Increase Father’s Day Store Sales

Increase Father’s Day Store Sales

Father’s Day is just a few weeks away! And although the holiday is not as big as Mother’s Day, retailers can still take advantage of the special day to increase their store sales. 

In fact, it is expected to be the biggest Father’s Day in retail yet! Retail sales are estimated to hit an all time high of $16 billion. 

So keep reading to find out how you can take advantage of shopper spending habits.

Offer a Free Father’s Day Gift With Every Purchase

“Gift with purchase” promotions are a great way to increase your store’s average order value. This type of promotion offers every shopper who spends a certain amount in-store, a free item (a gift-box, gift-card, store merchandise etc.).

I mean what shopper doesn’t like free items?

Uniqlo is a great example of a retailer that successfully implemented this strategy. For every $50 spent in-store, Uniqlo shoppers received a free Father’s Day gift box.

Uniqlo's Father's Day Promotion

“Gift with purchase” promotions can increase your store sales because:

1) It makes it easy to up-sell. Say for instance, a shopper is checking out and they are $5 dollars away from receiving a free item. This promotion strategy will encourage them to go back and purchase additional merchandise – increasing your store’s average order value!

2) It drives traffic to your store. Offering limited time, in-store promotions will create a sense of urgency in shoppers. “Gift with purchase” promotions make it seem like shoppers are getting a higher value for a lower cost. Simply put, shoppers will feel that they are getting more than what they paid for – making it harder for them to walk away.

Run a Father’s Day Digital Marketing Campaign

According to the NRF, over half (57%) of smart phone/tablet users are planning on using their devices to help with Father’s Day gifting decisions. So it’s important that you take advantage of the web to increase your Father’s Day retail sales.

There are many ways you can do this – from running Google Shopping campaigns to e-mail marketing to social media.

Click here if you want to learn more about the benefits of digital marketing.

Here are a few tips for running your Father’s Day digital marketing campaign:

1) Optimize your website for Father’s Day

You can do this by creating a Father’s Day landing page (a separate page on your company website created specifically for a marketing campaign).

On your landing page you want to make sure to:

Use Father’s Day related keywords so you can appear higher up in search results. Promote your in-store offers and Father’s Day related sales/discounts. Feature a gift guide that includes all of your Father’s Day merchandise.

38% of shoppers are expected to use their mobile device to research products. So make sure your landing page is optimized for mobile.

2) Use E-mail Marketing to Your Advantage

E-mail marketing is one of the most effective digital marketing toolsavailable to retailers. So use it to promote your Father’s Day marketing campaign!

Here are some important details you may want to consider including in your e-mail marketing campaign:

3) Run a Social Media Contest

Holding a Father’s Day social media contest is an inexpensive and effective way to engage with shoppers. And ultimately increase your sales!

Here are some things to keep in mind:

  • Incentivize shoppers to follow your social accounts. You can do this by making it a rule or condition of the contest.
  • Make sure to include a valuable prize (a store gift card, popular merchandise, a gift basket etc.) so that shoppers are motivated to enter.
  • Make it easy to enter. The easier your contest is to enter, the more attractive it will appear to shoppers.
Retail digital marketing

Father’s Day In-store Promotions and Sales

Offering discounted merchandise and in-store promotions can increase demand! In fact,17% of shoppers state that finding a cost effective gift is most important when picking out a gift this Father’s Day.

Effective in-store promotions and sales include:

  • Buy one get one free (BOGO) deals. Shoppers have a hard time staying away from these deals! This is because they feel that they are getting more bang for their buck. It also encourages them to buy higher priced merchandise.
  • Discounted Merchandise. Reducing prices on all or select merchandise can be extremely effective in increasing store sales. When backed by a great marketing campaign, it helps 1) increase traffic to your store 2) sell overstocked or slow moving merchandise and 3) produce brand awareness for your store.
Father's Day Promotion

Host an In-Store Father’s Day Event

47% of Father’s Day shoppers have stated that they are looking to gift a special outing. So host a Father’s Day event for local families in your area!

Hosting an event is a great way to drive new and existing shoppers to your store. There are different ways to provide a fun and memorable experience for local shoppers. Some great ideas include:

  • Hosting a “Kid’s Craft for Dad” event where children are invited to create art for their fathers.
  • Hosting a Father’s Day photo session. Make sure to set up a nice backdrop in your store. You can also create an incentive for shoppers to share their pictures on social media – by running a contest! For example, shoppers who share the post on social media and tag your store can be eligible for a $100 gift card.
  • Hosting a BBQ or block party. Think about holding Father’s Day themed games so fathers can compete with their children!
Father's Day Event

Create Father’s Day Basket Bundles

45% of shoppers state that finding a unique or special gift is most important when picking out a Father’s Day gift. So offer shoppers uniquely themed Father’s Day baskets!

