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Retail Marketing: Free Thanksgiving Stock Images

Retail Marketing: Free Thanksgiving Stock Images

Fall is fast approaching. Which means that our retailers are beginning to gear up for their Holiday marketing campaigns. 

And the first stop is Thanksgiving!

 So to help you stand out, we’ve put together a collection of beautiful, high quality images. 

All photos are free for commercial use, no attribution required.

 Click here to download the images for free. 

Happy Thanksgiving!


#thanksgiving #canada #retail #freephotos #stockphotos #fallphotos #thanksgivingphotos #retailmarketing #retailpos #cloudpos

Retail Marketing: Attract Local Shoppers with Google My Business Posts

Retail Marketing: Attract Local Shoppers with Google My Business Posts

For those of you who don’t know, Google My Business is a powerful tool that allows retail businesses to connect with local shoppers. 

And posts on Google My Business is a promotion tool that helps optimize a store’s business listing and increase foot traffic. 

Put simply, it is an easy and free way to promote your business locally. 

I’ll explain more below.

What are Google My Business Posts? 

Google My Business posts is a feature that allows you to share content about your store on Google Search and Maps. It is similar to any other social media platform like Twitter or Facebook. 

As a store owner, you are able to share news, promotions, events, and new products with shoppers. It posts directly to your Google My Business listing – so existing and potential customers can see your content directly in search results. 

google my business posts

What are the Benefits of Google My Business Posts?

local shopper

Posts on Google give retailers the ability to communicate with shoppers so they are better informed when making purchasing decisions. Which means that local businesses are able to: 

  • Engage shoppers with attractive content (photos, videos, GIFS etc.) 
  • Promote any new sales, products, or events
  • Improve shopper experience with relevant and timely information 
  • Communicate directly with local shoppers 

How Does it Work?

google search

For each post, business owners can include text, call-to-action buttons, and/or photos or videos to promote their store. There are four different GMB post types including: 

What’s New: Share general information about your retail business. For example, you can give shoppers an inside look at your Halloween displays and merchandise.

Events: Promote any upcoming events that you are holding. Each event requires a start time, end time, and a title. It is also good practice to include a photo/video,an event description, and a call to action button leading to a landing page for your event.

Products: Store owners also have the option of promoting any products or new merchandise. For example, a pet store could promote their new range of dog food. Keep in mind that product posts require a title and photo/video.

Offers: According to Google, 50% of shoppers are looking for promotions and discounts when searching for a business online. So provide shoppers with information on the latest sales and promotional offers. Offers will appear at the top of your business listing on both Google Search and Maps. 

These posts require a title, and start/end dates. It’s also good practice to include photos/videos, descriptions, coupon codes, and terms and conditions of the offer. The call-to-action button “View” will automatically appear on all Offer posts.

Some Important Things to Note 

  • GMB posts disappear after 7 days unless you set another shorter time frame. This is why it is important to post consistent and relevant content. 
  • It is a good idea to include GMB in your marketing strategy. Place the same importance on GMB posts as you would on other social platforms like Instagram or Twitter. 
  • Google provides insights on your posts – including how many views each post got. It also tells you how many users clicked on a link in a post

We hope you found this article helpful!

Would you like to learn how to attract local shoppers on Google?

Good news – we are hosting a breakfast seminar exclusively for GTA store owners! We will be discussing how you can attract more local shoppers with POS technology among other important topics. To learn more about the event and to register, click here.

#retailmarketing #googlemybusines #digitalmarketing #localseo #foottraffic #googleposts #posts #benefitsofGoogleposts

Retail Marketing: How to Get More Google My Business Reviews

Retail Marketing: How to Get More Google My Business Reviews

Reviews are an important part of local search. According to Google, 2 out of 3 shoppers say having positive reviews was an important factor in selecting a business or store to purchase from. 

