Retail Showrooms And Guideshops

Retail Showrooms And Guideshops

You may have heard of the retail term “guideshop” in the last several years. Brands such as Bonobos have had great success with guideshop stores. This retail strategy is a throwback to the idea of “showrooms” and works particularly well for retailers in the age of ecommerce. In fact, running a guideshop is also known as “showrooming”. But what exactly is a guideshop and why should retailers consider it for their physical stores?

What are guideshops?

Dyson's guideshop or showroom
Dyson’s demo store

IGI Global defines a guideshop as:

A physical store where customers can experience the products before purchasing it. The physical store only showcases the product for customer experience but do not sell any physical items. Customers place orders in the physical store [that] will be delivered to their homes.

It’s easy to understand why guideshops are also known as showrooming. After all, showrooms are traditionally physical locations where businesses display merchandise so that consumers can engage with products before ordering. One of the best modern examples is Dyson’s demo shop. Showrooms and guideshops typically carry little to no inventory for immediate purchase.

Who should consider this store strategy?

Showrooming and guideshops are traditionally best for retailers who sell products which customers prefer to take a look at, try on, or test out before purchase. Typically these products don’t sell as well if only sold online. In particular, showrooms are great when the retailer’s products physically take up a lot of space or are of high-value, both of which makes it hard to stock inventory in-store. Think of things such as appliances, furniture, jewelry, etc. With furniture for example, retailers have limited warehousing space since their stores need a lot of display space. But their shoppers often want to physically see how big a piece of furniture is, how comfortable it is, and how it feels in person before purchasing.

Modern Sense's furniture showroom
(Source)

The change today is that non-traditional showroom products are also able to use guideshops to offer better customer service with smaller, more cost-effective shops. This is exactly how Bonobos guideshops work. They are smaller stores where customers can go in and try on the entire product line for delivery at home. But Bonobos has made an effort to provide above-average customer service by training employees to help customers find the right fit and size.

Not only are guideshop stores easier and cheaper to operate without the cost of carrying stock, better trained sales associates encourage higher sales per shopper. And naturally, because customers will have a profile setup for their pickup or delivery, all of the shopping data in-store and online is stored for better customer service and personalized digital marketing.

Bonobo's guideshop
Bonobos guideshops

Another key market for guideshops are retailers that manufacture or sell their own private-label brands. When you sell a brand that cannot be found anywhere else, there isn’t a risk that shoppers will try on merchandise in-store and buy the products elsewhere. In this case, guideshops offer a cost-effective way to run more smaller physical stores without the carrying costs of traditional brick & mortar stores.

What kind of customers does this appeal to?

Guideshops tend to attract shoppers that enjoy touching, seeing or interacting with products before buying them. The slower, discovery process involved with customer service-driven guideshops and the inconvenience of carrying products around while shopping makes guideshops more attractive to shoppers in urban centers or walkable main streets. The strategy generally works even better for high value items where shoppers expect superior service and delivery may be considered more secure than walking around with a bag from an expensive store. For example, people often visit the Apple Store to test out new devices since they are expensive. But oftentimes during checkout, Apple shoppers will have their purchase shipped home to avoid carrying a bag around with the Apple logo on it.

An urban center
(Source)

The benefits of retail showrooms and guideshops

Hopefully this article has helped you get a good idea on why showrooming is great. To recap, here are the benefits of using a guideshop store strategy:

  • Increase sales: People spend more money when they are purchasing in-store. Impulse purchases are more likely. If you are an e-commerce company or a store looking to add an expensive new product line, a guideshop approach will help you increase your average order size.
  • Lower costs: Carrying less inventory is the easiest way to lower the overhead costs of your business. Keep in mind, you can also offer store pick up options to keep costs lower!
Customer trying out a product in a showroom
(Source)
  • Better experience for customers: Employees focus on helping customers find the perfect product for them and even upsell additional ones.
  • Sell more things: With less space required to stock products, showrooming allows stores to showcase more products. Retailers can sell products without having to stock anything and can simply order for delivery after taking payment.

