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3 Essential Off-Season Marketing Strategies for Retail Stores

3 Essential Off-Season Marketing Strategies for Retail Stores

As a retailer, you’re bound to experience high and low seasons. 

Periods of slower sales can happen for many reasons such as natural seasonality (e.g. Halloween supplies), the weather, or competitive promotions. Whatever the reason for your slump, it’s important to view your off-season or slow periods as a potential opportunity. 

Low seasons are actually the perfect time for retailers to focus on their marketing efforts. With a little bit of creativity and planning, you can make it through your off-season with not only more new customers, but a larger base of followers to promote to. And who knows, you may even find a new revenue opportunity in the process!

Keep reading for 3 strategies that you can use to keep your retail business profitable during your slow periods.


Why an off-season marketing strategy is important

There is a common misconception that businesses should only invest in marketing during their high season. But this isn’t the case. Your slower seasons are actually the time when you need the sales lift from marketing!

In particular, an off-season marketing strategy is key to: 

  • Building local and online awareness: Knowing is half the battle. Shoppers don’t know what they’ve never seen. Marketing during the off-season gives your retail business time to build online presence and brand awareness with target shoppers. You can educate customers on what your store has to offer and how you are better than your competition. This way, once your peak season hits, you will be top-of-mind with shoppers. 
  • Minimizing your overall marketing costs: Ad spend decreases during the off-season as less competitors are bidding on ad space. This means that you can get more exposure at a lower cost versus advertising during your high season.
  • Getting ahead of your competitors: Besides getting new shoppers in your door, marketing during the off-season also gives you the opportunity to start building your own mailing lists or followers. This is particularly important as you need time to attract a following of people interested in what you offer. But by starting earlier than your competitors, you will be ahead of them by having a new list of potential shoppers that you can market directly to during your high season. 

3 marketing strategies for the off-season 

When we’re talking about marketing, we are specifically talking about digital marketing. While traditional marketing has its place, for most privately owned businesses, digital marketing offers the easiest way to promote your business, especially during your off-season. After all, today’s average shopper now spends more time with digital content than traditional media.

1) Gather online customer reviews

customer reviews

Online reviews are an important part of the consumer shopping journey. In fact, 90% of shoppers read customer reviews before visiting a business. And according to Google, 2 out of 3 shoppers say having positive reviews was an important factor in selecting a business or store to purchase from. 

With so many people basing their purchasing decisions on reviews, gathering reviews should be a key marketing strategy for your business all year round. But the off-season is usually the best time to ask loyal and long term shoppers to leave a review on your Google My Business (GMB) profile, especially now that you can create a GMB shortname unique to your business. You can then use customer reviews as promotional material across all of your digital platforms including your social media and store website. By staying active online and promoting positive customer testimonials, shoppers will remember your retail business when peak season hits. 

2) Consider paid marketing options 

google analytics

Digital marketing benefits retailers of all sizes as it is always the fastest way to cost-effectively access an incredibly targeted audience of shoppers. The advantages of digital marketing include: 

  • Fast impact: Compared to traditional marketing, paid digital marketing will make an impact much faster. Depending on the type of campaign, you can get up and running in minutes.
  • Flexible and accountable: The results of digital marketing are much easier to see so you can immediately know whether a campaign is working and make changes right away. This is a major difference from traditional marketing where your investment is a one-time deal since you can’t make changes once a flyer or a radio ad is printed or produced.
  • Lower overall cost: A well planned out digital marketing campaign can reach a targeted audience at a much lower cost (as long as $10/day) than traditional marketing methods.

Click here to learn more about the benefits of digital marketing for retailers. 

Run Google Local Inventory Ads (LIA)

Over the past several years, an increasing number of retailers have looked at running Google Local Inventory Ads (LIA) during slower periods. In Sidecar‘s 2019 Benchmark Report: Google Ads in Retail, the LIA performance of several retailers was examined. It turns out, LIA clicks grew by 16% and revenue increased 15% year-over-year.

Sephora, Canadian Tire, and Williams-Sonoma are some of the big box retailers who have seen success with Google LIA. Now for the first time ever, Local Inventory Ads are also available to independent retailers who are looking to attract local shoppers. And the best part? They are available in an automated way that doesn’t require retailers to hire new staff or keep inventory stock levels updated.

