After several years of restrictions, shoppers are increasingly looking for opportunities to celebrate their lives. While many retailers make a significant portion of their sales at the end of the year, there are a lot of other seasonal holidays that can help to spread out sales throughout the year.
If you’re looking for merchandising ideas and sales opportunities, consider adding some of the following celebrations this year to your retail holiday marketing calendar.
Winter Holidays
- February
- Black History Month (February)
- Lunar / Chinese New Year, Asia
- Note that this holiday follows a lunisolar calendar. Therefore the timing of the holiday changes every year and can start any time from the end of January to mid-February. It is usually a 3 week festive period with the first day being celebrated as the New Year day. For the New Year day in the Gregorian calendar until 2031, you can refer to this website.
- Super Bowl Sunday (February 13)
- Valentine’s Day (February 14)
- President’s Day (February 21)
Spring Holidays
- March
- Mardi Gras/Shrove Tuesday (March 1)
- St. Patrick’s Day (March 17)
- International Women’s Day (March 8)
- Daylight Savings Time begins (March 13)
- Spring Break/March Break (March 14 – 18)
- White Day, Asia (March 14)
- Holi Festival (March 18)
- First Day of Spring (March 20)
- April
- April Fool’s Day (April 1)
- Ramadan begins (April 2)
- Note, this holiday is also dependent on a lunar calendar
- National Pet Day (April 11)
- Tax Season (April 15)
- Good Friday (April 15)
- Easter (April 17)
- Passover (April 15 – 23)
- Earth Day (April 22)
- May
- Wedding Season (May)
- Graduation Day (May)
- Ramadan ends (May 2)
- Note, this holiday is also dependent on a lunar calendar
- Eid al-Fitr (May 3)
- Note, this holiday is also dependent on a lunar calendar
- Cinco de Mayo (May 5)
- Victoria Day, Canada (May 23)
- Mother’s Day (May 8)
- Memorial Day, US (May 30)
Summer Celebrations
- June
- Pride Month (June 1- 30)
- World Environment Day (June 5)
- Father’s Day (June 19)
- Juneteenth, US (June 19)
- Summer Solstice (June 21)
- July
- Canada Day (July 1)
- US Independence Day (July 4)
- Islamic New Year (July 29 – 30)
- August
- Back to School season begins
Autumn Festivities
- September
- Back to School season ends
- Labor Day (September 5)
- Grandparents’ Day (September 11)
- National Hispanic Heritage Month (September 15 – October 15)
- Autumn Equinox (September 22)
- Oktoberfest (September 17 – October 3)
- Rosh Hashanah (September 25 – 27))
- October
- Yom Kippur (October 4 – 5)
- Canadian Thanksgiving (October 10)
- Diwali (October 24)
- Halloween (October 31)
- November
- Daylight Savings Time ends (November 6)
- Singles’ Day, China (November 11)
- Veterans Day, US (November 11)
- Remembrance Day, Canada (November 11)
- American Thanksgiving (November 24)
- Black Friday (November 25)
- Small Business Saturday (November 26)
- Cyber Monday (November 28)
- Giving Tuesday (November 29)