Now that you understand what guideshops are, consider whether this could be a good strategy for your retail business. It is definitely a retail trend which will continue to change the way people shop.


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How To Boost 4th Of July Sales

How To Boost 4th Of July Sales

Independence day is just 3 weeks away! This year is sure to be an exciting one. Lockdowns are over and much more people will be looking to celebrate than the last two years. While everyone is out celebrating with a heart full of patriotism, it is the best time for retailers to take advantage. Learn how to boost your 4th of July sales by reading more.

Independence Day promotions

Promotions are a staple for any holiday. If you are in the retail game, chances are you already know this. But a little reminder never hurts anyone. To get ready for the fourth of July, consider some special promotions you could offer.

4th of July sales promotion from Pura Vida
(Source)

Ideally these promotions should involve Independence Day related merchandise. If you don’t have items that relate, or you can’t offer promotions on those items, don’t worry. People will appreciate a good promotion regardless. Your 4th of July promotion could be a simple BOGO (buy one get one) offer, slashed prices on certain items, or even bundling some products together.

Free food for the 4th of July

4th of July promotion barbecue
(Source)

To get customers to come to your store, you could host a barbecue. After all BBQs are tradition on Independence Day. There’s a saying: “nothing is better than free food”, and we are confident your customers will agree. Offering free food is one of the best ways to get customers into your store. Since your store might be closed on the holiday, you could host the barbecue the day before or a couple days before Independence Day.

Social media tactics for Independence Day

As a business owner in this day & age – you should already know the importance of using social media for marketing. So take a look at some of our favorite tactics to use this Independence Day.

Contests

4th of July promotion contest
(Source)

An exciting contest will always garner interest. Now you can easily leverage this idea to build interest in your business. Having a giveaway or a sweepstakes would be a great way to get customers to interact with your business. Get shoppers to follow, and repost your post to be entered in the contest. While you’re at it, you could advertise your barbecue on the post; kill two birds with one stone.

Paid ads to promote

Even though paid ads can be competitive, they also deliver results. They work even better when you target local audiences as there’ll be less competition. It also saves you money as you are more likely to reach your target audience. Now you could do organic social posts as well, but paid ones guarantee that they actually show up on people’s feeds. So use ads to promote your 4th of July sales and promotions.

4th of July pricing strategies

Life is getting expensive thanks to inflation, so consumers are always on the lookout for savings. So offering consumers great 4th of July sales is an awesome way to get them to purchase stuff. There are a couple of different pricing strategies you could use this Independence Day – here are some of our favorites.

Sales on national products

Made in the USA manufacture sticker
(Source)

Independence Day is chalk full of patriotism, so take advantage of it! Offer discounts on merchandise in your store that are made domestically. Support the American economy in these tense times, and also drive up your own sales! If this is doable for you, we highly recommend this pricing strategy.

Loss leader pricing

4th of July sales on sparklers
(Source)

For a more in-depth look at loss leader pricing, check out our blog post on this subject. But you can easily use loss leader pricing as a tactic to get more sales in your store. Once again you can use 4th of July related items in this, or just use other products. For example if you sell sparklers in your store, you could sell them at a loss while having lighters/matches being sold at a slight premium right next to the sparklers. As usual, be sure to try and keep these items deep inside your store. This way shoppers are forced to browse your other merchandise as they make their way towards those items.

Bulk purchase discounts

Offering cheaper prices when customers buy in bulk is an age-old pricing strategy. Use this classic strategy with a 4th of July promotion. It’s classic to have bonfires on Independence Day. So let’s say you are a hardware store, you could sell fire wood and offer discounts when consumers buy in bulk. Since shoppers will be looking to buy fire wood anyways, you can make sure they buy it from you with this discount. As an additional tip, you could sell your fire pits right next to the discounted wood. This type of bulk discount could be applied to other items like one-time cups (since people will be having barbecues and picnics). Like we already mentioned, make sure you are placing these discounted items in the back of your store so customers browse through your products.