To learn how you can easily implement Google LIA together with your POS system, click here.

While Google LIA has proven to be a viable marketing strategy all year round, it is particularly effective during off-season for the following reasons: 

  • Bids are lower: As mentioned above, there are fewer competitors buying ads during off-season – which means lower ad spend is required to gain impressions. 
  • Marketing costs are minimized: LIA only showcases in-stock product and will automatically turn off when stock runs out, reducing your marketing costs. 
  • Get in front of local shoppers who are actually looking to purchase your products: Google LIA displays in-stock product to shoppers within a certain Km radius (you have full control over the geographical range) who are actually searching for products that your store sells.

3) Promote your business on social media 

With the rise in social media and e-commerce, shoppers are closer than ever to retail businesses. Not only do you have a way to directly showcase your products and store, you can now build up your list of followers for personalized offers.

While websites are still a great way to offer a “digital window” into your store, with the rise in social commerce (e.g. Facebook Shops, Instagram Shopping, etc.), it’s very important for retail stores to be active on social media.

Check out these 6 tips to help you grow your social following more quickly during your low season:

  1. Pick no more than 1 or 2 social media platforms to avoid spreading yourself too thin. Just make sure you’re picking ones your target customers commonly use. See how the various social media platforms differ.
  2. Make sure you have a verified Google My Business (GMB) account and are active on it. GMB is one of the best free online marketing tools available for small businesses today. Not only does GMB help local shoppers find you on Google Maps, it has options for you to post content (e.g. special offers or events) which improves your SEO.
  3. Improve your content design with cost-effective graphic tools. You don’t need to be a designer to use drag-and-drop tools such as Canva that even have free versions.
  4. Use original images for the best results as these rank better on SEO.
  5. Don’t forget to include the links to your social media accounts on email signatures, invoices, receipts, ads and on any window displays.
  6. Clearly display your social media links at the cash register and train your staff to encourage shoppers to sign up for special offers while they are waiting.

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#retail #retailmarketing #attractlocalshoppers #retailpos #cloudpos #digitalmarketing #offseason #marketing

Sell More: Black Friday Marketing Tips for Retailers

Sell More: Black Friday Marketing Tips for Retailers

The five day Thanksgiving weekend (American Thanksgiving through to Cyber Monday) is one of the biggest shopping events of the year.

According to the NRF, the average shopper spent $313.29 during the five day period in 2018

For retailers, this presents the perfect opportunity to attract more shoppers with Black Friday marketing and as a result, increase store visits and sales.   

But in order to take full advantage of the holiday weekend, retailers need to be prepared to meet shopper demand and expectations.

Black Friday Shopper Insights and Trends

While shoppers are expected to shop all weekend long, Black Friday has remained the busiest day for in-store shopping with more than 67 million shoppers participating last year and 114.6 million expected to participate this year.

NRF Thanksgiving Weekend Data

Top purchases over the 2018 holiday weekend included: apparel (57%), toys (34%), books and video games (29%), electronics (26%), and gift cards (20%)

It’s important to note that the multichannel shopper outspent the single-channel shopper by $93 on average in 2018

NRF Type of Black Friday Shopper

This year, the majority of shoppers are planning to start their shopping in-store (47%) compared with those who are planning to start online (41%)

The following are the top reasons that people plan to shop this holiday weekend

  • 65% of shoppers state that it is because the deals are too good to pass up 

  • 28% say that it is due to tradition

  • 22% state that they like to begin their holiday shopping during the weekend

  • 21% of shoppers say that it gives them something to do

  • 17% state that it’s a group activity with their friends/family 

Keep reading to find out how you can take advantage of these trends and increase your retail sales this upcoming holiday weekend! 

6 Retail Store Marketing Tips

1) Assess your Online Presence 

Review your online presence

Recent consumer research shows that nowadays, shoppers are conducting Google searches prior to visiting retail stores. In other words, online information is what drives shoppers to purchase in-store. So even if you do not have an online store, it’s important to assess and revamp your online presence prior to the Thanksgiving weekend.