Some good ideas include a “handyman toolbox” or a “hole in one” golf gift basket.

Click here for more basket bundle ideas.

Selling gift basket bundles is a great way to increase sales while offering shoppers a convenient and special gift. It’s important that you bundle your best selling merchandise with slow sellers. This way, you can get rid of slow moving stock – freeing up your shelf space for new inventory.

Father's Day Gift Bundle

Make Shopping at Your Store Convenient

Approximately 1/4 of shoppers state that they are looking to find a gift that is convenient. So it’s important you create a Father’s Day section both in your physical store and on your website.

Creating a point-of-purchase display with all of your Father’s Day merchandise is a good idea. This makes it easy for shoppers to find a gift of interest – rather than walking through multiple aisles to search for one.

As mentioned above, it is also a good idea to create a separate page on your website for Father’s Day. To make things even more convenient, display your Father’s Day gift guide or give your shoppers product recommendations.

Other ways to provide convenience include offering:

  • Gift wrapping services.
  • Father’s Day cards as add-on’s to every purchase.
  • Smaller gift baskets at checkout so shoppers can easily and affordably add to their orders.
Father's Day present

We hope you found these tips helpful. Happy Father’s Day and happy selling!

#retailsales #retailmarketing #retailpos #FathersDay #increaseretailsales #builtforretail

Free Mother’s Day Stock Images for Retail Marketing

Free Mother’s Day Stock Images for Retail Marketing

We know how busy store owners can get (we’ve been there) and we want to help you save time! So as a gift to our retailers, we’ve put together a collection of free stock images for Mother’s Day! 

Feel free to use these images for your Mother’s Day marketing campaigns. Happy Mother’s Day! 

Download the images here for free.


#mothersday #freeimages #mothersdayimages #retailmarketing

Sell More: The Importance of Google Shopping

Sell More: The Importance of Google Shopping

It’s no secret that Google is the most powerful search engine in the world. 

So if you’re looking to drive traffic to your online store, why not start with Google shopping?

What is Google Shopping?

Google shopping (also known as Product Listing Ads or PLAs) is an advertising service offered by Google. It allows shoppers to view and compare products they are interested in purchasing.

The ads appear above search results with a product image, product rating, price, and store information.

For example, if you use Google to search for “gym shoes”, a section will appear on the upper part of the page with images of different products.

Google Product Listing Ads

The Rise of Google Shopping

Google Shopping has become the most popular advertising medium for retailers. In fact, Google shopping ads drive 76.4% of retail search and spend.

Clearly, many retailers are recognizing the benefits of Google Shopping.

Keep reading to find out how it can help your retail store sell more.

3 Ways Google Shopping Can Increase Your Retail Sales

Increased Visibility

Google Shopping ads are first to appear in the search results. Not only are they highly targeted, they are able to grab a shopper’s attention. This is because they are the only ads in Google search results with an image and a clear product offer. Google Shopping ads have been proven to have a 30% higher conversion rate than text-only ads.

They are effective because they stand out, making shoppers more likely to click on them. This means increased visibility for your online store.

online purchase

Attract Better Store Traffic

With Google Shopping, products are displayed based on the keywords used by a shopper in your area. This means your merchandise will be shown to local shoppers who are already interested in your products! So your advertising dollars will be spent on the right shoppers. Simply put, if a shopper isn’t interested in your products, your ads won’t be displayed.

This is why Google Shopping will help you drive more relevant traffic to your online store in comparison to other ad platforms. Google Shopping ads also have a 11% lower average order value compared to text ads, offering a higher return on investment.

Data Analytics

Multiple products offered by your store can be shown during a single search with Google Shopping. For example, if you searched for “women’s running shoes”, multiple products from Lululemon appear. This can help increase awareness of the different product lines that your store carries.

You may also notice that your products will appear under related keywords. Ultimately, this helps you reach a greater number of local shoppers.


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Sell More: 3 Ways to Increase Store Sales During the Easter Weekend

Sell More: 3 Ways to Increase Store Sales During the Easter Weekend

It’s pretty obvious that chocolate sales increase during Easter Weekend. What’s not so obvious is the fact that retail sales rise in general!

 So you don’t have to sell chocolate or Easter bunnies to benefit from the holiday. 

Keep reading to find out how your store can sell more this Easter weekend.

Low-Budget Ways to Sell More During Easter

In-Store Promotions

Easter is the perfect time for store promotions or special offers. According to the NRF, 48% of shoppers not celebrating Easter still plan on taking advantage of Easter related sales.