Bulk quantity of firewood
(Source)

There are so many different types of deals, promotions, and advertisements you could use to boost your 4th of July sales. We named some of our favorite tactics in this blog, but if you come up with other tactics – be sure to share them in the comments below! We are wishing you all a happy Independence Day this year.


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Canada Day Store Sales And How To Increase Them

Canada Day Store Sales And How To Increase Them

Canada Day this year is looking to be an exciting one. Now that lockdowns are over, people are looking forward to celebrating the holiday in large numbers. Holidays are always a great way to create some marketing buzz for your store. It is an ideal time as a retailer to boost your Canada Day store sales. Read more below to find out how.

Tips for boosting sales on Canada Day

There are many easy ways to increase Canada Day sales. Take a look at some of the best tips below.

Canada Day Promotion graphic from Maple Leaf Storage
(Source)

Canada Day promotions

This first tactic will probably make you go “duh!”, but sometimes it’s worth it to point out the obvious. Prepare special promotions related to Canada Day. These promotions could include offering a free gift with purchase, or buy one get one (BOGO) free promos.

The promotions should ideally be for products related to Canada Day. However, it doesn’t HAVE to be only Canada Day related items. Find ways to get people in to your store with the idea of Canada Day. However if you have products that are popular for Canada Day, be sure to include them in some way for your promotion or event. This could be anything as simple as offering a holiday bundle, or simply discounted pricing for those items.

Hosting an event could be as simple as hosting a barbecue. Having a barbecue with free hot dogs is always a great way to get customers to drop by your store. Since most stores are closed on Canada Day, we would suggest hosting any promotional events the day before Canada Day – or the whole week before. Just make sure you are doing something exciting to get shoppers in to your store.

Canada day promotion - share your barbecue photos
(Source)

Social media marketing

If you have a business in 2022, then you already know how important it is to have social media as a marketing channel. Check out the social media tactics below to boost your Canada Day store sales.

Paid ads

Canada day promotion of recipe
(Source)

Paid ads on social media can be pretty competitive, but they deliver results. You should be advertising your Canada Day promotions and events for the entire week before they happen. The reason to go with paid ads, is that it guarantees your message will appear on people’s feeds. Unfortunately, there is no guarantee that organic social media posts will reach shoppers.

If you are a local business, make sure to target nearby locals with your ads. This way you aren’t spending money to reach consumers who aren’t likely to come into your shop anyways.

Social media contests

Canada day promotion for free trip
(Source)

A good contest always gets people excited. Naturally, you’d want to use this excitement to boost your Canada Day sales. Make sure to advertise your other promotions when you promote your giveaway as contests are a great way to get people to share your posts. This tactic is a great 2-in-1 as you can both generate awareness for your brand, and communicate your promos to your audience.

Pricing strategies

With inflation on the rise, people are looking for the best deals. And the best way to get them is during holidays. And, of course, Canada Day is no exception. Here are some some tried and true tactics.

Volume based Canada Day sales

Giving discounts when people buy in volume is a classic pricing strategy. Why not add a little Canada Day flair to it? Sell items people are likely to buy around Canada Day with a volume discount. For example, if you are a grocery store you could offer discounts on hot dog/burger buns when people buy multiple units. It is likely that many people will be hosting barbecues on Canada Day, and will be looking to purchase these items. Offering a discount on a bulk amount will ensure that these buyers are purchasing from you. The same type of bulk discount could be offered on things such as decorations.

As always, with any in-store promotion, make sure that you put your discounts deeper into your store (ideally at the back), to encourage shoppers to walk your entire store.

Bulk amount of hot dogs for Canada Day
(Source)

Domestic product sales

To leverage the patriotic energy of Canada Day, you could offer discounts on merchandise that is made in Canada! Not only is this a great marketing tactic to drive up Canada Day store sales – but it also supports the Canadian economy. This is a great way to really engage in the patriotism related to Canada Day while also providing great deals for consumers.