If your business cannot easily be found online, there’s a large chance that you are losing out on potential shoppers. So here is a quick checklist that will help you assess how your retail store appears online: 

  • Check to see if you business information and holiday hours are updated on Google My Business. You can use tools like Yext to run a scan of how your business appears on listings/online directories across the web (Google, Yahoo, Bing etc). 

  • Ensure that your website is mobile-friendly – mobile friendliness is a major ranking factor used by Google when deciding how to rank your website. You can use Google’s Mobile-Friendly test to check the mobile-responsiveness of your website.  

  • Check review platforms like Google My Business and Yelp and make sure you are consistently replying to customer reviews. You’ll want to ensure that your customers are regularly leaving reviews as 90% of customers read online reviews before visiting a business. Click here to find out how you can gather more positive reviews for your retail business. 

2) Engage Shoppers After the Weekend is Over 

Black Friday Sale

Over 56% of 2018 Black Friday shoppers still had holiday shopping to complete after the weekend was over. And the majority of shoppers (92%) believed that the strong deals offered over the weekend would continue or improve throughout the rest of the holiday season. 

So, in order to capture this chunk of customers, it’s a good idea to run  sales and promotions post Black Friday weekend. Not only will you be able to draw in more shoppers and sales, this strategy will also help  you get rid of any slow moving or remaining stock. 

To reach as many shoppers as possible, take advantage of email marketing and other digital marketing tools to promote your post Black Friday and Cyber Monday deals! 

3) Partner Up with a Local Business 

partner up with a local business

As a small retailer, it’s hard to compete with big-box stores on Black Friday – slashing your prices in an attempt to increase traffic and sales just isn’t good for your margins. But with 65% of shoppers crediting good deals as their main motivation for Black Friday shopping, you still need to find ways to stand out. 

By partnering with local businesses, you can provide unique deals that shoppers will have a hard time passing up. And this way, you don’t have to risk low profit margins. In fact, you can still sell products at regular price or even at a premium.

The best collaboration strategies include: 

  • Selling products in bundles: Packaging products that complement each other in one product bundle is a great way to increase your store’s average order value. For example, pairing three lipstick shades with a skincare product or, bundling sweaters with a free bag. In order for this strategy to work, it’s obviously a good idea to partner with a store that sells complementary products. 

  • Offer partner promotions/discounts: Another effective strategy includes cross-promoting. For example, shoppers will receive 10% off of total sale or free shipping at your partner’s business when they purchase $50 or more at your store. You can print promotional material on your receipts and customers can use this as a voucher. 

  • Host Events: You can also team up with local businesses to host special events. For example, you could partner up with a restaurant to host a late-night open house or extended seasonal hours. Remember a good chunk of shoppers view Black Friday as something fun – 17% of shoppers see it as a group activity with their friends/family and 21% of shoppers say that it gives them something to do

4) Offer Exclusive Benefits to VIP Shoppers

exclusive offers

Black Friday is a great opportunity to strengthen your brand’s engagement with your loyal shoppers. After all, they are your target customers and the ones that are the most interested in your products.

By introducing the idea of exclusivity in your email marketing campaigns, you trigger psychological rewards like a sense of belonging and importance. This is why exclusivity makes your promotional offers appear more attractive to shoppers and encourages them to visit your store. 

Remember – shoppers are bombarded with emails during this time of the year. So make your emails stand out with:

  • a clear incentive in the subject line (for example: Exclusive VIP Sale) 

  • a personalised subject line (personalized subject lines are 26% more likely to be opened). Alternatively, you could include the shoppers first name in the email opening line. 

  • a short, simple, and to the point message. 

 5) Promote Scarcity 

promote scarcity

As mentioned above, the majority of shoppers (92%) believe that strong deals will be offered all throughout the holiday season. And with so many competitors offering deals during the weekend, shoppers are left with a lot of decisions to make. That’s why it’s necessary to create a sense a urgency with your Black Friday marketing campaigns.

Urgency and scarcity are widely used marketing tools in retail. And for good reason – creating a sense of urgency in shoppers increases demand and ultimately leads to more purchases. 

