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Mother’s Day Marketing Tips For E-Commerce Retailers

Mother’s Day Marketing Tips For E-Commerce Retailers

Considering everything that is going on with the Coronavirus outbreak, Mother’s Day 2020 is taking place at an unusual time. But even though consumer shopping habits and behaviour have changed dramatically since COVID-19 was declared a pandemic, shoppers are still planning to celebrate. 

In fact, according to the NRF, 78% of consumers say that celebrating Mother Day’s is important to them.  

Let’s take a look at how retailers can adjust their marketing strategies in light of the pandemic and take advantage of how shoppers are adapting their spending and gifting plans.

3 Easy Ways to Boost E-commerce Sales this Mother’s Day

1. Highlight your Best Products 

Feature Mother's Day Products

In previous years, special outings such as spa treatments and restaurant dinners were growing in popularity as Mother’s Day gift options. In 2019, the NRF stated 55% of shoppers planned to gift a special outing for Mother’s Day, spending an average of $36.41 per person. 

This year however, purchasing “experiences” is no longer an option for shoppers. Instead, the focus shifts towards gifting products with houseware, books or CDs, and electronics being the most popular gift categories.  

So make your merchandise stand out by putting a spotlight on Mother’s Day. You can do so by featuring Mother’s Day related products on the homepage of your e-commerce store.

Many e-commerce providers, including TAKU eCommerce, allow merchants to highlight specific merchandise by adding featured products to their store homepage. Featured products help retailers attract customer attention to certain items in their store and sell them faster. Here are a few tips when it comes to highlighting your merchandise:

  • Place your best-sellers on your homepage 
  • Showcase a different assortment of products
  • Attract attention to new arrivals 
  • Display any discounts or promotions 

2. Take Advantage of Social Media 

Mother's Day social media campaigns

With the vast majority (71%) of shoppers under stay-at-home mandates and social distancing orders, it’s safe to say that consumers are spending more time online. 

Leveraging social media platforms such as Facebook and Instagram that allow you to sell products directly, can help boost Mother’s Day exposure and sales. Here are a few things to keep in mind when promoting on social media: 

  • Promote discounts and offers; many shoppers are dealing with financial hardships, health concerns, and other burdens due to COVID-19 and may not be in the position to purchase gifts. In fact, the vast majority of shoppers that are spending less on Mother’s Day this year say it is due to the impact of COVID-19. Promoting discounts, offers, and giveaways is a great way to give back to your shoppers while giving your e-commerce brand more exposure and loyalty. 
  • Sell on Instagram and Facebook Shop: with billions of monthly active users, it is guaranteed that your customers are already on Facebook and Instagram. You can take advantage of their popularity to reach more customers and boost sales. Providing a way for them to browse and buy your products directly also increases the likelihood that they will make a purchase. All shoppers have to do is click on the “Shop” or “Store” tab to view your products. To find out how you can set up Facebook Shop in a few easy steps, click here . For more information on how to sell on Instagram, click here.

3. Provide Convenience 

Offer Curbside Delivery and Pickup Options

Providing shoppers with convenience in a time of crisis can go a long way in building trust and loyalty. As retail expert Doug Stephens explains “when the Covid-19 crisis eventually ends, consumers won’t begin searching for brands they hope they can trust. They will choose brands they already believe they can trust based on previously observed actions.”

Here are a few ways you can provide your shoppers with convenience this Mother’s Day: 

  • Offer contactless pickup and delivery options: With stores closed, shoppers still want a way to give something special to their moms. Offering the safety and convenience of contactless curbside pickup or delivery makes shopping easier for customers, gives them more flexibility,  and helps them save on shipping costs. In turn, this boosts customer loyalty while strengthening your brand image. If you would like to learn how to set up curbside pickup in a few simple steps on TAKU eCommerce, click here
  • Be helpful: try to be helpful instead of salesy in your Mother’s Day marketing campaign. Consider creating a Mother’s Day gift guide on your website or offer DIY gift ideas etc.
  • Mother’s Day free shipping: 71% of shoppers are concerned about the pandemic’s impact on their personal health and financial stability. Offering free shipping can help alleviate some of the financial burden that your shoppers may be experiencing.

We hope you found this article helpful!

Happy selling and Happy Mother’s Day!