Made in Canada label
(Source)

Loss leader pricing

We have written a whole blog on loss leader pricing, what it is & how to use it. Not to overuse the barbecue example, but as a grocer you could sell condiments (mustard, ketchup, etc.) with loss leader pricing. Consumers will want to come buy the condiments from you for their barbecue, and will most likely pick up higher priced items for the event at the same time.

There is an abundance of promotions, marketing and pricing strategies you could use this year. It is important to start planning for Canada Day promotions in advance. Make sure people have time to actually notice your offers. And be sure to mix up some of these tactics together to boost your Canada Day store sales.


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Managing Retail While Understaffed

Managing Retail While Understaffed

There is a big labor shortage in North America right now. Tons of small and big businesses are being affected by the lack of workers. Being short-staffed can lead to frustrated employees & customers, and even lead to losses on sales. In fact, a study found that 6% of potential sales are lost due to a lack of service. Retail store owners need to learn how to reduce the chances of employees leaving and maximize operations while being short-staffed. This blog will give you a guide to managing retail while understaffed.

Store manager working while understaffed
(source)

Why are stores understaffed?

Firstly, it is important to understand why there is a labor shortage in the first place. If you can understand what is going wrong, then you can take the steps to fix the problem. The low staffing problem boils down to the following: jobs don’t feel worth it anymore, demographic issues, and a disconnect between workers and employers.

Is this even worth it?

Retail employee feeling burned out from labor shortage
(source)

Many workers are coming to realize that they are no longer fulfilled by their jobs. Worse yet, the people who feel no satisfaction from their job are also not being paid enough. Would you want to work somewhere that drains you and doesn’t even compensate you to make it worth it? Well, many people are starting to say no. The COVID-19 situation opened up this realization for many. Millions of people decided to quit their job during the pandemic. But even though the pandemic is over for the most part, these attitudes have become permanent. Many people are feeling burnt out from their jobs, and the companies they work for needlessly add to this. Employers should be seeking to make work something their employees don’t hate if they want to win the battle against low staffing. If possible offer flexible work schedules, better pay, better breaks/off time, and check in on your employees’ mental health.

Demographics in the labor shortage

Retired baby boomers
(source)

There is a large number of workers who are at retirement age. This number is bigger than the number of people entering the workforce. This surely creates a shortage in workers: leading to short-staffed businesses. On top of all of this, immigration slow-downs have created bigger gaps in labor. As a business owner there isn’t much you can do to combat this problem. However you can try to start appealing to younger demographics in your hiring practices.

The disconnect in the job market

Increased hiring wages to keep up with short-staffing
(source)

There is simply a problem between the communication of employers and employees right now. Poor hiring practices are leading to many people missing out on jobs, and growing anti-work sentiments are leading to companies missing out on employees. Wages and expectations are not keeping up with each other. Many people are finding the jobs that they are qualified for do not pay enough. On the other hand, people are finding jobs that pay well but the requirements are not realistic.

These three factors seem to be some of the biggest contributors to businesses being understaffed. So what can you do as an understaffed retailer?

How to manage retail while understaffed

Better working conditions will lead to less low staffing

Happy Apple employees
(source)

Did you know more than half of the people who believe their work schedules are inconsistent end up quitting their jobs? It is essential to make sure your employees have a consistent schedule which will give them a sense of security and fulfillment. Additionally, as we previously mentioned – giving workers some flexibility will help them want to work more as well. Things like offering better lunch breaks, days off, or even providing your employees lunch every now and then. When an employee feels like their company cares about them then they will care about their company. Also make sure you aren’t overworking your employees when you are short-staffed. When you set realistic expectations for your workers, and they will deliver realistic results.

Take advantage of your online channel

Using an online channel to work around low staffing
(source)

Why not reduce some of the work load by letting your online channel do a lot of the grunt work? Making sure your website, ecommerce store, or social media accounts can advertise and sell products will give your employees more time to take care of other tasks. Things like buy online pick up in-store (BOPIS) can help speed up the closing of sales. Make sure you are using an omnichannel system to take the advantage of BOPIS. Being able to offload work to your online channel will be a great help in times your store is understaffed.