The following are some strategies that you can employ to incentivize shoppers to act fast: 

  • Set Deadlines: Create an incentive for shoppers to take action by running your promotions for a limited time. One effective way to create time pressure is to include a countdown timer on your website or in your email campaign. Show your shoppers how many days, hours, and minutes are remaining for them to get a deal on their favorite items. 

  • Use FOMO (or fear of missing out): Scarcity drives shoppers to take action. In order to promote scarcity, it’s a good idea to highlight that certain items are limited or low in stock on your e-commerce site. If you do not have an online store, it’s a good idea to run Google Local Inventory Ads and specify that certain items have “limited availability”. You can do so by adjusting the input for the availability attribute for all relevant products. 

6) Run Google Local Inventory Ads

Google Local Inventory Ads

Multichannel and omnichannel shopping are quickly becoming the new reality of retail:

It turns out that these shoppers are more valuable too. According to the NRF, shoppers who used more than one way to look for deals spent up to $93 more than the single channel shopper. And according to a study done by IDC, multi-channel shoppers have a 30% higher lifetime value than those shoppers that only purchase from one channel

This Black Friday weekend, you can get in front of these multi-channel shoppers with Google Local Inventory Ads. These ads work by targeting nearby shoppers who are searching online for products that your store sells. Google LIAs are effective because they capture shopper intent at the moment that they are looking to purchase. 

Click here to learn how your store can easily implement Google LIAs together with your POS system to increase store sales and foot traffic. 


Good luck and have a Happy Thanksgiving weekend! 

Subscribe to our blog for more holiday marketing tips. 

#blackfriday #marketingtips #retailmarketing #holidaymarketing #increasestoresales 

Google My Business Tips: Picking an Accurate Business Category

Google My Business Tips: Picking an Accurate Business Category

Once you’ve entered your business information in Google My Business (GMB), the next step is to pick an accurate business category. 

What is a Google My Business Category?

Your business category on your Google My Business listing is used to describe the type of business you operate (pet store, hardware store, grocery store etc.). 

It’s important to be specific when choosing your business category -the category you choose determines how local shoppers find you!

For example, if your primary category is “pet supply store”, your business will show up on Google when shoppers search for “pets”,”pet food”, or “pet supplies” in the area. 

Important Things to Note 

  • You can only select 1 primary category for your GMB listing.This is the category that people see on your business listing. It is also the most important – Google prioritizes your primary category in it’s search algorithm. 
primary category example
  • You can select up to 9 additional categories (other than your primary category) to describe your business. Focus on selecting the most relevant and specific categories for your business. 

  • You can’t create your own category. It is best to choose a more general category if you cannot find the one that you had in mind. 

  • Google can detect category information about your retail business from across the internet (including your own website and other mentions from across the web). 

Best Practices for Choosing a Business Category 

Google provides specific guidelines on how to choose a business category. 

Which can be broken down into the following points: 

1) Be as specific as possible when choosing a primary category. The more specific you are when choosing your primary category, the less local stores/businesses you will be competing against. For example, if you sell gift baskets, choose “gift basket store” instead of “gift store”.

2) Your primary category and additional categories should describe your retail business as a whole. Don’t add additional categories in an attempt to list all of your products, amenities, and services. For example, if you run a furniture business that also includes a pastry shop, avoid adding the category “pastry shop”. Instead, the pastry shop owner should claim their own listing and choose “pastry shop” as their primary category. Google suggests that you select categories that complete this statement: “This business IS a” rather than “this business HAS a”.  

3) Try minimizing the amount of additional categories that you add. Although you may be tempted to select as many categories as possible, it’s important not to. Doing so will negatively impact your store’s local ranking. Only choose categories that directly apply to your business!

Note: Skip adding categories that seem redundant. Again, you should focus on adding the categories that are most specific to your business. Google will do the rest of the work! For example, if you choose the category “children’s furniture store”, Google will implicitly add more general categories like “furniture store” and “children’s store”. 

