Retailers are beginning to prepare for the holiday shopping rush, starting with Halloween.
Prosper Insights & Analytics has reported that 2020 Halloween had an estimated spending of $8.05 billion which means that this is the perfect opportunity to kickstart your store’s marketing efforts before the holidays.
Halloween By The Numbers
Based on the National Retail Federation’s (NRF) 2020 Annual Halloween Spending Survey, almost 74% of shoppers aged 18-44 plan on celebrating the festive season this year – spending an average of $92.12 per person.
The post popular items that shoppers are planning on purchasing include candy (95.66%), costumes (67%), decorations (76.16%), and greeting cards (39.66%).
With these numbers in mind, we’ve put together a list of Halloween marketing ideas. Keep reading to find out how you can take advantage of these insights and sell more this Halloween season!
4 Halloween Marketing Ideas To Help You Sell More
1) In-Store Merchandising
28% of shoppers plan on gathering shopping inspiration from inside physical retail stores.
Get shoppers through your door by displaying your seasonal merchandise (whether you plan on using an entire aisle or a single point-of-purchase display) at a prominent location. Use proper signage to lead shoppers to your Halloween-themed merchandise and displays, will also make them more likely to purchase.
Not selling Halloween-themed products? You can still decorate your store with some festive decorations and visual merchandising. Think about creating a window or point-of-purchase display that showcases products that you already sell – but with a twist. You can use spider webs, jack-o-lanterns, leaves, and fall colours (black, orange, red etc.) to spook things up.
2) Use Your Online Presence Effectively
35% of shoppers site online search as their source of Halloween shopping inspiration. Dress up your physical store for Halloween and add festive elements to your online presence as well.
Completely revamping your store’s website is time-consuming and in some cases, it can be expensive. But adding a Halloween touch to your website can go a long way in getting shoppers in a festive spirit. Including Halloween images on your homepage, fixing themed add-ons, and adding pop-up designs are all cost-effective and easy ways to add a spooky feel.
You can also drive more shoppers to your website by creating a separate page (a landing page) dedicated to Halloween. Here are a few tips:
- Create a Halloween gift guide for your shoppers that features all of your Halloween merchandise. If you don’t sell Halloween merchandise, consider posting helpful Halloween content. Some good content or blog post ideas include: “Halloween costume ideas for children”, “Halloween decor ideas”,”DIY costumes for adults”, and “tips for hosting a Halloween party”.
- Use Halloween keywords (this will help your store appear higher up in search).
- Promote any seasonal discounts or promotions that you are holding.
Don’t forget to decorate your social media and email marketing campaigns for Halloween as well!
3) Google Local Inventory Ads (LIAs)
Considering that the majority of shoppers are planning to use a search engine as a source for shopping inspiration, it is also a good idea to run local inventory ads on Google. These ads are tailored to users based on their location. With these ads, shoppers will see in-stock product of local retailers in the area.
Here are a few tips for optimizing your Google LIA campaigns:
- Target mobile shoppers: shoppers are searching on their phone before visiting physical stores to ensure that their trip is worth it. In fact, 86% of Canadian shoppers said they will go to the store to buy when that store has an item they need or want immediately. You can target mobile shoppers by placing a positive mobile bid adjustment to your campaigns. It’s best to boost ad groups/campaigns that have strong mobile performance.
- Adjust for high traffic hours: while you want to keep ads active 24/7, it is a good idea to boost ad performance during high traffic hours. This includes the hours that your store is open and when your shoppers are most likely to search.
- Consider physical location: Users closest to your store (20-35 km radius) are much more likely to visit than others who are. Target local shoppers by increasing bids for users that are closest to your store.
For more information on how your retail store can easily implement Google LIAs to increase foot traffic and sales, click here.
4) Add Halloween Products
If your store doesn’t sell any Halloween merchandise, you can consider selling seasonal items to boost your store sales.
The following are some good examples of how retailers can add in popular seasonal offerings:
- If you’re in the home decor industry, consider selling Halloween decorations. 74% of shoppers purchased Halloween decorations in 2018.
- Pet store owners should think about selling Halloween costumes for pets – 18% of shoppers planned to dress their pets up in 2020.
- Clothing retailers can create costumes with their own clothing. Dressing mannequins in popular costumes will also give shoppers inspiration and help drive store sales.
Want to know more about how Google My Business can help you rake in more sales?