Which means two things: 

More good reviews = higher ranking in local search 

Higher ranking in local search = more foot traffic = more sales

This is why it’s important to gather reviews and respond to them. 

How to Get More Google Reviews

1. Ask for reviews at the right moment

According to Brightlocal, 70% of shoppers who have been asked to leave a review went on to do so.

It is generally good practice to ask shoppers to leave a review after they have made a purchase from your store. Also think of asking loyal and long-term shoppers who have not made a purchase in a while. 

How you ask for reviews is equally as important as when you ask for them – which brings us to the next point. 

retail transaction

2. Make it Easy 

Shoppers are unlikely to leave review if the process is difficult. The easier the review process is for your store, the more reviews you are likely to gather. 

Below are a few ways you can make it simple for your shoppers to leave a review. 

customer in store

1) Create Review Cards 

Create physical “drop us a review” cards with your store’s short URL. Place them near checkout and remind your employees to hand them out to shoppers after they make a purchase. You will want to go over best practices with your employees. 

It’s best for employees to hand them out to shoppers who have had a pleasant experience at the store. For example, your staff should look out for the following situations: 

  • if an employee had a positive interaction with a shopper in-store
  • if a shopper was experiencing a problem and are grateful for your store’s customer service.  

It is obviously a good idea to avoid handing them out to unpleasant or rude shoppers. 

You can also create a reward system within the store for your staff. Create incentives for your employees; reward the staff member who hands out the most review cards or generates the most reviews.

review cards

2) Send a follow-up text or email

Go mobile by sending shoppers a follow-up text or create an email campaign. Here are a few tips for what to include in your follow-up text or email: 

  • personalize the email or text : you can personalize the message by including the shopper’s name. Not only do personalized messages make shoppers feel important, they are proven to have a higher open rate as well
  • keep it short : make sure your message is short, simple, and straight to the point. 
  • Include the short review URL : shoppers will not take the time out of their day to find your Google My Business account. Once you claim your short name on Google My Business, you will have access to a short URL that will directs shoppers to leave a review (shown below).

To get access to your short URL for reviews, you must first claim your short name. To find out more information about Google My Business short names and the steps you must take to claim your short name, click here

store owner

1. Sign in to Google My Business

2. Click “Home” on the left menu bar.

google my business home

3. You will see the “Get more reviews” box on the right side of the page – as shown below. Copy your short URL for reviews to share in your email or text message. 

Google get more reviews

4) Add a Review Link on your Store’s Website 

Include a review link or button on relevant pages of your store’s website. This might be your contact page, thank-you page, or even a section on your homepage. 

mini shopping cart

5) Incentivize shoppers  

Offering shoppers a reward or incentive for leaving a review is a great way to gather more Google My Business reviews. Effective incentives include a $15 gift card or store credit, loyalty points, store merchandise etc.

gift in shopping cart

6) Include a Review Link in your Email signature 

Adding a short and simple call to action in your email signature is another effective way to gather Google My Business reviews. For example, “Your opinion is important to us! Drop us a review at [GMB short URL].” 

This strategy is especially important for retailers who regularly email their customers. 

email marketing helps generate Google My Business reviews

Responding to Reviews

Once you’ve set up a process for gathering reviews, your focus needs to shift to responding to them effectively. 

Responding to reviews shows potential shoppers that you value good customer service. It also shows shoppers that their opinions will be heard and leaving a review is worth their time. 

This is why it is important to respond to all reviews – the good and the bad. In fact, 45% of customers state that they are more likely to visit a business if that business responded to negative reviews

For more information on how to respond to reviews, click here


We hope you found this article helpful!

Would you like to learn how to attract local shoppers on Google?

Good news – we are hosting a breakfast seminar exclusively for GTA store owners! We will be discussing how you can attract more local shoppers with POS technology among other important topics. To learn more about the event and to register, click here.

#retailmarketing #googlemybusiness #reviews #googlereviews #reviewmarketing #digitalmarketing #localseo #foottraffic