For more information, on how to choose a business category, click here

How to Choose/Edit/Add a Business Category

1. Sign in to Google My Business here

2. Click on the “Info” tab on the left. 

info bar on google my business

3. Click on the pencil icon beside your primary category. 

pencil icon

4. Once you click on the pencil icon, you can either change your primary category or add additional categories.

primary and additional categories

5. Click on “Apply” in the right corner of the pop up screen. If the changes that you have made are significant, Google may ask you to verify your business again.

apply category changes

To learn more about the factors that affect your local search ranking, click here

#googlemybusiness #businesscategories #localseo #localsearchranking #foottraffic #cloudpos #retailpos 

What is Local SEO and how can it Benefit your Retail Store?

What is Local SEO and how can it Benefit your Retail Store?

Reaching a local audience is critical to the success of any brick-and-mortar retailer. This is why local search engine optimization (or local SEO) is so important. 

Local SEO helps store owners promote their retail business to local shoppers.

In this article, we’ll go into detail about what local SEO is and how it can benefit your retail business – from increasing your online visibility, driving foot traffic, and ultimately growing your revenue. 

What is Local SEO?

Local SEO stands for local search engine optimization. It is the process of “optimizing” your online presence so that your store can appear as high as possible in search results. By focusing on local SEO, you can attract more business from relevant local searches.

Essentially, the purpose of a local SEO strategy is to ensure that users can find you – both online and offline. 

The Importance of Local Search

shop local flag

According to Google: 

  • 4 in 5 shoppers use a search engine to find local information.

  • 50% of shoppers who conducted a local search on their smartphone, visited a store within the same day.

  • And 34% of users who searched on a computer/tablet did the same. 

Having said that, the amount of users that are conducting local searches is also growing at a significant rate. 

Over the past several years, there has been over a 500% growth rate in “near me” mobile searches that contain the phrases “can I buy” or “to buy”. 

For shoppers, search is no longer about finding a specific business. It is about finding a specific product in a specific place and in a specific period of time. 

The challenge for store owners then becomes giving target shoppers the answers they are looking for at the exact moment that they are searching. And by doing so, capturing both their interest and the sale. 

This is where local SEO comes in. 

The Benefits of Local SEO 

local store

We know that the modern shopper prefers to conduct product research online before making purchases in store. So it makes sense that retail businesses with the greatest local online presence (or a strong local SEO strategy) will capture the majority of sales in a certain area. 

Listed below are the key benefits of a local SEO strategy. 

Local SEO Strategies

seo strategy

As a local store owner, you may feel that investing time into your Google search ranking is useless as it means competing with larger retailers like Amazon and Walmart. But this isn’t the case for local search.

Google recognizes the benefits of local business and it knows that shoppers do too. So in order to determine how your business ranks in local search and if it is geographically relevant, Google takes a certain set of factors into consideration. 

With that being said, there are key elements to ranking well in local search – which can be broken down into the following three components: 

  1. Optimizing your Google My Business listing: Google My Business is a free online listing service offered by Google. It is a powerful yet easy tool that retailers can leverage to drive local foot traffic. To learn more about Google My Business, click here
  2. Optimizing your store’s website for on-site SEO: Increasing your on-site SEO involves updating your website to optimize for several ranking factors. This includes improving internal linking structure, building local content, optimizing for keywords (website URL, meta descriptions, titles, headers etc.), and ensuring that your website is mobile-friendly. 
  3. Optimizing for off-site SEO: This involves everything you should be doing across the web (other than your own website). Key strategies to focus on include NAP consistency, inbound links, and local directory listings. 

If you would like help implementing a local SEO strategy for your retail business, hiring a local SEO consultant is a good place to start. Click here for an informative and thorough guide on how to find the best local SEO company for your retail store. 


Keep an eye out on our blog for more SEO tips. 

In the meantime, if you would like to learn more about how you can increase foot traffic and store sales, click here

 
What is a Retail Point of Sale System and why your Store Needs One

What is a Retail Point of Sale System and why your Store Needs One

A point of sale system is demonstrably the most important tool you can have when running a retail business. 

In fact, retail stores that invest in a strong POS system are quick to see a huge return on investment. 

A retail POS can help you save time and money by streamlining repetitive tasks, maintaining business records, and reducing human error. Even better, it can even help grow your retail business with useful data and marketing integrations.

Keep reading to find out more about how your retail business can benefit from a POS system.