Understand your store

Employee who became an owner through understanding the business
(source)

If you are a store owner and can’t tell us when your peak days are, then you got a big problem on your hands. In order to make the best scheduling decisions you need to be able to understand when your store is the most busy. Once you do, you can schedule more workers during that time and less during off-peak hours. This will help you to make the most out of your payroll budgeting. You should also be able to understand which tasks are higher priority for your store. This will help you increase efficiency in store operations. Omnichannel systems like TAKU provide business owners like YOU with this type of data. Bringing us to our next and final point:

Managing retail while understaffed with efficiency

Efficiency is all about making the most with the least. If you don’t have that many workers, you need to make sure that workers you do have are taking care of the essential stuff. A good rule of thumb is the 80/20 rule. Workers and managers should dedicate 80% of their time and effort to the 20% of work that matters the most. Things like serving customers, and keeping shelves stocked.

Man using TAKU Self checkout

In order to help maximize efficiency in your store consider using TAKU’s new self-checkout kiosk. This amazing new channel for your retail business will open up more time for your team who are following the 80/20 rule. Once customers can complete transactions on their own, less employees are needed to do so. This allows you to assign other important tasks to your staff. There is a reason why so many retailers have implemented self-checkout during the pandemic.

These tips will help you manage retail while understaffed. Remember it is important to keep your employees as happy as you can. Be sure to also use tools which will further optimize your operations. This will lead to better customer service and in turn sales.


TAKU Retail uses state-of-the-art retail technology to provide one of the best omnichannel systems for retailers. TAKU’s omnichannel offerings allow retailers to optimize their business for efficiency and continue to manage retail while understaffed. Learn more by tapping on the banner below.

Best Laptops For A Small Business

Best Laptops For A Small Business

Like any other job, having the right tools to run your retail business is important for success. It is essential to have a computer to run a business in the modern age. An affordable laptop that meets your needs as a retailer can increase your productivity and make operations run smoothly. Through intense research, the TAKU team has created a list of the best laptops for small businesses. These laptops will be able to run software like QuickBooks, Microsoft Office, and TAKU Retail with ease. Since this is a list of laptops for small business owners we’ve kept the list to laptops under $1000 USD.

Before we dive into the list of laptops we should go over some of the basics of computer specs (specifications). Computer specs refer to the pieces that make up the computer. The specs are also a good indication of computer’s potential performance. Here are some of the most important specs to be looking out for when shopping for a computer/laptop.

Random access memory (RAM)

A stick of random access memory
What a stick of RAM looks like, this chip is inside the computer. (source)

RAM is one of the most basic specs one should look at when purchasing a computer. To simplify things, think of RAM as the shelf size in a store. The bigger your merchandising shelf is, the more products you can display nicely. The more RAM a computer has, the more programs and windows it can have open at once while still running things smoothly. RAM is measured in GB (gigabytes). 8 GB of RAM is the standard these days, and will be enough to keep up with the standard day-to-day operations for a business. It is important to keep in mind that Google Chrome is well known for using a lot of RAM. So if you are someone who likes to have a bunch of tabs open, you may want to spring for 12-16 GB of RAM. For a deeper explanation of RAM check out this article.

Central processing unit (CPU)

A central processing unit chip
A CPU chip, another component inside of computers (source)

The CPU (also known as a processor) is the brain of your computer. It is arguably the most important piece of the computer because it does most of the work. A strong CPU will usually mean a fast computer. Now CPUs are not measured in a metric (like how RAM is measured with gigabytes). CPUs require a bit of technical knowledge and research to understand which ones are the best. To keep things simple, we recommend that for business purposes you aim for an i5 or i7 processor. The i5 and i7 models are only with the Intel brand, but most of the laptops on our list contain Intel processors.