By offering limited time promotions, you can sell more by:

1) Driving more traffic to your store. Shoppers will hurry to your store to see what deals they can find. So egg-cite shoppers with discounts on their favourite items!

2) Upselling by offering products in Easter packages. Package discounted items with regular price items to encourage shoppers to spend more.

Retail Sales Tag Image

Easter Giveaways and Contests on Social Media

It is estimated that 37% of younger shoppers will use their phones to make Easter purchases. That’s why it is important to showcase your products and promotions on social media.

Running an Easter contest on social media is an easy way to engage younger consumers. Make it fun and interactive!

Some good ideas include having your followers guess how many Easter eggs are in a basket. Or have them upload their funniest Easter pictures and tag your store.

For example, Spudshed held a selfie contestthat inspired shoppers to take a picture with the store owner.

Easter Retail Tips - Selfie Contest

Easter Egg Hunt

According to the NRF, 8 out of 10 adults plan on celebrating Easter. On average, an adult shopper is estimated to spend $151.

So why not hold an Easter egg hunt for adults? Place Easter eggs around your store holding promotions, gift cards, or special prizes. Use signage to remind shoppers to look out for Easter eggs and to redeem their prizes at check-out.

Other good ideas include tagging all discounted merchandise with an Easter bunny and using bunny feet to lead shoppers to your sale items.

Retail Tips - Easter Egg Hunt

We hope you found these tips helpful. Happy Easter!

#sellmore #easter #retailmarketing #retailtips #builtforretail

Free Easter Stock Photos for Retail Marketing

Free Easter Stock Photos for Retail Marketing

As always, we’re here to help our retailers save time! As a free gift, we have put together a collection of royalty-free stock images for you to use in any of your Easter holiday social media or email marketing efforts.

 Download any of them from our Dropbox now for Free!


#easter #eastermarketing #springtime #holidays #holidaymarketing #stockphotos #retailmarketing #marketing #builtforretail

Why Retail Stores Need ‘Google My Business’

Why Retail Stores Need ‘Google My Business’

There are an estimated 5.5 billion searches on Google per day.Yet, many retailers fail to use Google to their advantage.

 If you are looking to increase your ranking in search results, Google My Business is an easy place to start. I’ll explain why below.

What is Google My Business and How Does it Work?

Google My Business (GMB) is a verified online listing service offered by Google. Any business owner can use it and it’s completely free.

In order to use GMB, you create an online business profile that displays important information such as store hours, location, website, and contact information. When shoppers search in Google for your business or similar businesses, your business profile will appear directly in the search results.

Now that you know what GMB is, you need to know how it can help you sell more.

The Benefits of Using GMB

1. Target Local Customers More Easily

To display the most relevant information, Google will always show search results based on a user’s location. When you use GMB, your local business will appear higher in the search results. According to Think with Google, 3 in 4 people who find local information in search results helpful are more likely to visit stores.

For example, if a user decides to google “pet store”, a list of local pet stores will appear. GMB makes targeting local shoppers easy.

Google My Business Pet Stores

2. Take Control of Your Online Reputation

Increasingly, shoppers prefer to read online reviews before making a purchasing decision. According to BrightLocal, 88% of customers trust online reviews to determine the quality of a local business.

This is why verifying and managing customer reviews through a Google My Business account is important for understanding and managing how happy your customers are with your store.

With GMB, customers have the option of rating your business out of five stars. They can also leave a written review. While there are other review platforms, such as Yelp, Google is the number one site for retail customer review management.

3. Helpful Local Shopper Data

GMB also gives store owners helpful information about who is searching for their business profile online. This includes:

  • How shoppers find you through the search engine. This could be through a direct search, a branded search, or through a discovery search.
  • Where the shoppers are geographically located.
  • The actions shoppers are taking on your business profile. You will be able to view if they are calling you, visiting your website, or viewing your pictures from your business profile.
Google My Business Data

4. Free Promotion Tools to Increase Store Traffic

Having a GMB listing is an affordable way for you to promote your business to target shoppers. Adding and posting attractive content on GMB is an easy way to increase your store traffic.

At the same time, having good reviews, clear contact details and professional photos on GMB will help you build credibility. It will also help you increase your presence in the search results.

Click here for more information if you are looking to register on GMB today.


Did you find this article helpful? We will be hosting seminars to discuss more about how you can attract local shoppers on Google. Click here for more information.

#takuretail #builtforretail #googlemybusiness #retailmarketing #smallbusiness #supportsmallbusiness #foottraffic