What is a Retail POS?

grocery store checkout

Traditionally POS stands for “point of sale” – which refers to the place where a customer transaction occurs. Or in simpler terms, the point at which a customer hands over money in exchange for a product that they’ve purchased. 

For many retailers, this usually means the area surrounding the checkout line. For retailers who adopt cloud POS or mobile POS solutions, their whole store essentially becomes a point of sale. 

What is a Retail POS System?

pos system

To better manage in-store checkout, retail POS systems were created. The original POS systems were a combination of hardware and software that retailers used to manage their sales operations. Because POS systems are the only source of all detailed store sales, they eventually expanded to include everything from tracking customer history and taxes reports to advanced marketing and inventory management. 

Retail POS Software

Today, there are 2 main types of retail POS systems in the market: on-premise software and cloud-based subscriptions.

On-premise POS software: This type of software is installed on specific devices and usually does not rely on the Internet because the data is stored on the same devices. Because the database is stored “locally” in a specific server computer in your store, you can only access the data when you are in the store.

Cloud-based POS software: Cloud software stores data in an off-site cloud server (often hosted by a major cloud hosting service such as Google Cloud or Microsoft Azure) and is accessed via the Internet. You can compare it to writing a report on Google Docs. As long as you have an Internet connection, you can access your report from anywhere. While there may be some limitations without Internet access with cloud systems, there are major gains in remote accessibility, cost-savings and real-time data accuracy. Click here for more information on the benefits of cloud-based retail POS software

There is also a 3rd type of “hybrid” retail POS system which combines a hardwired local connection with access to data in the cloud. While this type of solution reduces the reliance on Internet, it is often a more complex system to maintain and more commonly used by larger operations. At the same time, because it is designed to allow for longer offline use, there is greater potential for issues with data quality during “synchronization” of online and offline data.

Expert Tip! It’s also important to note that offline usage and “data integrity” actually work against each other. While it is key for operations to have usable salesscreen functions (or alternative ways of processing sales) when the internet or network is down, the quality of the pooled data is lower and less accurate the more often the stations in a POS are “offline.” So if getting accurate, accessible business data from anywhere is a major priority, it’s important to consider a system which prioritizes real-time data accuracy with fast and reliable data sharing and considers offline usage for emergency scenarios only. Systems that prioritize offline capabilities over the data sharing functionality will be designed for infrequent synchronization. While this may not be a concern for certain types of businesses, the reality is that omnichannel retailers that need real-time stock quantity and even restaurants that take online orders need accurate POS data to make better operational decisions. After all, customers now expect real-time information when they intend to shop or order something. It’s another reason why smart POS is now able to automatically help merchants update correct store information or product stock levels in real-time.

cloud POS

Retail POS Hardware

POS hardware includes all of the physical components of your POS system. It is usually comprised of the following items:

1. POS terminal: This is the hardware or device (computer, laptop, desktop etc.) that the POS software runs on.

Traditional, on-premise systems have limitations when it comes to hardware. This is because most on-premise solutions can only operate on certain devices and operating systems (such as Windows or Mac). 

To use on-premise POS software, a license must be installed on each device that a merchant wishes to operate on. At the same time, licenses are often tied to the hardware they are installed on and can be difficult or costly to transfer to other devices.  

For newer, cloud-based POS software, merchants can use any device with Internet connectivity to access their data – laptops, tablets, desktops and even mobile phones. Cloud POS software does not require merchants to pay per device, rather merchants often pay per active station (or users logged in at the same time). Transferable access offers multi-channel merchants a lot more flexibility when managing store operations.  

2. Cash Drawer: A cash drawer is an important yet simple part of a retail POS system. This piece of hardware provides both security and organization to retailers. It is where cash, coins, checks and credit card receipts are stored. 

The receipt printer will send signals to the cash drawer, prompting it to open when necessary.

cash drawer

3. Barcode Scanner: Barcode scanners are an important part of most retail stores. Compared to restaurants, retailers carry a lot more inventory and need to use barcode scanners to make checkout an easier and faster process for both store employees and shoppers. Scanners use lasers to read barcode numbers unique to each SKU and enter these numbers immediately in the POS software.