Storage capacity

SSD and HDD
The two types of computer storage devices (source)

The storage capacity of your computer is the amount of data it can contain. This is also measured in gigabytes. There are two options on computers these days when it comes to storage. There are solid state drives (SSD) and hard disk drives (HDD). HDDs are generally a lot larger (in storage & physical size) and cheaper but are not as fast to load your data. SSDs are much faster but cost more, this is why they’ll tend to have smaller storage space. SSDs are pretty much the standard now as they allow your computer to load Windows (or Mac OS) a lot faster (this means the computer starts up quicker). All the laptops in our list contain SSDs. For a full breakdown between the two check out PC Magazine’s article.

Now there are a bunch of other specs one can look at when shopping for a laptop, but the three mentioned above are a good starting place. So let’s dive into the best laptops for small businesses.

8 of the best laptops for small businesses

HP 15-dy2024nr

HP 15-dy2024nr laptop for a small business
Can be purchased from Amazon

The HP 15-dy2924nr is a great laptop at its price tag ($517.00 discount price on Amazon, and $659.99 standard price). The computer has the standard 8 GB of RAM, a 256 GB SSD and an Intel i5-1135G7 processor. The processor is quite a powerful chip and will ensure your programs run smooth. The laptop also has quick charging, letting it repower from 0% to 50% in just 45 minutes (not to mention its 8.15 hour battery life)! This ensures you waste no time and can get to serving your customers quicker. Purchase it from Amazon today!

Inspiron 15 3000

The Inspiron 15 3000, a great laptop for a small business
Can be purchased from the manufacturer

The Inspiron 15 3000 is quite a solid laptop. The laptop goes for $479.99 with the current sale on Dell’s website. The laptop has 12 GB of RAM, and a whopping 512 GB SSD! Furthermore it uses a 10th generation Intel i5-1035G1 processor. These specs at this price seem like a steal! The physical build quality of this laptop is in the mid range, but this is expected at this price tag. It is built from plastic, but a durable sturdy kind. The battery can last up to 11 hours in some use cases, making it more than convenient for a full day of running your business. With the specs offered and that price tag, you really can’t go wrong with the Inspiron 15 3000.

HP 17-cp0097nr

HP 17-cp0097nr
Can be purchased from the manufacturer

This HP laptop is the only laptop on this list to have a big 17.3″ screen. This is a great option for those who have a bit more difficult seeing things up close. This is also the only laptop on the list without an Intel processor, but the AMD Ryzen 7 5700U CPU is a powerful and well priced processor. The other specs are standard as it has 8 GB RAM and a 256 GB SSD. Now it is not the most bang for your buck laptop as it sits at $699.99 but it makes sense considering the large screen size.

Refurbished 2015 Apple MacBook Pro

2015 Apple MacBook Pro
Can be purchased from Amazon

The cost of a brand new MacBook is way beyond the budget of this list. However, if you are still itching for a Mac computer – you can’t go wrong with a refurbished MacBook. This refurbished 2015 MacBook Pro is going for $528.99 on Amazon right now. With 16 GB of RAM, a 256 GB SSD and a powerful Intel i7 processor, you’ll be able to accomplish any of your business needs! Apple computers are well known for their top class build quality, so know you’ll be getting a sturdy and beautiful laptop. Even for a 7 year old laptop, this machine still runs all the software a small business would need wonderfully!

Acer Swift 3

Acer Swift 3
Can be purchased from the manufacturer

This is one of the smaller laptops on the list with a 14″ screen. But the small body of the computer in no way impacts the performance. This computer has an Intel i5-1135G7 CPU, 8 GB of RAM and a large 512 GB SSD. One of the benefits of the smaller screen is that it allows the batter to have a whole 13 hours of charge! The laptop is very light too at 2.56 lbs. A really sleek computer with a decent price point ($799.99).

Lenovo Yoga 7i (14”) 2 in 1 Laptop

Lenovo Yoga 7i (14”) 2 in 1 Laptop
Can be purchased from the manufacturer

Lenovo makes some the best quality Windows laptops on the market, and their Yoga series is definitely a contributor. The Yoga 7i is a 2 in 1 laptop, so it can be used as both a traditional laptop or a tablet. The base model comes with an 11th generation i5-1135G7 CPU, 8 GB of RAM, and a 256 SSD. All of that is priced at $764.99, upgrades to some specs can be chosen on their website for additional costs. Since this laptop is also a 14″ screen, it can run up to 13 hours with full battery life. Even though the specs seem similar to others on this list, the higher price point comes from Lenovo’s super high quality craftsmanship. These machines are similar to Macs in the sense that they are very durable and sleek. The durability is thanks to the use of high quality materials for the device.

