found these tips helpful. Happy Easter!
As always, we’re here to help our retailers save time! As a free gift, we have put together a collection of royalty-free stock images for you to use in any of your Easter holiday social media or email marketing efforts.
Download any of them from our Dropbox now for Free!
If you are looking to increase your ranking in search results, Google My Business is an easy place to start. I’ll explain why below.
What is Google My Business and How Does it Work?
Google My Business (GMB) is a verified online listing service offered by Google. Any business owner can use it and it’s completely free.
In order to use GMB, you create an online business profile that displays important information such as store hours, location, website, and contact information. When shoppers search in Google for your business or similar businesses, your business profile will appear directly in the search results.
Now that you know what GMB is, you need to know how it can help you sell more.
This is why verifying and managing customer reviews through a Google My Business account is important for understanding and managing how happy your customers are with your store.
GMB also gives store owners helpful information about who is searching for their business profile online. This includes:
How shoppers find you through the search engine. This could be through a direct search, a branded search, or through a discovery search.
Where the shoppers are geographically located.
The actions shoppers are taking on your business profile. You will be able to view if they are calling you, visiting your website, or viewing your pictures from your business profile.
4. Free Promotion Tools to Increase Store Traffic
Having a GMB listing is an affordable way for you to promote your business to target shoppers. Adding and posting attractive content on GMB is an easy way to increase your store traffic.
At the same time, having good reviews, clear contact details and professional photos on GMB will help you build credibility. It will also help you increase your presence in the search results.
Click here for more information if you are looking to register on GMB today.
Did you find this article helpful? We will be hosting seminars to discuss more about how you can attract local shoppers on Google. Click here for more information.