How to Set Up Curbside Pickup on TAKU eCommerce

How to Set Up Curbside Pickup on TAKU eCommerce

Due to the spread of COVID-19, many small business owners and brick & mortar retailers have been forced to close their doors. Here at TAKU Retail, we’re responding quickly with tips and new product features that will help retail owners navigate through these difficult times.

This quick tutorial will go over how you can continue to sell safely and conveniently by offering scheduled curbside pickup, even when your physical store is closed.

What is “curbside pickup” or “Buy Online Pickup In Store (BOPIS)”?

Curbside pickup or BOPIS allows shoppers to purchase products online and come to your storefront to pick the items up. This option can benefit your business in a number of ways: 

  • Minimizes human interaction by eliminating the need for checkout inside the store
  • Avoids the risk of no-shows as customers have already paid in advance
  • Eliminates the need to buy packaging materials, the time and labor required to pack orders and any shipping fees
  • Minimizes the labor and time needed to process orders manually
  • Extends your “shop hours” as you can take orders 24/7 online without shoppers needing to wait to get through to somebody to take their orders.
  • Allows for better staff management, particularly with scheduled pickup, as you can see exactly when customers are expected and when orders need to be prepared.

How to set up scheduled pickup in TAKU eCommerce

In order to set up scheduled curbside pickup in your TAKU eCommerce store, follow these steps: 

  1. From your TAKU eCommerce dashboard, click on “Shipping & Pickup” 
  2. Scroll down to the “Add a new shipping method” section. 
  3. Click “+ Add Pickup” beside “Self Pickup” 
Adding a curbside pickup option

4. Set a name for the pickup option – your customers will see this name at checkout.

Give your pickup option a name

5. Add “Detailed instructions for customers”. This is where you would describe how, where, and when customers can pick up their orders. Keep the instructions as simple as possible and remember to add your phone number so shoppers can call you when they arrive. You may also want to place a sign on your front door with pickup instructions and your phone number in case a customer arrives unexpectedly.

Add pickup instructions

For example: 

Pickup location: Demostore, 3600 Steeles Avenue East, Markham Ontario, L3R 9Z7, Ontario, Canada

Open: 9AM – 6PM Mon-Fri

Please pull up to the front of the store or the designated parking spot. Please show us a copy of your invoice through your car window and one of our employees will place your order in your car trunk. Please stay inside your vehicle.

Note: If you would like to require your customers to leave their phone number at checkout, please follow these steps: 

1. Go to your store dashboard

2. Hover over “Settings” under “Configuration” 

3. Click on “General” 

4. Click on “Cart & Checkout” at the top of the page

5. Scroll down and enable “Require phone number at checkout

6. Optional step: enable the “Ask for pickup date and time at checkout” if you would like your customers to specify when they are going to pick up their orders.

Once you enable this feature, they will be required to set a pickup date and time when they place the order. To use this feature, you must specify your business hours (the days and times that you are open throughout the week) during the setup process. 

7. You must also set your order fulfillment time. This refers to the amount of time it takes for you to prepare an order for pickup. The application will take your fulfillment time into consideration when offering pickup dates and times to your customers (e.g. if you need 24 hours to prepare an order, your customer will only be offered time slots (based on your business hours) starting at least 24 hours after the time of your order.)

Enabling pickup times

8. If you have multiple pickup locations, repeat the steps above for each.

What does your customer see during online checkout?

Online customer checkout screen
Customer Checkout Screen

We hope you found this article helpful. Keep an eye out on our blog for more e-commerce tips and tutorials.

To learn more about TAKU eCommerce, click here.

How to Improve the Retail Checkout Process

How to Improve the Retail Checkout Process

Let’s face it, no-one likes long line-ups. In fact, a slow checkout process is almost guaranteed to result in frustrated shoppers, poor customer satisfaction, and a whole lot of lost sales in the process. 

So, while the brick-and-mortar checkout experience has long since evolved from the standard cash register, shopper expectations have also risen along with it. Used to the convenience that e-commerce provides, today’s retail shoppers expect a similarly fast and easy checkout experience.

That’s why we’ve put together the following tips to help you speed up your in-store checkout. Keep reading to find out how you can provide a frictionless experience that will keep your shoppers smiling while you ring in more sales! 