Microsoft Surface Pro 7

Microsoft Surface Pro 7
Can be purchased from Amazon

The surface laptops blur the line between tablets and laptops. Surfaces don’t come with a built in keyboard (those can be purchased separately). But they are very sleek, modern, and powerful machines. The specs are as follows: 8 GB RAM, 256 GB SSD, and an Intel i5 8032. This machine is probably the least bang for your buck (especially at the $759.00 price point) compared to the other options on this list, but it is still a really well-built and a decently powerful machine.

2020 Lenovo ThinkPad E15

The Lenovo ThinkPad E15 business laptop
Can be purchased from Amazon

Lenovo ThinkPads have been a staple in almost any business sector for a long time, and there’s a reason why. The ThinkPad series have some of the best security features in the industry. This specific ThinkPad has 16 GB of RAM, a 512 GB SSD, a 15″ screen, and a powerful Intel i5-10210U processor. All of this comes at a price tag of $928.95. Although this is the most expensive option on this list, it is also one of the best value laptops. At that price point the specs almost seem like a dream! Pair that up with Lenovo’s top notch build quality and premium security features, and you have a top of the line laptop! If you are not constrained by tight budgets, we recommend this laptop the most out of everything on this list.

There you have it! TAKU’s list of the best laptops for a small business. Now it should be mentioned that laptops in general don’t have long lifespans compared to regular desktop computers. So if your budget allows it, you might want to invest in an even more expensive laptop. This way you can ensure your device will have a longer lifespan. You now have some computer knowledge to get a basic understanding when doing some laptop shopping. We hope you use the information provided to find the best laptop for your small business.


Now that you have a new laptop, why not learn about some of the great technology of tomorrow? Metaverse shopping will set new standards for the retail game. To stay ahead of the curve and learn more about shopping in the metaverse click here.

How Retailers Can Get Shoppers To Add More To Their Store Pickup Orders

How Retailers Can Get Shoppers To Add More To Their Store Pickup Orders

If you’ve been keeping up with TAKU blogs we assume you are already offering Buy Online, Pick Up In-Store (BOPIS). If you aren’t, check out how TAKU can help you to easily offer BOPIS with 0 headaches! 85% of shoppers interviewed in this study have admitted to making extra in-store purchases when visiting to pick up their orders. It’s essential to be thinking about how retailers can get shoppers to add more to their store pick up orders since this is the best way to get the most out of your BOPIS offerings.

Let’s go over some strategies YOU can start using today to get more impulse purchases through in-store pick ups.

Start on the online front

Woman doing online shopping

Your first opportunity at getting customers to add more to their purchase during a BOPIS order is on the online front. Your customers are already ready to make a purchase when they go onto your website to make an order – this is the perfect time to strike! CNBC mentions that “once you’ve mentally committed to buying an item online, you know you’ll have to go through the required steps such as entering your information… so you may be more open to tossing additional stuff into your cart.” Here are two tactics you can use to upsell online.

Timed discounts

BarkBox's week long promotion
BarkBox’s limited time promotion (Source)

The fear of missing out (FOMO) is a very real thing. Finder.com reported that more than half of consumers said they made an impulse purchase because of FOMO. Timed discounts are a perfect way to use this attitude to make more sales. When a consumer is making a pick up order on your website, you can upsell another item to them at a discount. Make sure this discount has a timer on it, so they have to make the decision quick or miss out on the offer forever.

Item recommendations

Lush's product feed to upsell
Lush uses a product recommendation feed at checkout to upsell to customers (Source)

You can upsell products on the checkout screen of your website with ease. You can recommend products that pair well with whatever the customer is buying and have them be easy to add to the customer’s cart right from the checkout screen.