While most retail POS systems should be designed specifically for barcode scanners, it is important for there to be other search methods should barcode tags get damaged or lost. Without scanners, cashiers should be able to quickly search by product codes or keyword for each item in the store.

Expert Tip! Unless a retail store has a very low number of inventory items (e.g. coffee shop), the default salesscreen mode should be designed for barcode scanners. The picture gallery touchscreen mode commonly found in tablet-based POS was traditionally designed for restaurants where the number of inventory items is very low and is generally not efficient in retail stores with more than 500 unique SKUs. While some POS providers will serve both restaurants and retailers, if the default salesscreen is designed for touchscreen picture gallery, most likely the company that developed the original software started with a restaurant POS and later retrofit it for retail.

barcode scanner

4. Receipt Printer: Once a customer pays for the items that they have purchased, cashiers will usually hand them a receipt to confirm payment. While email receipts are increasingly popular, the majority of receipts are still printed based on the data received from the POS software. 

receipts

5. Credit Card Terminal: This is the hardware that store staff use to accept debit and credit card payments. Increasingly, shoppers prefer and make the majority of their purchases with credit and debit cards. 

There are three ways that credit card terminals can accept credit or debit payments: 

1) Using chip & PIN cards: Where shoppers insert chip & PIN cards to make a purchase. This type of payment is EMV-compliant and the most secure of the 3 types.

2) Swiping card magstripes: Where shoppers swipe their cards in order to make a payment. This type of payment is not EMV compliant and opens the merchant up to chargebacks on all payments processed.

3) Near-field-communication (NFC): Where shoppers use their devices (Apple or Google Pay) or simply tap their cards to pay. This type of payment is the fastest of the 3. While tap is not as risky as magstripes (it is generally only allowed for individual payments of up to $100), in a busy store, this can be costly as the merchant is still fully liable for any chargebacks.

credit card terminal

3 Reasons Why Your Retail Store Needs a POS System

1) Faster Checkout 

checkout line

Slower checkout speed often leads to abandonment. In fact, long lines and poor checkout experience are major contributors to low shopper dissatisfaction.

Adopting a POS software that is designed for checkout speed will help speed up store operations and improve shopper satisfaction. This is especially important for busy multi-lane stores as they often deal with long line-ups.

Faster checkout is also key to increasing revenue during high season or rush periods. The longer your customers wait in line, the slower your turnover and lower your sales.

Here are some checkout features to look out for when choosing a retail POS software designed for fast checkout:

Easy navigation: Look for a software that is designed for checkout speed and minimum clicks. You shouldn’t have to leave your salescreen in order to complete a transaction.

Fast scanning speed: Retail POS software should be designed for quick barcode scanning with easy recall of your last search. Make sure that the system you’re looking at is able to handle multiple barcodes per SKU as every retail product commonly has an internal code, a shortcode, a vendor code, a manufacturer code and possibly several carton codes.

Advanced inventory search: Besides barcode scanning speed, a retail POS software designed to handle high volume inventory or a large number of transactions quickly needs to be able to have smart search functions including keyword search by description, barcode or tag should labels not be scannable, etc.

If you want more information about adopting a line busting retail POS software that is designed for checkout speed, click here

2) Increased Mobility 

POS mobility

Retail POS systems – cloud POS software in particular, provide retailers with more flexibility and mobility. As data is stored in the cloud, store owners can access their business information around the clock from anywhere – even if they are not physically in the store. They can view inventory levels, tax reports and sales data right from the comfort of home or even on vacation. Well-designed cloud POS software can also function on any device – from tablets, laptops to smartphones. 

3) The Ability to Use the POS Data for Retail Marketing 

POS data

POS data is critical to the success of any business. This is because data provides retailers with the tools to effectively manage inventory, sales, and finances.

Besides standard sales and inventory reports, modern cloud-based retail POS systems help store owners sell more using their own POS data. Because cloud POS are particularly good at integrating with other cloud solutions, real-time store data can be shared other solutions such as e-commerce platforms, shipping services or listings such as Google My Business, which help improve SEO and drive more local foot traffic to stores.


We will be posting more POS tips in the upcoming weeks. 

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