1) Accept different payment methods 

Nowadays, shoppers pay with a lot more than just cash or card. That’s why accommodating different payment methods can go a long way in reducing lineups and speeding up the checkout process. In fact, the more payment options you accommodate, the easier it is for shoppers to check out efficiently. 

To speed up your checkout process, consider enabling the payment types below. 

  1. Contactless Payments: Contactless payments are a faster alternative to chip and pin transactions. In fact, tap-and-pay technology has been adopted by many major credit card companies – becoming a popular payment option for in-store shoppers. 
  2. Mobile Payments: According to a survey done by Blackhawk Network, three out of five U.S. smartphone users have a mobile wallet. While this is a large chunk of consumers, enabling mobile pay can also help retailers capture sales when shoppers leave their wallets at home. 

Expert Tip! Check your processing contract to see if you are liable for any chargebacks on contactless payments. While the increase in speed may still be worth the risk of possible chargebacks, you will want to minimize your exposure by encouraging the use of digital wallets (Apple Pay, Google Pay, etc.) which have secondary authentication. You can also consider having CCTV coverage in your checkout area to deter would-be fraudulent shoppers.

retail checkout

2) Offer a buy online pickup in-store (BOPIS) option

Convenience continues to play a significant role on the customer’s path to purchase. And notably, checkout is considered to be the part of the shopping experience where convenience is most valued. In fact, 40% of in-store shoppers state that check-out is when convenience is most important to them

And what better way to provide immediate shopper convenience than a BOPIS option? After all, a great deal of retail continues to happen in nearby physical stores as shoppers are looking for something for immediate usage and they can’t wait for delivery. BOPIS solves several problems that have increasingly discouraged today’s customers from shopping in-store by:

  1. Optimizing the customer experience by ensuring that shoppers are never disappointed (e.g. products are out of stock) when they get to the store.
  2. Saving shoppers time when they are in the store – everything is already ready for pick-up. Retailers can streamline the process even further by dedicating certain checkout lines and POS stations to BOPIS shoppers. Don’t forget to merchandise around these areas with high-margin “snackable” products to capture any last minute impulse purchases!

According to an article by the Business Insider, almost 70% of US consumers use BOPIS. Buy online pick-up in-store options significantly increase checkout speed because all shoppers have to do is come to the store and pick up their orders. In some cases, 50% of shoppers state that they decide where to buy based on whether they can pick up their orders in-store.

At the same time, BOPIS also boosts sales and profitability for merchants by improving cashflow with prepaid orders, encouraging more impulse buys in-store, reducing overall delivery costs and minimizing returns compared to e-commerce.

It’s important to remember that BOPIS is most effective when used with a retail POS that can handle “unified commerce” as real-time stock levels are key to product availability. Unified commerce is just another way of saying a total retail management platform that offers a single view of inventory, sales, and customer data across an entire business in real time. As expected, the need for real-time data grows as sales volume and transaction complexity increases.

buy online pick up in-store

3) Upgrade to a line-busting POS

Perhaps the most important decision you can make to speed up your checkout process is to choose the right POS system. With so many different options out there on the market, it’s best to choose a POS that is designed for checkout speed. Particularly, look out for the following features in your POS software:

  • Cross-platform capabilities that let you turn any device into a station. You’ll want to ensure that your POS is mobile-friendly and that it can be run from any device. This will allow you to ring in sales from anywhere in your store when lineups get too long. Which means you can speed up the checkout process for your shoppers based on real-time demand.
  • Easy to navigate salescreen. Look for a POS software that is user friendly and designed for minimum clicks. Ideally, cashiers shouldn’t have to leave the salescreen in order to complete a transaction. 
  • Fast barcode scanning. To ensure a fast checkout process, it’s necessary to choose a POS system that is designed for fast scanning speed. It’s also important that your POS software can handle multiple barcodes per SKU.
  • Advanced inventory search. In addition to the features mentioned above, your retail POS needs to have smart search functions and the ability to quickly recall your last search. This will give you and your employees the ability to search products by keyword, description, or tag in case labels fall off or barcodes are not scannable.
line busting retail POS

4) Train your staff effectively

Having the right POS technology and hardware in place is not enough. Retailers need to consider the people who are actually operating the technology a.k.a their sales associates!