Real-time stock quantities

Showing real-time stock levels for items on your website is a great way to get shoppers to add more to their store pick up order. Shoppers whose purchases are driven by stock availability would be excited to add more to their cart if they know those items are available and can be picked up all at once, in one visit.

TAKU Retail's real-time stock quantity with Google integrations
TAKU’s Google inventory integration in action

On top of that, you can still appeal to a customer’s FOMO with this tactic. If the customer sees that an additional item only has 1 unit left in stock, they will be more likely to reserve the item online so that they do not miss out. Adding a tool such as TAKU’s built-in integration to Google to your own online store makes it easy for you to effortlessly showcase your available store products online.

Amazon's real-time stock quantity to upsell products
Amazon’s use of stock quantity to leverage FOMO (Source)

In-store strategy to upsell

Another opportunity to increase additional sales of a pick up order is within the store itself. As BOPIS’ name suggests, your customers will have to come in-store to pick up their products. This provides another avenue to promote extra purchases. Here are some tactics that will get shoppers to add more to their pick up orders.

Transaction building with expert employees

Apple store expert employee speaking to customers
An Apple store employee providing expertise to customers (Source)

A transaction building strategy will motivate consumers to add more to orders. For example let’s pretend you are an hardware store. If a customer comes into buy a bath tub for a washroom renovation they may realize there are some other products they will need. These can include things like caulking, shower heads, and maybe even a shower curtain rod. You can train your employees to bring these subjects up when the customer comes into pick up their order, this will ideally lead to more additions to their purchase. Having well-informed employees is a huge advantage for this strategy. Think about a time where an employee’s expertise in a store has helped you make the right purchase.

Price threshold discounts

FreshWagon's spend 75 and get 15% off
FreshWagon’s price threshold promotion

Another simple way to get shoppers to add more to their store pick up order is to offer discounts based on their transaction price. Let’s say a customer is coming in to pick up a $180.00 order. You could tell them that if they make a $200.00 purchase they will get an additional 10% off. This will get them to look around your store for a $20 item so that they can get the discount. The urgency of the in-store offer is often enough to get them to purchase an extra item or two.

Promotions on receipts

Receipt marketing to upsell
ecrebo’s receipt marketing

If the customer has already made the pick up without adding anything to their purchase, you can make a last ditch effort through receipt marketing. You can leave messages on the receipts of transactions which communicate in-store promotions and discounts. This way the customer knows that next time they can take advantage of in-store promotions and add to their basket. Companies like Fobi offer products which can help you make the most out of receipt marketing.

Game tactics

Melie bianco's spin-to-win promotional wheel
(Source)

Who doesn’t enjoy a good game? Using the reward system that games use can help your customers feel more enticed to make additional purchases. At the pick up center of your store you could add a spin-to-win wheel that will give customers special promotions with the purchase of an additional item. You could also try to upsell a specific item which will enter the customer into a raffle to win something exciting.

Don’t sleep on food

Canadian Tire's snack display
Canadian Tire sells bags of candy right next to their checkouts

Have you ever been to a hardware store and saw their displays near the cash registers and wondered why? You know, those displays showcasing snacks like chips, candy and nuts. Well there’s a reason to include those items there. Even if you are not in an industry usually related to food, you can easily offer food items as small last minute purchases. When someone is coming in quickly to pick up an item, sometimes the convenience of having a drink or snack be easily grabbable is just what they need. Why would the customer drive to a gas station to buy a water bottle when they can easily grab one right at your store as they are picking up their order?

Make it easy to add more

In order to get the best results with any of these tips, you go to make it easy for the customer and employee. No one is going to want to add to their order if it is made a hassle. Your employees should be easily able to add additional items to the customer’s order with quickness. POS systems like TAKU make this as easy as possible.


TAKU can help your store manage BOPIS and curbside fulfillments efficiently. In addition to running all your in-store and online sales in one system, TAKU’s built-in free Google listings allow you to easily advertise your real stock availability to current customers. Want to get started? Click the button below for a free demo.