Staff are a crucial part of checkout optimization. Which is why store owners must devote the time and resources to adequately train them. To make things easier, think about adopting a POS system with built-in training tools. This will boost employee productivity and encourage self-service while significantly reducing training costs and time.

training retail staff

5) Email Receipts

While digital receipts are environmentally friendly, they’re also useful in cutting checkout lines. For one, shoppers won’t have to wait for their receipt to print out. And your employees won’t have to waste time refilling the receipt printer – risking the chance of aggravating customers who are already waiting in line.

In addition to streamlining the checkout process, digital receipts also come with significant business benefits, including:

  • Giving retailers an easier way to build email lists and gather customer data
  • Helping reduce fraudulent returns 
  • Decreasing overhead costs by eliminating printed receipts
  • Driving future interaction when you include links to the store website and social media
  • Allowing retailers to include personalized marketing message on receipts boosting customer satisfaction and loyalty

Expert Tip! Privacy is an increasingly important customer expectation. If you are collecting email lists, make sure that your POS system gives you the ability to legally collect consent for marketing directly from your customers.

email receipts

We hope you found this article helpful!

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Valentine’s Day Retail Stock Photos

Valentine’s Day Retail Stock Photos

Valentine’s Day is here! So, to help our store owners out, we’ve put together some Valentine’s Day retail stock photos!

All images are free for commercial use, no attribution is required. 

You can download the photos for free here


Happy Valentine’s Day!

You can join the waitlist for beta here. In the meantime, subscribe to our blog for more retail tips. 

Valentine’s Day Retail Tips

Valentine’s Day Retail Tips

Valentine’s Day is just around the corner! Which means that it’s time for retailers to spread the love.  

This year, shoppers are planning on spending an average of $196.31 on their loved ones. And with 55% of consumers expected to celebrate, total spending is estimated to reach a historical record of $27.4 billion

The best part is, you don’t have to be in the chocolate or gift industry to win the hearts of consumers! Keep reading to find out how you can take advantage of the record spending expected this Valentine’s day. 

3 Ways to Increase Store Sales this Valentine’s Day 

1. Add a Valentine’s Day section to your store and website

Valentine’s Day is infamous for being a last minute holiday. So, to make it easier for last minute gift buyers and shoppers, place all of your Valentine’s Day related merchandise in one section of your retail store and website.

If you own a physical retail store, dedicate a corner of your store to Valentine’s day so busy shoppers can grab and go. Consider creating a vibrant point of purchase display with Valentine’s Day colours (see the example below). Making use of signage to guide shoppers towards deals and merchandise will also help make the shopping experience more convenient. 

valentines day retail merchandising

With more and more shoppers browsing online before purchasing in-store, it’s also good practice to dedicate a section of your website to Valentine’s Day – regardless of whether or not you sell online.

Have a look at what Mejuri is doing for Valentine’s Day below. The retailer devoted a whole page on their website to Valentine’s day and even created a gift guide for shoppers. 

2. Create a retargeting strategy

Selling to existing shoppers is easier and more cost-effective than acquiring new ones. So, consider retargeting shoppers who have made purchases at your retail store during the holiday season.

To target these shoppers, you can create an email campaign to inform them of your upcoming Valentine’s Day promotions. It’s also a good idea to create a Valentine’s Day gift guide to include in your email campaign. 

In addition to email, running Facebook Retargeting Ads is an effective way to connect with shoppers. Facebook even gives merchants the option of uploading an email list when running retargeting ads. 

You don’t need a crazy budget either – retargeting ads generally perform well with a small budget of $10- $15 a day. 

valentine's day retargeting ads

3) Find a Valentine’s Day angle

Not in the chocolate or jewellery industry? That’s ok – you don’t have to sell Valentine’s Day related items to capitalize on the holiday. 

You can always find a unique angle to sell your merchandise. For example, Apple found a brilliant way to position their products for Valentine’s Day, using the slogan “Love is in the Air” to promote the iPad Air. 

And remember – about half of consumers will not be celebrating the holiday. Rather than alienating this customer segment, cater your marketing message to single people by encouraging shoppers to treat themselves. 

For example, Mac is a retailer that recognizes the power of self-love as a marketing tool. In anticipation of Valentine’s Day, the retailer sent out an email campaign encouraging shoppers to treat themselves for the holiday. 


Happy Valentine’s Day retailers! And happy selling! 

Join our beta waitlist here and in the meantime, sign up for our blog updates for more retail tips. 

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